This is a full-time on-site role in West Hollywood, CA for a Brand Strategy and Licensing VP for the Creators Product Group. The specialist will be responsible for developing brand strategies, signing licensing agreements, and collaborating with clients and internal teams to maximize brand impact and revenue. 

Annual Salary: $175,000.00 - $250,000.00 B.O.E.

Seeking a dynamic Brand Strategy and Licensing Specialist to elevate our talent-led brands and drive strategic growth. In this pivotal role, you’ll:

• Develop comprehensive brand strategies for high-profile talent, influencers, and celebrities.
• Cultivate relationships with talent and industry partners to create unique licensing opportunities.
• Create compelling brand narratives and positioning that authentically represent talent personas.
• Manage a portfolio of talent-led brand collaborations across fashion, beauty, lifestyle, and digital content.
• Negotiate and structure licensing deals that align with both talent and brand objectives.
• Conduct market research to identify opportunities for brand expansion and emerging talent partnerships.
• Lead cross-functional teams in executing brand initiatives and product launches.
• Analyze brand performance metrics and adjust strategies to maximize impact and ROI.

The ideal candidate will possess:

5+ years of experience in brand strategy and licensing, preferably with talent-led or lifestyle brands.

Proven track record of successful brand launches, repositioning campaigns, and celebrity collaborations.

Strong analytical skills with the ability to translate data into actionable insights.

Excellent negotiation and communication skills, with the ability to work with high-profile individuals.

Deep understanding of consumer behavior, pop culture trends, and the digital landscape.

Creative problem-solving abilities and innovative thinking.

Knowledge of intellectual property rights and licensing best practices.

Join our team to shape the future of talent-led brands at the intersection of celebrity, culture, and consumer engagement. You’ll craft strategies that transform personal brands into powerful business entities while creating memorable brand experiences through strategic licensing partnerships.

If you’re passionate about building authentic, resonant brands and have a talent for conceptualizing unique brand extensions, we want to hear from you. Help us redefine the landscape of talent-driven enterprises and push the boundaries of celebrity-endorsed products in this dynamic and influential role.

Digital Brand Architects (DBA) is looking for a motivated, dedicated, and detail-oriented individual for an internship position within the Talent Management teams. The primary focus of this internship is to learn about the digital marketing business and provide support across multiple teams. Digital Brand Architects is a social media agency with two dedicated arms, one for innovative strategy and execution across the digital space and the other for online talent management, representing top tier influencers and online content producers/publishers.

Compensation: $20.00 - $22.00 hourly B.O.E.

Responsibilities:

• Provide support to teams on multiple social media campaigns and projects
• Provide support on campaigns and status reports
• Assist in building media lists surrounding major initiatives
• Ability to track and engage online discussions and buzz surrounding campaigns including social media environments and message boards
• Responsibly for daily research into digital landscape and new talent

Job Requirements:

• Must be a Junior or Senior level college student at a Historically Black College/University
• Interest in social media and the digital landscape
• Excellent writing skills and superior verbal communication skills
• Solid research and analytical skills
• Ability to support multiple projects and dual reporting structure
• A self-starter mentality with a solid sense of judgement
• Proactive, detail-oriented, and extremely organized
• Adherent to deadlines and follow-through
• A skilled team player who can handle multiple tasks as once
• Creative thinker who can brainstorm innovative ideas/strategies
• Comfortable working in MS + Google Suites as well as establishing campaign profiles in the various social media platforms.

About the DBA Culture:

DBA is committed to enhancing its culture of inclusion and attracting, developing, and retaining diverse talent. We offer an ethos where all voices are heard, and where awareness and respect are mandated. We lead with our hearts and strive for our work family to be a reflection of our passion for championing new voices and guiding legacy brands to celebrate diversity and inclusion. Our team is goal-oriented and fosters a mindset of collaboration over competition. We are creative, we push industry boundaries, and we are collectively aiming to up our game. These core values are at the center of our company and its approach to internal community building. We are invested in your success and will work diligently to provide you with valuable career and personal growth opportunities in a safe and people-first environment.

About the DBA Business:

DBA is the industry leader in the influencer management and marketing landscape, representing a world class portfolio of diverse social media-oriented personalities, creators, and publishers. Founded in 2010, DBA was the first digital influencer agency to recognize the rise of new media voices and manage them as individual talent. Now with over 150 of the most prominent social media influencers whom, in aggregate, have a reach of 200 million-plus, DBA masters the multi-platform constellation of the ever-shifting media space, blending decades of brand strategy and communications expertise. Focusing on top-level content and storytelling as well as native advertising and brand development, DBA continues to move digital culture forward.

Digital Brand Architects has been featured in the New York Times, Variety, Hollywood Reporter, Fast Company, WWD, Forbes, Ad Age, and more. DBA offices are located in New York City and Los Angeles.

Digital Brand Architects (DBA) is looking for a motivated, dedicated, and detail-oriented individual for an internship position within the Brand Partnerships teams. The primary focus of this internship is to learn about the digital marketing business and provide support across multiple teams. Digital Brand Architects is a social media agency with two dedicated arms, one for innovative strategy and execution across the digital space and the other for online talent management, representing top tier influencers and online content producers/publishers.

Compensation: $20.00 - $22.00 hourly B.O.E.

Responsibilities:

• Provide support to teams on multiple social media campaigns and projects
• Provide support on campaigns and status reports
• Assist in building media lists surrounding major initiatives
• Ability to track and engage online discussions and buzz surrounding campaigns including social media environments and message boards
• Responsibly for daily research into digital landscape and new and existing brands

Job Requirements:

• Must be a Junior or Senior level college student at a Historically Black College/University
• Interest in social media and the digital landscape
• Excellent writing skills and superior verbal communication skills
• Solid research and analytical skills
• Ability to support multiple projects and dual reporting structure
• A self-starter mentality with a solid sense of judgement
• Proactive, detail-oriented, and extremely organized
• Adherent to deadlines and follow-through
• A skilled team player who can handle multiple tasks as once
• Creative thinker who can brainstorm innovative ideas/strategies
• Comfortable working in MS + Google Suites as well as establishing campaign profiles in the various social media platforms.

About the DBA Culture:

DBA is committed to enhancing its culture of inclusion and attracting, developing, and retaining diverse talent. We offer an ethos where all voices are heard, and where awareness and respect are mandated. We lead with our hearts and strive for our work family to be a reflection of our passion for championing new voices and guiding legacy brands to celebrate diversity and inclusion. Our team is goal-oriented and fosters a mindset of collaboration over competition. We are creative, we push industry boundaries, and we are collectively aiming to up our game. These core values are at the center of our company and its approach to internal community building. We are invested in your success and will work diligently to provide you with valuable career and personal growth opportunities in a safe and people-first environment.

About the DBA Business:

DBA is the industry leader in the influencer management and marketing landscape, representing a world class portfolio of diverse social media-oriented personalities, creators, and publishers. Founded in 2010, DBA was the first digital influencer agency to recognize the rise of new media voices and manage them as individual talent. Now with over 150 of the most prominent social media influencers whom, in aggregate, have a reach of 200 million-plus, DBA masters the multi-platform constellation of the ever-shifting media space, blending decades of brand strategy and communications expertise. Focusing on top-level content and storytelling as well as native advertising and brand development, DBA continues to move digital culture forward.

Digital Brand Architects has been featured in the New York Times, Variety, Hollywood Reporter, Fast Company, WWD, Forbes, Ad Age, and more. DBA offices are located in New York City and Los Angeles.