A New Year of Growth

Top 20 Instagram Story Views

Instagram Stories continues to prove its value by helping creators elevate their visual content strategy — while also equipping them with the tools needed to better learn and understand their unique communities. Talent below have seen exceptional success in this arena, capturing daily views upwards of 2M.

 

Tayshia Adams
(2M)
Natalie Mariduena
(1M-2M)
The Home Edit
(700k-900k)
Half Baked Harvest
(400K)
Negin Mirsalehi
(350K-400K)
Amelie Zilber
(300K-400K)
Blanca Evettexo
(250K - 280K)
Nailea Devora
(225k-260k)
Riley Hubatka
((250k)
Aimee Song
(200k)
Rach Parcell
(190k -225k)
Barefoot Blonde
(170k-200k)
Ashley Tisdale
(150k-200k)
Matilda Djerf
(150k-200k)
Earthy Andy
(130k-150k)
Whitney Port
(130k-150k )
Nazanin Kavari
(100k -150k)
Ellie Zeiler
(100k-150k)
BeautyyBird
(100k - 150k)
Alex French
(100k-130k)

Talent Series

Watch June Cook & Watch June Eat For 3 with @StirAndStyle
IG Reels

Features quick and easy recipes and meal ideas with tips on how to whip them up at home. 

 

Weekly Affirmations and Life Tips with @KierAndThem
IGTV

Breaks down the stigmas associated with mental health using encouragement, positivity and “real talk.”

 

 

Martini Mondays with @Kerrently
IGTV

Includes Courtney and her fiancé Kyle Noonan’s weekly updates, takes on industry news, goals/plans and more.

 

Latina Empowerment with @PamArias
IGTV

Highlights Latina women who are inspiring others and making a positive impact on the world.

DIY Storage Container Office with @SterlingMonett
TikTok

Showcases from start to finish the process of building a home office/studio. 

 

Celebrity Style Challenge with @EllieZeiler
TikTok

Reveals the closet essentials needed to recreate trending street style outfits. 

 

Whole30 with @RachMartino
Instagram Stories

Follows Rachel’s journey during her fourth round of Whole30 complete with recipes, workouts, healthy hacks and encouragement.

 

Meal Time with @ASliceOfPi
IG Reels

Inspires creativity in the kitchen by teaching parents how to bond with their kids during mealtime.

 

 

Recent Partnerships & Launches

What’s Gaby Cooking x Better Homes & Gardens Magazine

After 12 months of creating, Gaby’s debut issue with Better Homes & Gardens hit newsstands Jan. 8. Loaded with over 95 recipes, the magazine inspires healthy eating all year long.

 

 

 

EarthyAndy x Plant Over Processed

Andy’s cookbook titled “Plant Over Processed: 75 Simple & Delicious Plant-Based Recipes for Nourishing Your Body and Eating From the Earth” launched on Dec. 29, 2020 — quickly becoming a #1 Best Seller on Amazon in the Vegetarian Diets category.

 

Yasmin Maya x Birdy Lashes

After over a year in the process, Yasmin Maya debuted her own lash brand Birdy Lashes that was exclusively announced through Refinery29. Since then, the line has been named one of the top 10 Latina brands by PopSugar and People en Español.

Jeannette Ogden x Vital Proteins

Jeannette has been an organic fan of Vital Proteins for years and finally, after two years in the making, Jeannette launched her collab with the brand — Vital Proteins x @ShutTheKaleUp Crystalized Coffee + Collagen Peptides.

 

Industry News

Aimee Song x BoF

Profiles how online retailer Revolve and Aimee Song’s apparel brand, the Song of Style collection, managed to not only pivot, but wildly succeed during the pandemic.

Deepica x Coveteur

Spotlights Deepica as an “influencer turned brand founder” striving to end colorism in the beauty industry and beyond.  

 

 

Chloe Mitchell x Forbes

Highlights how Chloe Mitchell, a freshman volleyball player at Aquinas College in Grand Rapids, Michigan, has become one of the first collegiate athletes to create, post, and monetize her brand on social media.

Brittany Xavier x Business Insider

Strong article about the boom of luxury fashion on TikTok spotlighting Brittany Xavier.

 

Ellie Zeiler x Rolling Stone

Credits Ellie Zeiler’s role in Artist Jillian Rossi’s body-positive music video for song “So What.”

 

Chriselle Lim and Brittany Xaviar x Vogue.com

Chriselle and Brittany both highlighted in the “Make it Vogue” TikTok challenge round up.

Allegra Shaw x True North Living and National Post Canada

Allegra Shaw was featured in the National Post (Canada) and True North Living Online for her views on sustainable packaging.

 

Seth O'brien x Yahoo Finance

Reports how TikTok is “unrivaled” when it comes to potential virality, followership and creative career opportunities with quotes from Seth.

 

 

Camila Coelho x Refinery29

To end 2020, Camila Coelho was named Refinery29’s Beauty Influencer of the Year for her decade’s long commitment to diversifying beauty and launching her line Elaluz.

 

 

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DEAR MEDIA: NEW SHOWS & HIGHLIGHTS

New Show

The Art of Being Well with Dr Will Cole

Leading functional medicine expert and best-selling author @drwillcole has consulted thousands of people around the world on their health journey. The Art of Being Well is more than a podcast — it’s a manifesto for a new breed of health seekers.

 

Highlights

Dear Media Presents Pro Tips

A new weekly series that brings podcasters tips and advice from their Dear Media hosts.

Dear Media Shop 

Dear Media Merch and drops from all your favorite podcasts in one place.

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