Introducing The Influencer

Founded in 2010, Digital Brand Architects was the first digital influencer management company to recognize the rise of new media voices. As an homage to our roots and a pledge towards creating the future, this month we’re excited to announce extended content, inclusive of more case studies and white papers, will now live on our site in addition to The Influencer — your source for monthly insights and innovations across

the industry.

Up first? Trends for May through June, including all things parenthood in light of Mother's Day and Father's Day. Looking ahead, a myriad of diverse influencers like mom-to-be @StirAndStyle and toddler dad @KierGaines will introduce fresh, unique ways of not only recognizing the importance of parenthood, but also honoring it — all while inviting their audiences to celebrate, too.

During Mother’s Day, Father’s Day and every day in between, DBA influencers are proud parents
who infuse their personality and unique POVs into funny, relatable, teachable moments across
social media.

Parenting Moments

Kier Gaines

Kier Gaines’s cheeky conversation with his toddler Emery went viral last year — within just a few moments of watching, it’s easy to see why.

Wanda Mulzac

After sharing her pregnancy difficulties and IVF journey, Wanda Mulzac’s audience has remained hyper-engaged and interested in the mom of two’s unique experience with parenthood.

Hello Fashion

Mother’s Day is always an emotional and sentimental time for Christine, in being both a mother of two adorable boys — but also as a step-mother to two children. In celebrating, she finds it important to speak about her love for blended families.

Katherine
Schwarzenegger Pratt

Katherine launched a new IG Live series named Before, During, After Baby, which was recently featured on the TODAY Show. Guests have included DBA influencer Gaby Dalkin who offered tips on infertility, Erica Chidi who spoke about reproductive health as well as Jason Kennedy and Lauren Scruggs Kennedy who opened up about their IVF experience.

Top 20 Instagram Engagement

As of March 1, the following influencers have all maintained impressively high audience engagement rates on Instagram.

Nailea Devora
(29.83%)
Brooke Bush
(25.69%)
Mia Maples
(21.90%)
Tayshia Adams
(17.40%)
Amelie Zilber
(16.71%)
Natalie Mariduena
(15.21%)
Mikayla Nogueira
(14.71%)
Chloe Mitchell
(14.44%)
Jesse Sullivan
(13.90%)
Alex French
(12.60%)
Amanda Diaz
(12.43%)
Riley Hubatka
(11.84%)
Elena Taber
(11.36%)
Zahra Hashimee
(10.89%)
Ruby Lyn
(10.80%)
Monroe Capri
(10.63% )
Sruthi Jayadevani
(10.52%)
Sterling Monett
(9.77%)
Nazanin Kavari
(9.41%)
Ellie Zeiler
(9.13%)

Brand Partnerships & Launches

Lone Fox Home &
Natalie Mariduena x Pura

Drew Scott of Lone Fox Home and Natalie Mariduena joined forces with smart diffuser brand Pura for Drew’s makeover of Natalie’s new bedroom. Together, the two reached over 1.8M on YouTube and Instagram, while garnering over 6.4M impressions.

 

 

 

Manny Mua & Natalie Mariduena
x Halsey

Both Manny and Natalie were tapped to promote Halsey’s new cosmetics line, About Face Beauty. Manny’s “get ready with me” video featuring the singer has 795k views, while Natalie’s commercial has over 4M views.

 

Laura Iz & June Quan x Hyundai

Both Laura Iz and June Quan partnered with Hyundai to pay it forward towards their communities and help fulfill their philanthropic missions.

Kellie Brown, Anna O'Brien &
Gabi Fresh x Athleta

Kellie, Anna and Gabi officially kicked off their year-long ambassadorship with Athleta to highlight the brand’s size-extension program, which includes the launch of over 350 styles ranging from XXS to 3X.

The Home Edit Workbook

The Home Edit has announced their new workbook, which is based on their NYT’s Best-Selling books and offers challenges, activities, prompts and exercises to master organization.

Nazanin Kavari x SHEIN
Valentine’s Day Edit

Nazanin and her husband Mel curated a Valentine’s Day collection with SHEIN to showcase a myriad of different looks for a special night in or out with your significant other.

