Throughout the pandemic, The White House navigated combatting misinformation in regards to COVID, student loans, the crisis in Ukraine and much more. As a result, they turned to digital influencers to amplify their efforts and expand their reach – especially among millennials and Gen Z. The White House and DBA have successfully partnered on numerous talent campaigns to drive awareness on federal policy, in addition to feel-good occasions such as the White House Easter Egg Roll and unveiling of holiday decorations.