julia engel of
gal meets glam x J.Crew

Julia Engel

GAL MEETS GLAM

Leave it to beloved basics brand J.Crew to dedicate an entire day to stripes. Thanks to the retailer, March 31st has officially been named National Stripes Day. To commemorate the occasion, J.Crew partnered with Julia Engel of Gal Meets Glam’s to showcase the versatility and timelessness of their signature preppy print.

For her part, Engel’s Daily Look included a striped J.Crew Top, Shorts & Scarf, which the blogger shared on her Instagram and blog.

In addition to the celebration of stripes, Engel debuted a head-to-toe pink look in honor of J.Crew’s national campaign around styling the basics. Mixing and matching different tones and textures of the feminine hue, Engel’s monochromatic ensemble, including a pink rattan clutch, was one of her most popular posts garnering hundreds of comments.

Campaign results

Julia drove nearly 875,000 impressions, saw an overall conversation rate of 2.33%, and drove over $29,000 in sales.
Because you can never have enough pink @jcrew always has the best pink pieces & why not wear them all together?!
- Julia Engel