Hidden Valley Ranch | Dani Dazey
How Dani Dazey helped Hidden Valley Ranch sell a $10,000 pizza couch.

Hidden Valley Ranch partnered with interior designer, Dani Dazey, to design shoppable home items for its commercial featuring maximalist design, while also capitalizing on the 'This is a Work of Art' trend from TikTok. For the brand's first-ever home collection, Dazey designed blankets, pillows, art, wallpaper and a one-of-a-kind pizza couch, which retailed for a whopping $10,000. The commercial was an instant success for the brand, receiving notable press coverage from outlets such as Adweek, Ad Age and the Food Network, among others. As a bonus, the $10,000 couch sold as well.

Thumbnail of
Successes that
become stories.
TIFFANY & Co. & Aimee Song

A look into the decade-long partnership between an OG fashion blogger and luxury jewelry brand

Dae Haircare & Amber Fillerup Clark

Creating a lasting influencer-led beauty brand worth $10.6M.