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Make this Holiday
Season Personal

With so much holiday content about to take over everyone’s feeds (yes, it’s that time again), from decorating vlogs to hosting tips, the brands and creators that best connect with their audiences are the ones who share more narrative driven content. Storytelling is the most powerful way to stand out in the crowd. It’s not just a trend, it should be a main part of your social strategy.

Whether you’re a brand or creator, you’ve got a story to tell! The holidays are all about connection, and your content should reflect that. Centering authentic stories in campaigns rather than just explaining a product will resonate with audiences best, leading to more conversions and awareness. This could be sharing special holiday traditions with family, showing how you unwind this season, an anecdote about your favorite holiday meal, etc.

Our talent has been tapping into storytelling in fun and memorable ways that add more layers to brand campaigns with content like interview-style videos, sharing personal stories, glimpses into their days, etc. Check out the following content for inspiration on how you can incorporate storytelling in your upcoming holiday campaigns:

Team DBA

New Signs
Alexander Widener

Alexander Widener is an interiors visionary, textile expert, collector who brings a storyteller’s eye to every room. Whether he’s sharing Chinoiserie ceramics, luxe textiles, or artful compositions, his deep knowledge is resonating across social media. Born and raised in Pennsylvania, his fascination with textiles and interiors began in childhood and evolved into a career in brand‑building at Matouk, Sister Parish Textiles, and Samuel & Sons.

Allegra Pinkowitz

Allegra Pinkowitz is a Gen Z creator and NYC high school senior best known for her takes on style, city life, and pop culture. Dubbed the “Most Popular Girl in Soho” by New York Magazine, she rose to prominence with viral subway videos and has since built a cult following drawn to her effortless cool and distinctly downtown aesthetic.

Andy Hay

Andy Hay is a passionate home chef known for his approachable, flavor-packed recipes that bring comfort and creativity to the kitchen. With brand partnerships including Uber Eats, Sobeys, and Classico, Andy has built a trusted presence in the culinary world. He’s the new host of Andy’s East Coast Kitchen Crawl, premiering on Food Network Canada in April 2026, and appears in the network’s mini-series On the Menu that debuted July 2025. His debut cookbook launches for presale in December 2026 with Penguin Random House. Inspired by the late Anthony Bourdain, Andy blends heart and honesty into everything he creates. He lives in Nova Scotia with his high school sweetheart and their two adorable little girls.

Bridget Bahl

Bridget Bahl is a New York/ Dallas based fashion entrepreneur, content creator, and founder of The Bar, a cult-favorite DTC clothing label known for its elevated sweats, vintage-inspired pieces, and cinematic storytelling. Originally from Pittsburgh, Bridget got her start in fashion PR at Yves Saint Laurent before launching her blog And I Was Like, a leap that ignited a digital empire and a loyal following of millions.

Bryan Suarez

Bryan Suarez is a rising Mexican-American creator with a professional culinary background and a storytelling style that blends humor, heart, and heat. Known for his fresh take on the "soft boy era" aesthetic, Bryan pairs great fashion with deeply relatable content—often weaving in dating anecdotes and personal reflections alongside mouthwatering dishes. His unique voice has led to partnerships with brands like Popeyes and Gozney, and he’s quickly building a loyal following on Instagram and Substack.

Gabrielle Chappel

Gabrielle Chappel is a professionally trained chef from the Institute of Culinary Education (ICE), celebrated for her elevated farm-to-table style and magnetic on-camera presence. A former host on Epicurious, she gained national recognition after winning Season 3 of Next Level Chef, where she has since been mentored by Gordon Ramsay. Gabrielle has worked alongside top chefs in New York’s fine dining scene and has brought her culinary perspective to pop-ups at prominent restaurants like Boqueria. Her brand collaborations include Instacart, U.S. Dairy, and Invesco, and she continues to create immersive food experiences through curated events and content. Most recently, she was a featured chef at Gordon’s Garage during the F1 Grand Prix in Las Vegas.

