Social Media Influencer Management Agency | About DBA

IN THE MAKING SINCE 2010.

We empower your purpose as creators.

Digital Brand Architects is the industry leader in the influencer management and marketing landscape. We represent a world-class portfolio of social media-oriented personalities, creators, and publishers with a total reach of over 500 million and an impact that is limitless. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent – pioneering the presence of a dynamic digital space and its real impact on the real world.

DBA Leadership.

Our leaders at DBA aren’t just experts; they’re visionaries that vividly see creators’ full potential to bloom into brands.

Raina Penchansky

Partner, Co-Founder & CEO

Vanessa Flaherty

President & Partner

Hilary Williams

Partner

Christina Jones

EVP, Talent

EJ James

Special Projects at Large

AD Rastogi

SVP, Finance & Accounting

Alix Frank

VP, Talent

Nya-Gabriella Parchment

VP, Partnerships, Marketing & UGC

Fred-Michael Capalby III

CPC, Head of People and Culture

Ariana Pappas

VP, Talent & Head of NY Office

Kirstin Enlow

VP, Talent

It’s about time.

For over 10 years, we’ve helped innovators in the digital space create to conquer a range of realms and industries.

November 2010: DBA is founded.

May 2015: Digital Brand Products is founded.

April 2016: Aimee Song signs on as global ambassador for Laura Mercier in record setting deal.

November 2017: Patrick Starr is named the face of MAC cosmetics.

February 2018: Dear Media is founded.

February 2019: DBA is acquired by United Talent Agency.

May 2019: Rach Parcell launches a clothing collection sold exclusively at Nordstrom.

June 2019: Camila Coelho launches the Camila Coelho Collection sold exclusively on Revolve.

September 2020: The Home Edit launches home and personal brand, Rume by The Home Edit, and their Netflix series premieres.

March 2021: DBA launches the Mentorship Program.

March 2022: Olivia Ponton announces her partnership with Nudestix as an investor.

August 2022: DBA acquires Digital Golf Collective.

September 2022: Aimee Song, Camila Coelho, Mikayla Nogueira, and Patrick Starrr are featured on Forbes’ inaugural Top Creators list.

September 2022: DBA launches INFLUENC3.

February 2023: DBA launches User-Generated Content Division and rebrand.

Vibe with us.

As part of our Latinx Heritage Month series, we’re asking our talent what the month of cultural celebration and reflection means to them and their communities.

In her response, founder of @Star_LashExtensions and partner at @SevLaserAesthetics, @YrisPalmer, tells us why preserving culture and traditions and how education are the keys to empowering the next generation.

Swipe to see more of Yris’ answers and stay tuned for more of this series ❤️

Taco ‘bout an A Team 🌮🎶

@TeddysPhotos popped by @WishboneKitchen’s apartment to make tacos together and chatted about his upcoming album, “Autumn Variations”, dropping tomorrow! The duo also discussed their favorite cooking music and the inspiration behind the new album.

Watch for more of the crossover episode you never knew you needed 🤩

Friends don’t let friends skip elections.

It’s National Voter Registration Day and this is your reminder to make sure you and your friends are all registered to make an impact today! Just because there isn’t a presidential election this year doesn’t mean it’s not an election year.

Text FRIENDS to 26797 to make sure you’re registered to vote. And tag 3 friends below to remind them to check their registration too 🗳️

#RegisterAFriendDay @IAmAVoter

This past weekend, @SeanGarrette moderated the “Healthy Skin is a Flex” panel at @BeautyCon 💄

The licensed esthetician and @Dior skincare expert, along with fellow beauty creators and panelists @SabrinaElba, @1Bee_Marie, and @KalaniHilliker, shared the beauty lessons and go-to hacks that helped shape their skincare routines.

Swipe through to see more from @BeautyCon!

🎊 Happy Latinx Heritage Month 🎊

To kick off a month of cultural celebration and reflection, we asked our talent what Latinx Heritage Month means to them and their communities. In her response, founder of @BirdyLashesBeauty, @BeautyyBird, highlights the importance of representation and cultural pride and how she’s passing on family traditions to her daughters.

Swipe to see more of Yasmin’s answers and stay tuned for more of this series ❤️

DBA talent absolutely killing it as usual 🤩

@ClarkePeoples, @SarahPalmrya, @Katie_Fawn, @LaurenWolfe, @Acquired.Style, @PaytonSartain, and @AlessyaFarrugiaa give us a chic outfit rundown during our #NYFW rooftop cocktail soirée.

Keep watching for some serious outfit inspiration ✨

Last Friday, we hosted a rooftop cocktail soirée at the @1Hotel.CentralPark to celebrate #NYFW.

So many of our incredible talent and industry-leading partners showed up and shared their passion for fashion and creativity with us. We’re grateful to have cultivated a community of innovators and trendsetters to celebrate with on a truly unforgettable night ❤️

Thank you to the @1Hotels team for the gorgeous space and impeccable hospitality. Swipe through to see more photos from the event!

📸: @Ant_Raguso_Photography

And that’s a wrap on #NYFW!

As the week dedicated to celebrating the intersection of fashion and culture comes to a close, we’re taking a look back at the artistry on the runway and the magic that takes place behind the scenes.

Swipe through to see more of DBA talent killing it at #NYFW. We’ll see you at the next one? 🤩

IT’S FINALLY HERE 😍🎉

@BigLittleFeelings’ new podcast, After Bedtime, launches tomorrow and it’s guaranteed to be the show you *actually* look forward to each week!

If you’re already a fan of their insightful parenting content, prepare to feel even more inspired by your favorite internet moms. From unpacking all things parenthood to sharing tips about potty training or managing tantrums, join Kristin and Deena as they discuss all of the things modern parents are experiencing today (but don’t want to talk about!).

Listen and follow along at @BigLittleFeelings 🎧

NYFW is the pinnacle of style and sophistication and we hereby present an *iconic* weekend roundup 🔥

A marathon full of luxury fashion, dazzling runways, and glamorous after parties, @SeanGarrette, @AimeeSong, @Tayshia, @ThePatriciaBright, @JackieAina, @XandraPohl, @Awbumba, @Steph_Shep, @CamilaCoelho, @NoOrdinaryNoire, and @AfricanJawn kept busy and really brought the heat this weekend.

Swipe to see more 😍