Summary 

This role is primarily focused on creating and promoting dynamic branded programs featuring digital talent, including influencers and other digital tastemakers.  Key responsibilities include managing advertising agency relationships, responding to RFPs, originating original advertiser program concepts, and actively seeking new business opportunities for DBA-managed talent. 

Salary: $80,000.00 - $110,000.00 annually B.O.E.

Essential Functions  

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions:?  

• Conceptualize, develop, and pitch original brand programs utilizing DBA’s roster of influencers and content creators. 
• Define project KPIs, objectives and critical assumptions essential for success. 
• Implement creative and strategic programs considering talent’s strengths, successes, and development goals, in addition to responding to RFPs. 
• Build proactive packages to stimulate category growth across various accounts. 
• Leverage existing relationships with brand and advertising agency contacts to drive deals nd meet revenue targets. 
• Identify new buyers to fuel revenue growth. 
• Collaborate with the support team to oversee each project from inception to completion. 
• Act as a business specialist on behalf of DBA Talent, strategically crafting digital and mixed media solutions to align with their objectives. 
• Attend networking events and maintain a professional online presence to foster relationships. 

Competencies:    

• Leadership 
• Strategic Thinking 
• Relationship Building 
• Talent Development 
• Contract Negotiation 
• Collaboration 
• Financial Acumen 
• Initiative 
• Results Orientation 

Supervisory responsibilities 

Direct supervision of one or more employees at Assistant or Coordinator level. 

Travel Required: 

Occasional travel may be required. 

Required Experience: 

• 4-6 years of experience in digital sales and marketing with a proven track record in packaging digital influencers. 
• Exceptional interpersonal, organizational, and communication skills, both written and verbal. 
• Willingness and ability to thrive in a highly collaborative culture. 
• Proactive, resourceful, and efficient, with a robust network of advertising agency contacts across various categories. 
• Demonstrated ability to surpass performance goals. 
• Experience in influencer marketing. 
• Superior communication, writing, and verbal skills, with the ability to consult with executive management. 
• Ability to meet deadlines and demonstrate strong follow-through. 
• Confidence and proficiency in negotiating deals and responding to RFPs. 
• Daily monitoring and reading of online media and blogs. 
• Marketing-savvy, problem-solving skills, and a keen awareness of popular culture. 
• Creative thinker capable of brainstorming innovative ideas and strategies. 
• Experience in consumer brands, fashion, beauty, lifestyle, food, travel, technology and financial sectors. 

Preferred Experience:    

• Proficiency in utilizing various social media platforms, incuding Instagram, YouTube, TikTok, Facebook, Snapchat, etc. 
• Knowledge of Google Analytics.  
• Experience with QuickBase.  
• Familiarity with Traffic analysis tools (e.g., CreatorIQ, Social Rank).  
• Proficiency in Microsoft Office, Box, Google Suite, Zoom, Mac, Outlook, Slack, Adobe, Canva, and other relevant tools and technology. 

Work Environment/Physical Demands: 

This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties.  The noise level is typical of an office setting, and interruptions may occur throughout the workday. 

What We Offer: 

• Comprehensive benefits package with employer contributions. 
• Unlimited vacation time. 
• Hybrid work schedule. 
• Paid parental leave. 
• Volunteer opportunities. 
• Casual Dress code and an open office environment. 
• A fulfilling career at a top-tier company with a strong mission and a passionate team. 

DBA is committed to diversity and is an equal opportunity employer.  All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Other Duties: 

Please note that this job description is not exhaustive and may change at any time, with or without notice, to accommodate the evolving needs of the position and the company. 

Work Environment/Physical Demands:  

This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties.  The noise level is typical of an office setting, and interruptions may occur throughout the workday. 

About the DBA Culture 

DBA is committed to enhancing its culture of inclusion and attracting, developing, and retaining diverse talent. We offer an ethos where all voices are heard, and where awareness and respect are mandated. We lead with our hearts and strive for our work family to be a reflection of our passion for championing new voices and guiding legacy brands to celebrate diversity and inclusion. Our team is goal-oriented and fosters a mindset of collaboration over competition. We are creative, we push industry boundaries, and we are collectively aiming to up our game. These core values are at the center of our company and its approach to internal community building. We are invested in your success and will work diligently to provide you with valuable career and personal growth opportunities in a safe and people-first environment. 

About the DBA Business 

DBA is the industry leader in the influencer management and marketing landscape, representing a world class portfolio of diverse social media-oriented personalities, creators, and publishers. Founded in 2010, DBA was the first digital influencer agency to recognize the rise of new media voices and manage them as individual talent. Now with over 150 of the most prominent social media influencers whom, in aggregate, have a reach of 200 million-plus, DBA masters the multi-platform constellation of the ever-shifting media space, blending decades of brand strategy and communications expertise. Focusing on top-level content and storytelling as well as native advertising and brand development, DBA continues to move digital culture forward.
 

In 2015, DBA launched Digital Brand Products (DBP) to empower its talent and other digital-native properties in developing, manufacturing, and selling their own merchandise. 

Digital Brand Architects has been featured in the New York Times, Variety, Hollywood Reporter, Fast Company, WWD, Forbes, Ad Age, and more. DBA offices are located in New York City and Los Angeles.