Girl With Curves x DIA

In 2017, Tanesha Awasthi partnered with clothing subscription service Dia&Co to design and produce a collection that raised the bar for plus-sized fashion forever. Awasthi gave her audience of devoted followers behind-the-scenes access to her creative process and teased out the line of timeless silhouettes for the modern, confident woman throughout the year, all culminating in a runway show at New York Fashion Week.

The collection was met with an overwhelmingly positive response from press and consumers alike, as it garnered online coverage in Bustle and People and sold out of the majority of styles online.

INFLUENCER REACH/RESULTS

Product Sold: $350K
Social Reach: 18.9MM
Social Impressions: 5.5MM
Social Engagements: 75K+
Blog Post Views: 16K+

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