Social Media Influencer Management Agency | About DBA

IN THE MAKING SINCE 2010.

We empower your purpose as creators.

Digital Brand Architects is the industry leader in the influencer management and marketing landscape. We represent a world-class portfolio of social media-oriented personalities, creators, and publishers with a total reach of over 500 million and an impact that is limitless. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent – pioneering the presence of a dynamic digital space and its real impact on the real world.

DBA Leadership.

Our leaders at DBA aren’t just experts; they’re visionaries that vividly see creators’ full potential to bloom into brands.

Raina Penchansky

Partner, Co-Founder & CEO

Vanessa Flaherty

President & Partner

Hilary Williams

Partner

Christina Jones

SVP, Talent

EJ James

SVP, Special Projects

AD Rastogi

SVP, Finance & Accounting

Alix Frank

VP, Talent

Nya-Gabriella Parchment

VP, Partnerships & Marketing

Fred-Michael Capalby III

CPC, Head of People and Culture

Ariana Pappas

VP, Talent & Head of NY Office

Kirstin Enlow

VP, Talent

It’s about time.

For over 10 years, we’ve helped innovators in the digital space create to conquer a range of realms and industries.

November 2010: DBA is founded.

May 2015: Digital Brand Products is founded.

April 2016: Aimee Song signs on as global ambassador for Laura Mercier in record setting deal.

November 2017: Patrick Starr is named the face of MAC cosmetics.

February 2018: Dear Media is founded.

February 2019: DBA is acquired by United Talent Agency.

May 2019: Rach Parcell launched a clothing collection exclusively at Nordstrom.

May 2019: Aimee Song launched Song of Style sold exclusively on Revolve.com.

June 2019: Camila Coelho launched The Camila Coelho Collection sold exclusively on Revolve.com.

September 2020: The Home Edit’s Netflix series aired their first season and launched their home and personal brand, Rume by The Home Edit.

March 2021: DBA launches mentorship program.

August 2022: DBA acquires Digital Golf Collective.

March 2022: Olivia Ponton announces her partnership with Nudestix as an investor.

September 2022: Forbes launches inaugural Top Creators list featuring Aimee Song, Camila Coelho, Mikayla Nogueira, and Patrick Starrr.

September 2022: DBA launches INFLUENC3.

February 2023: DBA launches User-Generated Content Division.

Vibe with us.

We are on Instagram

The queen of color has launched the most vibrant planner collection you’ve ever seen 📓

The @colormecourtney x @blueskyplanners collaboration features colorful planners, stickers and other paper products for all your stationary needs. From bold floral prints to whimsical hot air balloons, you’ll definitely find a lot more joy in planning!

Shop the Color Me Courtney x Blue Sky collection at @target now ❤️

The long-awaited @CarriageHouseNYC finally opens its doors today!

The American homestyle fine-dining restaurant is chef @fork_knife’s latest addition in the NYC restaurant scene. With fun plays on classic Americana and modern takes, the restaurant is sure to be a hit. Plus, you get a complimentary butter candle (yes, a *butter* candle) and bread at the start of your meal… What’s not to love?

Head over to chnyc.com to make your reservation now 🧈

DBA is excited to announce that our mentorship program is back and applications are officially open 📲

For the third year running, we’re teaming up with our leading platform partners to offer a multi-week program tailored to helping rising Black creators develop their brands and businesses.

We launched our mentorship program in 2021 with the goal of creating equity within influencer marketing and bridging the racial pay gap and are excited for another great year!

If you think you’d be a great fit and are interested in learning from the best in the business, tap the #linkinbio to apply ❤️

In response to the potential ban of #TikTok, many creators took to social media to voice what the app means to them, with some even heading to Washington DC with the TikTok team to support the platform.

Among the creators that rallied during the congressional hearing were DBA’s own @team2moms and @thesweetimpact. The creators shared the impact TikTok has had on their lives and how the platform helped them grow their online presence into a business.

Swipe through to see more of the action in DC 📲

Fashion, fit, and Fresh (😎) — what more could you ask for from a swim collaboration?

The new @gabifresh x @eloquii collection is now live and features 23 styles of colorful swimsuits and resort wear. Each piece is inspired by Gabi’s love of bold colors and tropical destinations and they’re perfect for that summer vacation you’ve already planned!

Head to @gabifresh’s #linkinbio to shop the collection before it sells out and stay tuned for the second drop in late April ✨

⚠️ Coming in bold! @danidazey’s first-ever furniture collection is out now ⚠️

The interior designer teamed up with @joybird to bring you the maximalist collaboration of your dreams! With their shared vision of empowering people to be boldly original and bringing unique aesthetics to life, the #Joybird x #DaniDazey collection reflects Dani’s retro and colorful approach to design.

Head to @danidazey’s #linkinbio to get your hands on the collection before they sell out!

Ramadan Mubarak!

Today is the first day of Ramadan and @zahr4 shared what you should know about the holiest month in the Islamic calendar. Keep watching to learn why Muslims fast during Ramadan and why the traditions practiced during this month are so significant to the community!

Follow @zahr4 for more ❤️

In honor of the first day of Spring, NYT bestselling author @jamiebeck.co is bringing beautiful blooms into your hands with the release of her second book, The Flowers of Provence 🌸

Filled with all things ‘fleurs’, Jamie’s latest book dives into the photographing, styling, cutting, and preserving of flowers.

Pre-order the book at @jamiebeck.co’s #linkinbio now!

There were plenty of reasons to celebrate at the #Oscars this past Sunday, but we’d be remiss not to highlight our fabulous talent who were dressed to impress.

@livvperez, @piabaroncini, and @chrisellelim turned heads at the @ejaf @eltonjohn Oscars Viewing Party and @tayshia crushed it as a host for @eentertainment’s Oscars After Party 🪩

Swipe through to see their stunning looks for the night ✨

The @venitaaspen x @giannibiniofficial collab of your dreams is now live!

The #SouthernCharm star and fashion influencer is known for her bright and colorful style, which has been translated perfectly into her #VAxGB collection. From vibrant colors to bold patterns, the collection completely captures the spirit of Spring and is perfect for all your Springtime festivities.

Head to @venitaaspen’s #linkinbio to shop her looks now 🌸

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