I love when you can find organic snacks that are perfect for the whole family. – CHRISELLE LIM

E! Online
Whenever Asher comes over, she always heads straight for the pantry and grabs their animal crackers. They are her favorite after school snack! – TIEGHAN GERALD
I just love this line because they also incorporate some of our kids’ favorite characters to help the more “reluctant” eaters.
– EVA MARTINO

Julia Engel

GAL MEETS GLAM

Leave it to beloved basics brand J.Crew to dedicate an entire day to stripes. Thanks to the retailer, March 31st has officially been named National Stripes Day. To commemorate the occasion, J.Crew partnered with Julia Engel of Gal Meets Glam’s to showcase the versatility and timelessness of their signature preppy print.

For her part, Engel’s Daily Look included a striped J.Crew Top, Shorts & Scarf, which the blogger shared on her Instagram and blog.

In addition to the celebration of stripes, Engel debuted a head-to-toe pink look in honor of J.Crew’s national campaign around styling the basics. Mixing and matching different tones and textures of the feminine hue, Engel’s monochromatic ensemble, including a pink rattan clutch, was one of her most popular posts garnering hundreds of comments.

Campaign results

Julia drove nearly 875,000 impressions, saw an overall conversation rate of 2.33%, and drove over $29,000 in sales.

Because you can never have enough pink @jcrew always has the best pink pieces & why not wear them all together?!

– my citation

INFLUENCER REACH/RESULTS

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Arielle’s Bandier Instagram post received 16,805 likes, while receiving an average of 100,000 views on her Instagram stories to promote the launch. Three days after the launch, $44,269 of 340 units were sold (online and in-store).

top 5 selling pieces:

Raw Vintage Sweats/Sporty Top set

107 units sold

elastic waist raw sweat oat

52 units sold

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something special athletic tee

39 units sold

raw vintage shorts with band

37 units sold

SOMETHING SUMMER CUT OFF SWEAT SHIRT

35 units sold

When Instagram approached Aimee Song of Song of Style to beta test their new “paid partnership” disclosure tool, Aimee’s brand sponsor, the automaker Volvo, was strategically integrated across multiple channels.

Through her 4.6 million Instagram followers, the New York Times Best Selling author generated $5 million worth of media exposure for Volvo through three posts and a story. For the campaign, she showcased how the Volvo XC90 could be seamlessly integrated into her everyday life. The partnership coincided with the launch of the new SUV, as well as changes to Instagram’s paid content policy per Federal Trade Commission guidelines.

Partnerships between community creators and businesses are an important part of the Instagram experience, and a healthy community should be open and consistent about paid partnerships.

– INSTAGRAM, QUOTED IN VARIETY ARTICLE

Katie Rodgers

PAPER FASHION

Celebrated Instagram artist Katie Rogers of Paper Fashion partnered with Q-tip to reimagine the best of Oscar fashion, from Thakoon to McQueen, revealing a surprising use for the iconic consumer product.

Dreamt up in real time during the live Oscar broadcast, each illustration took just 5-10 minutes and was revealed on Twitter. The partnership between Unilever and Paper Fashion marks the unexpected and innovative ways consumer brands and digital influencers are charting new working together.

INFLUENCER REACH/RESULTS

Stepping outside of her normal creative process, the fantastical artist swapped the paintbrush for cotton swabs, gouache paint and sequins to interpret red carpet gowns as seen on A-listers including Lady Gaga, Anna Kendrick, and Chrissy Tiegen.

stepped outside of my normal process with a brush. I love experimenting with different mediums and methods. – KATIE RODGERS IN BUZZFEED ARTICLE

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