Ivana Ramirez

Ivana Ramirez M. is an American-Mexican, bilingual fashion and lifestyle creator with a passion for styling, best known for her outfits that blend high and low pieces. Based in San Diego, her approach to fashion is elevated yet approachable, combining thoughtful curation with a fresh, modern perspective. Ivana believes style shouldn’t be reserved for special occasions—it’s a form of everyday expression. Her content reflects a deep love for the creative process and a commitment to making fashion feel inspiring, personal, and easy to connect with. Whether she’s sharing a new fashion find, a standout wardrobe staple, or the art of putting a look together, Ivana’s content is where authenticity meets aspirational style.

Jessica Marvisi

Jessica Marvisi is a luxury tastemaker, model, and NYU student who gives a front-row seat to her effortlessly chic, globetrotting life. Born in NYC, raised in Beverly Hills, and shaped by the Swiss Alps (hello, Beau Soleil boarding school), Jessica’s already cultivated a global perspective at 20 years old. Her content is the perfect curation of effortless beauty, high-end fashion moments, and wellness rituals that leave viewers coming back for more. Whether she's in Zimmermann on the streets of St. Tropez or sharing model-tested workout routines, Jessica's demeanor and inspiring habits have captivated audiences. With an aspirational aesthetic and partnerships with brands like Dior and Salt & Stone, she's quietly taking over explore pages, one unmistakably stylish photo at a time.

Johnny Drinks

Johnny Drinks is a dynamic father-son duo known for blending sharp life advice, comedy, top-tier cocktail recipes, and culinary content into one engaging brand. Their authentic chemistry and storytelling cut across multiple verticals, making them a standout presence in lifestyle and digital media. With a strong, ongoing relationship with the UFC and a long-term partnership with ESPN, they've built a credible platform that resonates with fans of both sports and spirits. Current brand collaborations include Spiked Ade and Cafe Casino, and their John Rondi’s Jr podcast has featured high-profile guests like Dillon Danis and Bob Berger.

Mariah Ashley

Mariah is a beauty content creator who first gained traction with her hair-focused content. From showcasing various cuts to styling tutorials, her platform quickly began to grow. With a deep love for fashion, she naturally started incorporating style into her posts — something her audience embraced wholeheartedly. Eventually, she expanded into lifestyle content to avoid limiting herself and to explore broader creative opportunities.

Nabela Noor

Nabela Noor is a Bangladeshi‑American content creator, self‑love advocate, author, and lifestyle entrepreneur. Growing up in small town Pennsylvania coupled with little to no Bengali and South Asian representation in entertainment and media, Noor dreamt of being a part of changing that for future generations to come - always keeping her first born, Amalia Rana, center of heart. In 2021, Nabela released her debut picture book BEAUTIFULLY ME published by Simon & Schuster. Through the main character, Zubi, a joyful Bangladeshi girl excited about her first day at school, BEAUTIFULLY ME is a message to adults and children to be kinder to themselves because you never know who is watching, listening and learning.

Nadia Aidi

Nadia Aidi is a Mexican-Syrian American chef and creator whose vibrant cultural heritage shines through in every dish she shares. Striking a unique balance between professional technique and home-cooked warmth, Nadia’s culinary journey began in her family’s restaurant, where she was thrown onto the line—and eventually took the lead—when the head chef walked out on a busy night. Her recipes are simple yet elevated, grounded in bold flavors and meticulous execution. A true OG in the digital food space, Nadia is known for her strong work ethic, polished content, and deep connection to her roots.

Olandria Carthen

Olandria made waves on Love Island Season 7 with her effortless confidence, southern charm, and striking on-screen presence. She’s 27 and originally from Alabama, but starting her next chapter in Los Angeles, California. Olandria is also a first‑generation college graduate with a degree from Tuskegee!

Reema Bassoumi

Reema Bassoumi is a lifestyle, beauty and modest fashion content creator who loves to share her life as a dentist and a young Muslim, married woman. She began her career as a dentist at the age of 20 and ended up meeting her husband in dental school, soon after they had opened their dental practice together. She opened about her struggles as a new grad dentist on TikTok , which helped launch her career in social media, receiving a large amount of support by her community and those who could relate. Later, she began creating content around beauty and modest fashion which has helped her career as a successful influencer!

