Aba Asante is a Gen Z beauty and lifestyle creator who recently graduated college and made the exciting move to New York City to fully pursue her dream career in content creation. Known for her infectious energy, quick wit, and vibrant personality, Aba brings a unique flair to every piece of content she shares. With nearly 7 million followers across her platforms, she prioritizes maintaining a close and authentic connection with her community. At the heart of Aba’s mission is a desire to inspire women around the world to embrace their individuality and show up confidently in every area of their lives.

Originally from a small town in Connecticut, Abbey’s love for visual arts and baking began from a young age. However, cookies did not come into her life until much later - her first love was dance. Throughout her formative years Abbey trained rigorously in all disciplines of dance and went on to receive her BFA from Marymount Manhattan College. Following graduation, she was fortunate to book her first professional job as a Knicks City Dancer at Madison Square Garden and then went to book her first season as Radio City Rockette in the Christmas Spectacular in 2019. When Abbey wasn’t dancing on court at MSG or on stage at Radio City, she started baking and decorating cookies for her teammates and fellow dancers. From there, AngelBaked was created - a custom cookie business that specializes in intricately decorated sugar cookies. In each cookie, Abbey's attention to detail and priority of personalization shines through - in her eyes everyone should experience "art you can eat". Since taking her business full time in 2023, Abbey has shared her small business journey on TikTok and Instagram, amassing a community of almost 200k cookie art lovers.

Lex Delarosa is a San Diego-based home, food, and family creator who has turned her love for homemaking and baking into a thriving online community. A proud stay-at-home mom of two boys, Lex shares her passion for creating a warm and inviting home through beautifully curated content that highlights everything from delicious homemade treats to simple, heartfelt moments with her family.

Bria Jones is a lifestyle creator and soon to be new mom who shares relatable content celebrating beauty, motherhood, and everyday life. Known for her vibrant personality and authentic storytelling, she inspires her audience with style tips, self-care routines, and glimpses into her journey as a parent. Bria’s engaging presence makes her a trusted voice for balancing life’s many roles with grace and confidence.

Cedoni Francis is a New York City–based lifestyle creator, podcast host, and entrepreneur dedicated to empowering the next generation of women. A Vanderbilt University graduate and current MBA candidate at Columbia Business School, Cedoni began her career in product marketing at leading tech companies before transitioning to full-time entrepreneurship. Through her digital platforms, she shares insights across career development, personal finance, beauty, fashion, and modern relationships—offering a well-rounded perspective on what it means to thrive in today’s world.

Daron The Chef is serving up more than just delicious recipes—he’s bringing personality, flavor, and entertainment to every dish! As a NYC-based chef and content creator, Daron combines his culinary expertise with humor and charisma, making cooking feel fun and approachable for all. Whether he’s whipping up gourmet meals, sharing behind-the-scenes kitchen secrets, or putting his own spin on viral food trends, Daron keeps his audience hungry for more. With his dynamic energy and passion for food, he’s not just cooking—he’s creating an experience.

Elli Freeman is a rising Gen Z creator best known for her viral “What I Find Chic” series on TikTok, where she shares hot takes on the subtle, stylish moments that bring everyday life a touch of elegance. Elli offers her community a curated lens, delivering sharp, observational commentary on culture, fashion, design, and dating with her signature dry wit and thoughtful aesthetic. As a recent college graduate, she’s now back in her childhood home in Chicago, navigating post-grad life with her family while pursuing a career in interior design. With a distinctive voice and an eye for finding beauty in the mundane, Elli is redefining the role of the modern lifestyle creator, less about performance and more about perspective. Her thoughtful POV makes her audience feel seen and creates a strong sense of relatability, fostering lasting trust in her authenticity.

Laura is a lifestyle content creator with over 3.5 million followers across her platforms. She's a mom to three boys and is married to her husband, Victor. Most of her content revolves around family, beauty, fitness, and lately, she’s been opening up about her son Oakley’s autism diagnosis—sharing educational posts and personal experiences to support and inspire other parents on a similar path.

Michaela is an Arizona-based fashion and lifestyle content creator known for her bold outfits, glowing makeup tutorials, and styling guides that offer easy, everyday fashion inspiration. With a strong focus on body positivity, Michaela styles pieces in an inclusive way, fostering a supportive and engaged community among her followers.