We empower your purpose as creators.

Digital Brand Architects is the industry leader in the influencer management and marketing landscape. We represent a world-class portfolio of social media-oriented personalities, creators, and publishers with a total reach of over 500 million and an impact that is limitless. Founded in 2010, DBA was the first digital influencer management company to recognize the rise of new media voices and manage them as individual talent – pioneering the presence of a dynamic digital space and its real impact on the real world.

DBA Leadership.

Our leaders at DBA aren’t just experts; they’re visionaries that vividly see creators’ full potential to bloom into brands.

Raina Penchansky

Partner, Co-Founder & CEO

Vanessa Flaherty

President & Partner

Hilary Williams


AD Rastogi

Partner, SVP, Finance & Accounting

Fred-Michael Capalby

Partner, EVP, Head of People and Culture

Nya-Gabriella Parchment

VP, Head of Brand Partnerships & Marketing

Christina Jones

EVP, Talent

Ariana Pappas

VP, Talent & Head of NY Office

Alix Frank

VP, Talent

Kirstin Enlow

VP, Talent

It’s about time.

For over 10 years, we’ve helped innovators in the digital space create to conquer a range of realms and industries.

November 2010: DBA is founded.

May 2015: Digital Brand Products is founded.

April 2016: Aimee Song signs on as global ambassador for Laura Mercier in record setting deal.

November 2017: Patrick Starr is named the face of MAC cosmetics.

February 2018: Dear Media is founded.

February 2019: DBA is acquired by United Talent Agency.

May 2019: Rach Parcell launches a clothing collection sold exclusively at Nordstrom.

June 2019: Camila Coelho launches the Camila Coelho Collection sold exclusively on Revolve.

September 2020: The Home Edit launches home and personal brand, Rume by The Home Edit, and their Netflix series premieres.

March 2021: DBA launches the Mentorship Program.

March 2022: Olivia Ponton announces her partnership with Nudestix as an investor.

August 2022: DBA acquires Digital Golf Collective.

September 2022: Aimee Song, Camila Coelho, Mikayla Nogueira, and Patrick Starrr are featured on Forbes’ inaugural Top Creators list.

September 2022: DBA launches INFLUENC3.

February 2023: DBA launches User-Generated Content Division and rebrand.