In April 2022, content creator and model Olivia Ponton announced that she has joined clean beauty brand Nudestix as an investor, ambassador and collaborator. DBA structured an exciting partnership for Olivia, and as part of our multi-pronged approach, she also released a new custom Nudies Bloom shade named “Sweet Cheeks,” available exclusively online and at Ulta Beauty.
On the heels of this successful partnership, Nudestix also welcomed beauty content creator Stephanie Valentine aka Glamzilla, as an investor, ambassador and collaborator. In October 2022, together, they launched No Edit, No Filter, Just Glam, a limited-edition, three-piece kit that includes a matte stick, a bronzer, and a blush. In February 2023, Glamzilla and Nudestix partnered again for their second collaboration to create Hot Fire, a universal red shade of their infamous Nudies Matte Blush.