Blanca Garcia, Jessi Malay, Nazanin Kavari & Yasmin Maya x Cardi B for Reebok

Blanca, Jessi, Nazanin and Yasmin came together for a special “mommy and me” promotional campaign showcasing the Cardi B x Reebok collection. All four moms are seen on Instagram and TikTok with their little ones clad in the collection’s colorful kicks.

Keara Wilson x Young,
Black & Freeform

Keara was chosen to be an honoree for Freeform’s Young, Black and Freeform initiative, which identifies, celebrates and partners with Black content creators who freely, boldly and unapologetically share their brilliance with the world.

Industry News

DBA x Launchmetrics

DBA has partnered with Launchmetrics to revolutionize the way fashion week is observed and shared on social media. “Fashion week was once all about the content,” Partner and EVP Reesa Lake told WWD. “This partnership is giving [influencers] the opportunity to syndicate their content to a new audience and keep street style alive, but in a new, approachable and different way.”

Yasmin Maya x People En Español

“This inspiring YouTuber, entrepreneur, mother and dreamer graces the cover of our March 2021 Chica opener,” wrote People En Español. Within the outlet’s feature, readers are invited to discover Yasmin’s journey, passions and go-to beauty products as the founder of Birdy Lashes.

Ellie Zeiler x Cosmopolitan

Cosmopolitan recently shone its spotlight on Ellie, offering readers greater insight into her journey, celebrity resemblance, interests and more.

Chandler DeHart x
Business Insider

Business Insider spoke with Chandler who explained how IG Reels has bolstered growth on Instagram. In particular, she mentioned the ratio of audience members who decide to tap follow after watching a Reel has been three to four times higher than her regular static posts.

 

Hunter McGrady x E! Online

E! News featured Hunter for her work towards ensuring women of all sizes are represented and included within fashion and beyond.

Deepica Mutyala x
Forbes Next 1000 List

Deepica was announced as one of Forbes’s “Next 1000” individuals to watch for her entrepreneurial pursuits through the award-winning beauty brand Live Tinted.

Patrick Starrr x
The Drew Barrymore Show

Patrick joined The Drew Barrymore Show, sharing how his love of beauty started plus the many challenging stereotypes about men in makeup.

Kristina Zias & Brittany Xavier
x InStyle

Both Kristina and Brittany were featured by InStyle in its roundup of the best TikTok fashion accounts to follow.

 

Gabi Fresh x Forbes

In putting together its list of lingerie brands readers should know, Forbes highlighted Gabi’s partnership with Playful Promises writing: “Known for collaborating with body-positive crusaders like fashion blogger Gabi Fresh, this UK-based brand is leading the charge in sexy, inclusive intimates.”

 

 

March 2021 marks the one-year anniversary of Small Business, Big Influence. What was envisioned to offer immediate support for entrepreneurs during an unprecedented time has now grown into a helpful community of like-minded individuals with longevity and continued resourcefulness at the forefront.

 

VISIT NOW

 

Your Live Guide is the premier destination for discovering must-see, live social programming brought to you by DBA and partners. With the explosion and increase of live content, it is often difficult to keep track of your favorite influencers, creators and brands going live. On Your Live Guide, you can search by verticals, discover new content and add reminders to your calendar.

 

VISIT NOW

 

Dear Media: New Shows
& Highlights

New Show

Meaning-Full Living with Hayley Hubbard and Jessica Diamond

Parenting is hard. And the thousands of decisions we’re forced to make everyday can feel daunting. While we’ve never had access to so much information, it’s never been harder to find the knowledge we need to feel confident in the choices we make as parents. Meaning-Full Living makes it simple.

Pretty Smart with Danielle Robay

Pretty Smart is a love letter to women with something to say: those with bold thoughts and inquisitive minds. In thought-provoking conversations with some of today’s most dynamic voices — from entrepreneurs and authors to politicians and celebrities — journalist Danielle Robay digs into the hearts, souls, and stories of people who put a new spin on Pretty.

 

Highlights

Friend of a Friend with Co-Founder of Thirteen Lune, Nyakio Grieco

In this episode, Nyakio tells Olivia about her experience building a beauty business pre-social media, a behind-the-scenes look at creating
Thirteen Lune and how everyone can take part in pushing their message of inclusivity forward.

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