Emily Schuman of Cupcakes & Cashmere x the creation and launch of Shop.CupcakesandCashmere.com
On the heels of the pioneering fashion and lifestyle blogger’s unparalleled success, Cupcakes and Cashmere’s Emily Schuman partnered with Digital Brand Products to launch an e-commerce venture for her own licensed products and third party brands.
Multi Influencer Program x Puregrowth
In 2017, Pure Growth Organic activated 23 influencers across various verticals. From food and fashion bloggers to travel and lifestyle YouTubers, DBA talent created unique content to increase brand/product awareness and promote healthy snacking for the whole family.
paper fashion x qtip
Celebrated Instagram artist Katie Rogers aka Paper Fashion partnered with Q-tip to reimagine the best of Oscar fashion, from Thakoon to McQueen, revealing a surprising use for the iconic consumer product.
SOMETHING NAVY x NORDSTROM
There are bloggers, and then there are "superinfluencers," as Something Navy's Arielle Noa Charnas has been called. With over 1.1 M followers on Instagram, her exclusive collection with Nordstrom last September was reported to have racked up over $1 million in sales in just 24 hours, with several pieces selling out and populating eBay for as much as double the original price.
Song of Style x Volvo
When Instagram approached Aimee Song of Song of Style to beta test their new “paid partnership,” disclosure tool, Aimee’s brand sponsor, the automaker Volvo, was strategically integrated across multiple channels.