Digital Influencers
DBA exclusively represents digital influencers individually, building bespoke plans that turn influencers into brands and their businesses into empires. With the nuance of influencers’ perspectives in mind, DBA offers a holistic approach, fusing content strategy, podcasts, brand endorsements, product development and licensing, literary and television opportunities, appearances and events, speaking engagements, advertising, affiliate marketing consultation, and social media marketing strategy.
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Naomi Davis of Love Taza x TargetLove Taza created a vibrant and playful collection of family travel accessories that was exclusively sold at Target retail locations nationwide. From rolling suitcases and kids’ carry-on backpacks to neck pillows and activity kits, Naomi’s line boasted quality gear helping your whole family travel in comfort and style—and all for an affordable price.Products and Licensing
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Courtney Quinn of Color Me Courtney x MicrosoftStarring in a recent commercial for the Microsoft Surface Pro Laptop, Color Me Courtney showcased how the product helps her streamline her creative process and successfully manage her powerhouse brand with ease. The tech giant’s impressive promotion is currently on heavy rotation during primetime television, displayed in out of home advertising and digital platforms.Global Television Campaign
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In 2013, plus-size fashion authority, Gabi Gregg, ignited the today’s body positive movement with a viral social post in what she dubbed a “fatkini”, leading to a multi-year design partnership with Swimsuitsforall. Having sold over 100,000 units with styles selling out each season, Swimsuitsforall largely credits Gabi for its 135%+ growth in traffic and emergence as a major player in the $20.4 billion plus-size market.Gabi Gregg of Gabi Fresh x Swimsuits for AllProduct and Licensing
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Aimee Song’s Second NYTimes Best SellerDBA parlayed the massive success of Aimee Song’s talent for social media storytelling into a lucrative two-book deal with premiere publishing house, Abrams. Her first book, Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform, was a New York Times best seller and her recently released second title, Aimee Song: World of Style, has followed suit.
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Lauryn Evarts of Skinny Confidential x The Skinny Confidential Him & HerLaunched in 2016, this podcast is the brainchild of content creator, Lauryn Evarts of The Skinny Confidential, and her husband/entrepreneur, Michael Bosstick. Answering your questions about branding, blogging, relationships, business, travel, and beyond—the podcast that has captured the hearts of over 100,000 weekly listeners.LISTEN TO PODCASTPodcast -
Gaby Dalkin of What's Gaby Cooking, is a self proclaimed salsa snob. DBA turned her original recipes into a sauce collection of three flavors - and forged a partnership with Williams Sonoma. Available at retail and online, the program was conceived and executed in conjunction with Digital Brand Products (DBP), DBA's product development company.Gaby Dalkin x Williams SonomaConsumer Packaged Goods -
Paper Fashion x DiptyqueKatie Rodgers of Paper Fashion partnered with Diptyque to create an instore design project with the brand’s 34 Collection. Katie designed a bazaar display within their Bleecker Street store in NYC with original layered illustrations and floral stations inspired by the scents and colors of the collection.
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Camila Coelho partnered with Lancôme on its first-ever beauty influencer collaboration to create 10 limited-edition lipsticks. Ranging from universal neutrals, to bright pinks and sultry reds in both cream and matte finishes, each shade was inspired by Camila’s Brazilian heritage and world travels.Camila Coelho x Lancome Partnership
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Chinae Alexander x PanteneChinae Alexander was featured in Pantene’s broadcast advertising campaign promoting the haircare brand’s Rescue Shots. From TV spots to digital placements, Chinae helped to inform the public of the Brazilian product’s arrival to the U.S. while showcasing her comedic talents.
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Rachel Parcell x NordstromRachel Parcell’s brand Pink Peonies expanded into Nordstrom. The apparel collection reflecting the social media influencer’s refined, polished style. The design process included close collaboration between the retail giant and Rachel’s team and features a versatile assortment of accessible pieces for modern women.
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Aimee Song x Mattel rightsAimee Song partnered with Mattel on her very own personalized Barbie™ and used this opportunity to support her LGBTQ fans by dressing her doll in a custom “Love Wins” T-shirt. The message was supported by Mattel’s own social media channels and mainstream outlets such as The Huffington Post, The NY Daily News and Metro in the UK.
Products and Licensing
Advertisers
DBA is a management company, offering the best social media influencers across Instagram, Instagram Stories, YouTube, Pinterest, Snapchat, blogs and other networks, both large and small.
