We empower your purpose as creators.

Digital Brand Architects is the industry leader in the influencer management and marketing landscape. We represent a world-class portfolio of social media-oriented personalities, creators, and publishers with a total reach of over 500 million and an impact that is limitless. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent – pioneering the presence of a dynamic digital space and its real impact on the real world.

DBA Leadership.

Our leaders at DBA aren’t just experts; they’re visionaries that vividly see creators’ full potential to bloom into brands.

Raina Penchansky

Partner, Co-Founder & CEO

Vanessa Flaherty

President & Partner

Hilary Williams


Christina Jones

SVP, Talent

EJ James

SVP, Special Projects

AD Rastogi

SVP, Finance & Accounting

Alix Frank

VP, Talent

Nya-Gabriella Parchment

VP, Partnerships & Marketing

Fred-Michael Capalby III

CPC, Head of People and Culture

Ariana Pappas

VP, Talent & Head of NY Office

Kirstin Enlow

VP, Talent

It’s about time.

For over 10 years, we’ve helped innovators in the digital space create to conquer a range of realms and industries.

November 2010: DBA is founded.

May 2015: Digital Brand Products is founded.

April 2016: Aimee Song signs on as global ambassador for Laura Mercier in record setting deal.

November 2017: Patrick Starr is named the face of MAC cosmetics.

February 2018: Dear Media is founded.

February 2019: DBA is acquired by United Talent Agency.

May 2019: Rach Parcell launched a clothing collection exclusively at Nordstrom.

May 2019: Aimee Song launched Song of Style sold exclusively on

June 2019: Camila Coelho launched The Camila Coelho Collection sold exclusively on

September 2020: The Home Edit’s Netflix series aired their first season and launched their home and personal brand, Rume by The Home Edit.

March 2021: DBA launches mentorship program.

August 2022: DBA acquires Digital Golf Collective.

March 2022: Olivia Ponton announces her partnership with Nudestix as an investor.

September 2022: Forbes launches inaugural Top Creators list featuring Aimee Song, Camila Coelho, Mikayla Nogueira, and Patrick Starrr.

September 2022: DBA launches INFLUENC3.

February 2023: DBA launches User-Generated Content Division.