Digital Influencers
DBA exclusively represents digital influencers individually, building bespoke plans that turn influencers into brands and their businesses into empires. With the nuance of influencers’ perspectives in mind, DBA offers a holistic approach, fusing content strategy, podcasts, brand endorsements, product development and licensing, literary and television opportunities, appearances and events, speaking engagements, advertising, affiliate marketing consultation, and social media marketing strategy.
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Aysha Harun x Voile ChicAs an ode to her hometown in Toronto, Aysha Harun partnered with the Canadian-based hijab brand Voile Chic. She designed a custom collection of Jersey Instant-Hijabs inspired by her signature style. The collection was enormously successful, selling out of the entire online inventory worldwide within a matter of weeks.Products and Licensing
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Color Me Courtney x Rent The RunwayInspired by her own signature style, Courtney designed a capsule collection with Rent the Runway full of bold patterns and vibrant colors to inspire her followers to celebrate their uniqueness. The capsule launched with 16 colorful pieces and over had over 2,000 rentals within the first week.Products and Licensing
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In 2013, plus-size fashion authority, Gabi Gregg, ignited the today’s body positive movement with a viral social post in what she dubbed a “fatkini”, leading to a multi-year design partnership with Swimsuitsforall. Having sold over 100,000 units with styles selling out each season, Swimsuitsforall largely credits Gabi for its 135%+ growth in traffic and emergence as a major player in the $20.4 billion plus-size market.Gabi Gregg of Gabi Fresh x Swimsuits for AllProduct and Licensing
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Aimee Song’s Second NYTimes Best SellerDBA parlayed the massive success of Aimee Song’s talent for social media storytelling into a lucrative two-book deal with premiere publishing house, Abrams. Her first book, Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform, was a New York Times best seller and her recently released second title, Aimee Song: World of Style, has followed suit.
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Lauryn Evarts of Skinny Confidential x The Skinny Confidential Him & HerLaunched in 2016, this podcast is the brainchild of content creator, Lauryn Evarts of The Skinny Confidential, and her husband/entrepreneur, Michael Bosstick. Answering your questions about branding, blogging, relationships, business, travel, and beyond—the podcast that has captured the hearts of over 100,000 weekly listeners.LISTEN TO PODCASTPodcast -
Gaby Dalkin of What's Gaby Cooking, is a self proclaimed salsa snob. DBA turned her original recipes into a sauce collection of three flavors - and forged a partnership with Williams Sonoma. Available at retail and online, the program was conceived and executed in conjunction with Digital Brand Products (DBP), DBA's product development company.Gaby Dalkin x Williams SonomaConsumer Packaged Goods -
Paper Fashion x DiptyqueKatie Rodgers of Paper Fashion partnered with Diptyque to create an instore design project with the brand’s 34 Collection. Katie designed a bazaar display within their Bleecker Street store in NYC with original layered illustrations and floral stations inspired by the scents and colors of the collection.
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Camila Coelho partnered with Lancôme on its first-ever beauty influencer collaboration to create 10 limited-edition lipsticks. Ranging from universal neutrals, to bright pinks and sultry reds in both cream and matte finishes, each shade was inspired by Camila’s Brazilian heritage and world travels.Camila Coelho x Lancome Partnership
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Chinae Alexander x PanteneChinae Alexander was featured in Pantene’s broadcast advertising campaign promoting the haircare brand’s Rescue Shots. From TV spots to digital placements, Chinae helped to inform the public of the Brazilian product’s arrival to the U.S. while showcasing her comedic talents.
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Rachel Parcell x NordstromRachel Parcell’s brand Pink Peonies expanded into Nordstrom. The apparel collection reflecting the social media influencer’s refined, polished style. The design process included close collaboration between the retail giant and Rachel’s team and features a versatile assortment of accessible pieces for modern women.
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Aimee Song x Mattel rightsAimee Song partnered with Mattel on her very own personalized Barbie™ and used this opportunity to support her LGBTQ fans by dressing her doll in a custom “Love Wins” T-shirt. The message was supported by Mattel’s own social media channels and mainstream outlets such as The Huffington Post, The NY Daily News and Metro in the UK.
Products and Licensing
Advertisers
DBA is a management company, offering the best social media influencers across Instagram, Instagram Stories, YouTube, Pinterest, Snapchat, blogs and other networks, both large and small.
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Shahd Batal x ASOSShahd Batal and ASOS collaborated on an exclusive style edit inspired by her modest yet versatile style. Shahd is a true creative, she curated and modeled in the edit that was featured on the ASOS website.
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Multi-Influencer Program x Capital OneAs ambassadors for Capital One, Naomi Davis of Love Taza, Gaby Dalkin of What’s Gaby Cookin, Louise Roe and husband-and-wife duo and fellow foodies Matt Robinson of Real Food by Dad and Naomi Robinson of Bakers Royale promoted their new Savor® card to highlight earning rewards in restaurants and other entertainment for using the card to pay for meals. Their audiences responded positively to the mix of blog and social posts that included the content and partnership with the brand.
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Whitney Port x Lactaid™Television personality and fashion influencer Whitney Port served as brand ambassador for Lactaid™ and offered both her viewers and a broader audience a look into how she stays healthy and active as a busy mom. The multi-layered partnership was in conjunction with Tastemade Studios and Flywheel Sports and leveraged a video content series, personal appearances and national media coverage.
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Blank Itinerary x Tresemme 2019Paola of Blank Itinerary has been a long term partner of Tresemme, the haircare brand hosted a party during New York Fashion Week celebrating Paola’s benchmark of accruing 1 Million followers and the sympathetic relationship the long-standing partnership has cultivated between the brand and lifestyle influencer.
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Revolve x DBA TalentIn a longstanding partnership between REVOLVE Clothing and DBA, top fashion influencers like Aimee Song, Camila Coelho, Brittany Xavier, Negin Mirsalehi, Marianna Hewitt, Sara Escudero and more have collaborated with the brand across numerous social media activations to garner engagement and uphold a strong presence in the lifestyle and digital industries.
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Jessi Malay x Johnson & JohnsonJessi Malay partnered with Johnson & Johnson to participate in the 2018 Global Citizen Festival in South Africa, which raised over $7 billion to fight extreme poverty, HIV and neglected tropical diseases globally. Jessi also visited the Dark City community where she spoke with families affected by HIV, sharing the informative experience with her followers to inspire them to do more for change.
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Amazon Echo Program x Kate Bryan, Corrine Stokoe, Andee Layne and Meghan EdmondsAmazon Echo tapped lifestyle influencers and DBA talent Kate Bryan, Corrine Stokoe, Andee Layne and Meghan Edmonds to show fellow parents the different ways Alexa can help make annual holiday tasks, baking with the kids and many other everyday situation a little bit easier so they can spend more meaningful time with those that mean the most.
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Yummertime x Target BeautyBrock Williams and Chris Lin of Yummertime partnered with Target to promote the retailer’s beauty products as gender-neutral essentials through a series of social media posts highlighting the importance of self-care for everyone. The educational campaign was a huge success, with the Instagram video receiving 44.3k views, three Instagram posts garnering a collective 167.9k impressions and 505 swipe-up actions on Instagram Stories.
