In 2017, Thrive Market partnered with Lauryn Evarts and Michael Bosstick of The Skinny Confidential: Him & Her Podcast to offer a special discounted promotion to their listeners for registering with the site for the first time. The online retailer provided a unique promotional code for each episode in a series of eight, communicated to the audience via a 30-second pre-roll and post-roll, as well as a 3-minute spoken spot integrated into the script of the podcast.
Thrive Market’s Director of Partnerships shared his appreciation for Lauryn and Michael’s ability to consistently communicate the value of the opportunity presented to their listeners and their unwavering commitment to the partnership’s success.
Total Podcast Downloads: 800K+
Total Click Conversion: 22%
10-15% click conversion in average
Total Registration Conversion: 18%
Total Membership Conversion: 40%