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Multi-Influencer Program x Capital OneAs ambassadors for Capital One, Naomi Davis of Love Taza, Gaby Dalkin of What’s Gaby Cookin, Louise Roe and husband-and-wife duo and fellow foodies Matt Robinson of Real Food by Dad and Naomi Robinson of Bakers Royale promoted their new Savor® card to highlight earning rewards in restaurants and other entertainment for using the card to pay for meals. Their audiences responded positively to the mix of blog and social posts that included the content and partnership with the brand.
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Multi-Influencer Program
x National Carbonara DayFirst created by pasta manufacturer associations IPO and AIDEPI in 2017, World #CarbonaraDay encourages everyone to pay homage to the famous dish on April 6. To help promote the second-annual celebration this year, household pasta brand Barilla enlisted Social Media Influencers to create and share their own versions of the recipe with their hungry audiences across their channels.
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Sugar & Cloth for AmazonThis past February, Lifestyle Influencer Ashley Rose of Sugar & Cloth launched an exclusive home entertaining collection in partnership with Amazon Home. Reflecting her modern and colorful aesthetic that has inspired millions of at-home party planners on Instagram and Pinterest, the line of disposable and melamine party goods is on-trend, highly affordable, and can be shipped via Amazon Prime.
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Whitney Port x Lactaid™Television personality and fashion influencer Whitney Port served as brand ambassador for Lactaid™ and offered both her viewers and a broader audience a look into how she stays healthy and active as a busy mom. The multi-layered partnership was in conjunction with Tastemade Studios and Flywheel Sports and leveraged a video content series, personal appearances and national media coverage.
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Cartier x Dylana, Natalie, Aimee and JennyTo celebrate the launch of its newest handbag collection, Cartier partnered with Aimee Song, Jenny Cipoletti and Natalie and Dylana Suarez on a social media campaign that saw the four fashion influencers sporting their handbags during Paris Fashion Week and throughout their travels. Their posts created a chain-like stream of content, linking with similar posts by a number of other top influencers.
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Blank Itinerary x Tresemme 2019Paola of Blank Itinerary has been a long term partner of Tresemme, the haircare brand hosted a party during New York Fashion Week celebrating Paola’s benchmark of accruing 1 Million followers and the sympathetic relationship the long-standing partnership has cultivated between the brand and lifestyle influencer.
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Revolve x DBA TalentIn a longstanding partnership between REVOLVE Clothing and DBA, top fashion influencers like Aimee Song, Camila Coelho, Brittany Xavier, Negin Mirsalehi, Marianna Hewitt, Sara Escudero and more have collaborated with the brand across numerous social media activations to garner engagement and uphold a strong presence in the lifestyle and digital industries.
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Bretman Rock x NikeIn January 2019, Nike launched their brand ambassadorship with Bretman Rock, announcing the beauty influencer’s participation in a fivemonth #NikeRunChallenge to motivate his audience to get healthier and possibly win Nike products in reward. Nike chose Bretman to participate due not only to his social reach to Gen-Z, but also his authentic connection with his audience around fitness.
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Jessi Malay x Johnson & JohnsonJessi Malay partnered with Johnson & Johnson to participate in the 2018 Global Citizen Festival in South Africa, which raised over $7 billion to fight extreme poverty, HIV and neglected tropical diseases globally. Jessi also visited the Dark City community where she spoke with families affected by HIV, sharing the informative experience with her followers to inspire them to do more for change.
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Amazon Echo Program x Kate Bryan, Corrine Stokoe, Andee Layne and Meghan EdmondsAmazon Echo tapped lifestyle influencers and DBA talent Kate Bryan, Corrine Stokoe, Andee Layne and Meghan Edmonds to show fellow parents the different ways Alexa can help make annual holiday tasks, baking with the kids and many other everyday situation a little bit easier so they can spend more meaningful time with those that mean the most.
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Pampers Pure ProgramEmily Jackson of Ivory Lane partnered with Pampers on a yearlong partnership to promote their Pampers Pure collection. Her twins London and Graydon were featured in the adorable diapers at just a few months after birth and have been growing up with the brand.Through a yearlong program with Pampers Pure, Kate Bryan has shared all her baby girl Emily’s big moments and how Pampers has been there to change the game every step of the way, from Emily’s first week home, to her first Christmas with her big brothers and soon her 1-year birthday.
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Yummertime x Target BeautyBrock Williams and Chris Lin of Yummertime partnered with Target to promote the retailer’s beauty products as gender-neutral essentials through a series of social media posts highlighting the importance of self-care for everyone. The educational campaign was a huge success, with the Instagram video receiving 44.3k views, three Instagram posts garnering a collective 167.9k impressions and 505 swipe-up actions on Instagram Stories.
