The Digital Brand Architects User-Generated Content Division was launched in 2023 to meet the rising demand for diverse content and genuine product representation. User-generated content offers brands a unique opportunity to drive awareness, increase trust, and build positive sentiment, making it an essential component of their marketing strategy. While brands have historically been successful utilizing traditional social media marketing tactics, today’s consumers are looking for more diverse content and genuine product representation, making UGC the next evolution within the creator economy.

DBA’s new in-house UGC division will formalize and streamline the process for brands and creators. For brands, DBA will expand its current offerings and work alongside new and existing partners seeking to broaden their marketing strategies into UGC by identifying, sourcing, and connecting them with vetted creators. For UGC creators, DBA will widen their access to its comprehensive portfolio of brand partners, yielding higher visibility with top brands and building greater revenue opportunity.