What’s Next in Beauty & Fashion

It goes without saying the verticals of beauty and fashion are constantly evolving to embrace new trends and new platforms. Recently, as U.S. audiences work to identify what returning to "regular life" post-pandemic will mean, Generation Z followed by Millenials have placed a greater emphasis on normalizing conversations around mental health — plus supporting brands with offerings that help them to live, look and feel their best. DBA talent drove up to 500% more sales during beauty/fashion launches last year. Given the rapid expansion of social media and emerging channels like Newness and Supergreat, the relevancy and impact of digital-first campaigns made routine in light of 2020 brick-and-mortar store closings is also set to increase.

 

Christina Jones

Senior Vice President of Talent

In Honor of Asian American &
Pacific Islander Heritage Month

DBA proudly stands behind our talent — including Jessica Woo, Chriselle Lim, Patrick Starrr, June Quan and Aimee Song — who have remained vocal in their pursuit towards helping to end race-based discrimination, hatred and violence against the AAPI community.

Click below to read how each has exerted their leadership to remain pillars of light sharing vital information and education.

Featured LGBTQ+ Talent

DBA talent celebrate Pride yearlong through their constant promotion of self-affirmation, dignity, equality as well as increased visibility of those who identify as members of the LGBTQ+ community.

Click here to view our full roster of LGPTQ+ talent.

Featured Content Series

Amanda Diaz x
Mascara Mondays on TikTok

With over 2.5M TikTok followers, Amanda has honed in on her audience’s interests with a new beauty content series entitled “Mascara Mondays” where she offers mini-tutorials accompanied by weekly reviews on the buzziest mascaras on the market.

CandidlyChan x
Color Styling on IG Reels

Chandler DeHart of CandidlyChan has continued her tremendous success on IG Reels using the platform to focus on a particular color and style a variety of pieces. Since starting the series, she has garnered hundreds of thousands of views (at times over 1M+), contributing to a sharp increase in follower growth and engagement.

FittyBritttty x
OOTD Challenge on IG Reels

Britney Vest, a.k.a FittyBritttty, has leveraged IG Reels to force herself out of her daily quarantine fit and have fun with fashion sharing a new look every day for one month. In March, she received almost 10M views and 16.5M impressions on the Reels series, while also seeing an uptick of over 160% accounts reached and over 48k new followers.

Kristina Zias x
Swimsuit Hauls on TikTok

Kristina Zias is one of today’s top influential body positivity stars. Envisioning a world where girls are revered for their boldness and bravery and not their bodies, she uses her social media influence to create a safe, empowering community on TikTok by sharing a mix of style and lifestyle tips.

Manny MUA & Mikayla Nogueira x
Drugstore Makeup on TikTok

Beauty and TikTok powerhouses Mikayla Nogueira and Manny MUA frequently showcase their favorite drugstore finds, engaging massive audiences with their strong sense of humor and honest personalities.

Suede Brooks x
GRWM on TikTok

Suede Brooks recently hit 1M on TikTok, in large part to her unique GRWM series. Each video averages 3M views and features Suede’s offering of a behind-the-scenes look inside her trendiest outfits. 

Brand Partnerships & Launches

Deepica Mutyala x Just Fab

Deepica Mutyala launched her own Just Fab co-brand dubbed The Be Seen Collection. “Feeling seen is the feeling that I hope to evoke with this collection,” Deepica says. “A really good pair of shoes helps you stand taller, smile bigger and walk into a room with such massive confidence. So, I really wanted to make sure we had shoes to cover all the multi-faceted parts of our lives.”

 

Hayley Hubbard x
Meaning Full Living

Hayley Hubbard launched the extension of her Meaning Full Living podcast with a website servicing as an in-depth resource for new and existing mother’s that shares all her tips and tricks towards parenthood.

Lauryn Bosstick x
The Skinny Confidential

Lauryn Bosstick, podcaster, author, wellness guru and founder of The Skinny Confidential, has taken her lifestyle brand to the next level with the launch of two products — a re-imagined ice roller and complimentary facial oil.

The Home Edit x Summersalt

In collaboration with cult-favorite brand Summersalt, The Home Edit released The Rainbow Collection, a rainbow-hued and star-printed capsule that features 15 sustainably made styles from chic beach cover-ups and flattering swimsuit styles to cozy terry sets and must-have activewear.

Wanda Mulzac x Kay & Kai

In honor of her sons Kay and Kai, Wanda Mulzac debuted her own babywear line that offers affordable unisex clothing options — many of which sold out on launch day.

