Who We Are
We are innovators. We are storytellers. We are digital architects who create pervasive strategies and evocative conversations across the social media landscape and beyond.
DBA is a transformative boutique agency that expertly juxtaposes digital communications and curation marketing with talent management of online influencers. Rooted in marketing and branding, our guiding philosophy is to always stay true to the core DNA of our clients while elevating the social media conversation through practical application and creative engagement. Holistically combining all facets of brand building, online and off – advertising, marketing, public relations, events, e-commerce – our approach builds awareness, traffic and drives the brand voice forward. Operating under three distinct and separate arms, DBA’s global reach includes offices in New York, Los Angeles and Milan.
Karen Robinovitz, DBA's Chief Creative Officer, got her start at Women's Wear Daily, where she covered haute news in New York for three years. She was a seasoned journalist, writing about beauty, fashion, style, celebrities, entertaining, home design, dating/relationships/sex, travel, and lifestyles of the rich and fabulous, for over a decade, contributing to Marie Claire Magazine, Elle Magazine, Harper's Bazaar, New York Magazine, The New York Times, Glamour, In Style, Details, and countless blogs. A trend expert, Karen has been featured on VH-1, MTV, E!, the Style Network, Fox News, CNN, and morning shows across the country.
She co-authored three books, "How to become FAMOUS in two weeks or less" (Ballantine), which was acquired by Walt Disney Productions for feature film and Reveille, for reality, "The Fashionista Files: Adventures in four-inch heels and faux pas" (Ballantine), and "Fete Accompli! The ultimate guide to creative entertaining" (Clarkson Potter).
It was when her books were released – and she produced a corporate-sponsored book tour involving some of the most high profile fashion and beauty brands – that she realized she was meant to be in marketing. And she spent years, working closely with luxury lifestyle brands, overseeing marketing and targeted partnerships.
Before Facebook even opened its platform to a demographic of online users without an .edu email address, she had been globally strategizing social media and digital programs in partnership with the largest brand leaders and innovators, conceptualizing and executing some of the fashion world's most recognized programs online. Forbes.com ranked her among the top twenty best branded women on Twitter. Karen serves on the Board of Directors of the Social Media Advertising Consortium (SMAC).
Karen Robinovitz lives in New York City with her husband.
Recently named one of New York's Pioneering Women in Communications and Mashable’s Top 10 Women in Communications, Digital Brand Architects Co-Founder and Chief Operating Officer Kendra Bracken-Ferguson continues to be a recognized force in the digital space, thanks in part to a career largely steeped in harnessing the power of emerging technology to drive innovative marketing and social media tactics.
Prior to co-founding DBA, she led Ralph Lauren in launching its first dedicated global social media department, navigating brand management, marketing, advertising and public relations to spearhead a cohesive approach to the online space from the US to Japan. This success highlights an ongoing career trajectory that includes the successful completion of a MBA and recognition for her work as the youngest Vice President ever at Fleishman-Hillard New York (where she was responsible for overseeing the digital consumer team and developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology).
From helping to create one of the first Cingular and MySpace mobile music studios to leading her agency in launching the first social concierge program for a major fashion brand during New York Fashion Week, Kendra’s passion for bringing the best in branding to the digital space has been recognized by numerous industry leaders. In 2013, she was awarded by Purdue University College of Liberal Arts with the prestigious Emerging Voice Award. She was also featured as one of the twenty-eight most influential African American women in Essence Magazine in 2011 and Mobile Marketer's "Mobile Women to Watch" in 2010.
A former New York Women in Communications board member and now on the advisory board for FOCUS, Kendra splits her time between New York City and Los Angeles. In her free time, she speaks at numerous keynote events like SXSW and Social Media Week, mentoring young communication professionals eager to break into the industry.
Raina Penchansky, DBA's Chief Strategy Officer, is a seasoned strategic marketer with over fifteen years of experience building luxury, technology and entertainment brands. She began her career in film, overseeing large-scale premieres and awards campaigns and then went on to manage global launches for venerable names including Jimmy Choo, Juicy Couture, and Corum Time Pieces.
With a wide and varied background that also includes roles with Edelman PR and Saks Fifth Avenue, she joined Coach in 2002 where she led global communications strategies across marketing, events, and public relations for celebrity initiatives.
Proving herself instrumental in the long-term strategy that helped the company grow to a multi-billion dollar brand, she helped drive the revitalization of the brand’s image through strong positioning in the marketplace, key collaborations and directional events.
A Miami native, Raina currently resides in Los Angeles where she oversees DBA West and overarching strategy for the company.