Who We Are



Karen Robinovitz:  Chief Creative Officer

Karen Robinovitz brings over 22 years of media experience to DBA. Having spent a decade as a journalist (The New York Times, WWD, Harper’s Bazaar, Elle, Marie Claire, amongst others), she comes from a content, story telling point of view. With three books, all published by imprints of Random House, under her belt as well as producing a television pilot for BRAVO and working as on-air talent on morning shows across the country, MTV, VH-1, and E!, Karen is an indispensible resource for both talent and the brands with whom DBA works.

Always ahead of the cultural and communications movements, Karen was preaching the value of Facebook before it was open to those without a .edu email address and consulting for brands like Estee Lauder Companies and Tiffany & Co., focusing on digital and content strategy before social media was in our vernacular. Known for her huge thinking and the most forward ideation, campaigns she co-created for Coach received coveted social media awards. And upon the launch of Twitter, Forbes ranked Karen as one of the top twenty best branded women on Twitter. 

Karen was on the served on the Board of Directors of the Social Media Advertising Consortium (SMAC) and is currently on the Board of Advisors of the Brooklyn Museum. She lives in New York City with her husband.

Raina Penchansky: Chief Strategy Officer

Raina Penchansky brings an incredible wealth of strategic talent to the DBA team. She actually began her career in the star-studded world of film, building large-scale premieres and awards campaigns, before moving on to product launches for global brands like Juicy Couture and Jimmy Choo.

After stints with Edelman PR and Saks Fifth Avenue, Raina joined Coach in 2002, leading the exploding brand’s global communications strategies for celebrity initiatives. In that role, she proved her talent for synergizing the forces of marketing, events and public relations, becoming an instrumental force in growing the company to a multi-billion-dollar brand. Under Raina’s direction, Coach enjoyed a completely revitalized image through key collaborations, directional events and strong positioning in the marketplace.

Raina applies her passion for brand building to DBA clients’ goals by thinking strategically at every step, always searching for opportunities to push the original brand vision forward across a multifaceted marketing landscape.

A Miami native, Raina is currently based in Los Angeles, where she oversees DBA West and maintains the overarching strategy that keeps the company and its clients on a constant upswing.