Industry News

DBA x Business Insider

A host of DBA talent managers were recognized and named to Business Insider’s latest industry power list for their work with today’s top TikTok creators. 

Drew Scott x Coveteur

Drew Scott a.k.a Lone Fox Home interviewed with Coveteur, offering his best DIY secrets for interior decor — including everything to keep in your kit and a few projects to get you started.

Jessica Woo x AdWeek

Jessica was named to TikTok’s inaugural “API Trailblazers” list, which recognizes talent dedicated to creating content that educates, entertains and advocates for the Asian American Pacific Islander community.

Keara Wilson x Adweek

Keara was announced the winner of Adweek’s “Dance Creator of the Year” award housed under the publication’s inaugural Creator Visionary Awards, which celebrates innovators and influencers who are leaving an indelible mark on the world with their groundbreaking social media work.

Mikaya Nogueira x
The Boston Globe

Mikayla interviewed with the Boston Globe, speaking to the sharp rise in her career and sharing more about her community — plus how she established herself in such a short amount of time.

Nicolette Mason x Fashionista

Nicolette Mason was highlighted by Fashionista for helping to start a viral conversation on social media about the luxury fashion industry’s exclusion of plus-sized customers with the hashtag #fatbabesinluxury.

Upcoming Events

#BeautyContentKillers x Launchmetrics

Join us on May 19 at 12pm EST for a live late-show themed experience organized by Launchmetrics in partnership with DBA and YouTube that features key industry players who will explore both the challenges and opportunities of connecting with the new digital consumer. Featured panelists include: Aimee Song, Patrick Starrr and Reesa Lake, DBA Partner & Executive Vice President, Brand Partnerships.

True Colors: Celebrating Pride Beyond The Rainbow

Digital Brand Architects is excited to announce our latest initiative: a monthly seminar series dedicated to sharing thought-leadership around emerging trends, new platforms, global issues and the influencer industry at large. Kicking off this month in partnership with Gaybors Agency, DBA’s first 1-hour virtual session held on May 20 at 1pm EST will bring together executives and talent alike to discuss how brands can extend their support for the LGBTQ+ community not just during Pride, but all year long. Featured panelists include: Brock Williams & Chris Lin of Yummertime.

Small Business
Big Influence

To celebrate the one-year anniversary of Small Business Big Influence, together with chloédigital, DBA created a set of custom Instagram Story stickers through GIPHY. Use them during May to show your support for small businesses with the hashtag #smallbusinessbiginfluence.

VISIT NOW

Your Live Guide

Introducing Your Live Guide: Chats, virtual programming catered towards the business of live content. Have an area of expertise you’d like to amplify? Driven by DBA, the Your Live Guide team is looking to partner with creators, industry insiders and brand partners alike on scheduling upcoming YLG: Chats. Contact us at info@yourliveguide.com for more.

VISIT NOW

Dear Media:
New Shows & Highlights

Model Citizen with Hunter
and Michaela McGrady

The Model Citizen Podcast is hosted by models Hunter and Michaela McGrady, sisters living in New York and Los Angeles respectively. The girls chat unfiltered about anything and everything including their lives and experiences in the modeling industry, beauty, fashion, dating, sex, marriage, family, politics and pop culture in hopes of providing a lighthearted but much-needed outlet for those looking for inclusivity and a sense of community.

Lipstick on the Rim
with Molly Sims

Consider Molly Sims and her best friend, Emese Gormley, your new girlfriends on speed dial for all your pressing beauty and wellness needs. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from. 

Dear Gabby with Gabby Berstein

Dear Gabby is a weekly show where #1 New York Times bestselling author and international speaker, Gabby Bernstein, offers up real-time coaching, straight talk and BIG LOVE. Episodes include unscripted Q&A sessions where she coaches listeners through life-changing transformations, plus free-flowing conversations about personal growth and spirituality with unique and inspiring guests.

Mind Body No Soul
with Jackie Schimmel

Welcome to Mind Body No Soul, a series of guided merciless meditations, aggressive affirmations and maniacal mantras led by morally flexible spiritual advisor, Jackie Schimmel.

Dear Media Merch Launches

Dear Media podcasts “That’s So Retrograde” and “Everything Is the Best with Pia Baroncini” recently launched lines of merchandise, including hoodies, hats and a shirt and shorts set.

Dom Roberts and Kenzie Elizabeth Virtual Live: Hey Bestie!

Dom Roberts and Kenzie Elizabeth are set to host a live virtual show on May 12 at 8pm EST. Join the BFF duo for a night of games, prizes, stories, trivia, surprises and so much more. 

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