Rob Peppaceno

Rob Peppaceno, better known as Rob Pepp, is a Staten Island native and fast-rising content creator who’s built a loyal following by turning everyday errands into hilarious, highly relatable moments. With his unmistakable accent, love of pop culture, and viral Dunkin’ orders , Rob invites his audience into his world—one full of laughter, oversized personality, and real-life charm. Beyond the laughs, Rob is deeply committed to using his platform to advocate for mental health, stand up against bullying, and give his followers the confidence to be exactly who they are. He’s here to be himself, make people laugh, and show that real connection starts with realness.

Samantha Riehl

Samantha is a Dallas-based content creator who blends fashion, beauty and lifestyle through an engaging lens. Whether she's sharing GRWMs, vlogs, or everyday style inspiration she captivates her audience by sharing her daily life in an authentic way. She's also strengthened her loyal community by openly discussing her perspectives on topics that resonate with women navigating their 20s - offering "big sister" advice on everything from self-confidence to friendships and relationships. Her warm and conversational style makes her audience feel as though they're chatting with a close friend. While loyal to her Southern Californian roots, Samantha now lovingly calls Texas home.

Sarah Banh

Sarah Banh is a rapidly rising culinary creator who launched her content journey just over a year ago. A first-generation Vietnamese-American, Sarah’s love of food started early, working alongside her mom in their family bakery. This deep-rooted connection to her cultural heritage shines through in her recipes, which she delivers with an approachable, vibrant style that resonates widely.

Stephanie Padilla

Stephanie Padilla is a Texas based home and lifestyle content creator with over 2.7 million followers across her platforms—and growing. She began her journey sharing cooking and recipe videos fueled by her deep passion for food, but quickly expanded into the lifestyle space as her audience craved more of her everyday life. A proud wife and mom of four—Stephanie often features her family in her content, adding a personal and relatable touch.

12 Weeks on the NYTimes
Best Sellers List

Meredith Hayden (aka @WishboneKitchen) released her debut cookbook, “The Wishbone Kitchen Cookbook” this past May. The book features all things themed recipes, hosting tips, cocktail inspo, and more. What started as her creating content about her life as a private chef in the Hamptons has grown into a dynamic social media career, with millions of followers on TikTok and Instagram.

Expanding into new spaces like publishing was a natural next step for her, and it clearly was the right move. Her cookbook was a major success, having spent 12 straight weeks on the New York Times Best Sellers List. Following its release, the book received recognition everywhere including traditional media as she went on a book tour, had press hits from leading publications, and hit the TV space as a guest on TODAY Show, Late Night with Seth Myers, Watch What Happens Live, and more.

Meredith is a prime example of how important it is to grow your brand beyond social media by exploring new avenues and turning your passion into a multidimensional business.

Talent News

Olandria Carthen teamed up with NYX Cosmetics to launch the NICOLANDRIA lip combo alongside Nicolas Vans.

Salome Andreaa partnered with JCPenney to show off some Back To School outfit inspo, complete with her own creative touch and editing magic that always brings brands’ stories to life!

Dana Rose made the Santa Monica Pier her runway as one of the faces of Torrid’s latest campaign for their new LoveSick collection. From the trendiest plaid skirts and pants to baby tees and cardigans, this line has all the perfect additions to your wardrobe!

Achieng Agutu graced the cover of Glamour South Africa for their Women’s Month issue, sharing all about her journey leaving her home in Kenya, the importance of showing up as your true self, and more!

Moniva Ravichandran worked with MOB Beauty to release the perfect red lip kit.

Our talent joined Selena Gomez to celebrate the launch of Rare Beauty’s newest fragrance at an exclusive event in Los Angeles, full of everything from photo booth moments to stunning outfits!

Michelle Infusino collaborated with Shop Resa to design “The Michelle Edit,” a collection of the dreamiest floral pajama sets, bathing suits, dresses, and more… perfect for those slow summer mornings!

To celebrate their 30th anniversary, Bare Minerals tapped DBA talent Aditya Madiraju, Glamzilla, and Manny MUA to star in the campaign for the launch of their new Pressed Powder Foundation!

Amazon Live just released their latest show, “Worth The Hype,” starring DBA talent Halley and Jaz. Every Thursday, they’ll be sharing all about popular essentials and whether or not they’re worth the hype!

Ethan Gaskill and Rob Gigliotti launched their first-ever product collaboration with Sabai Design: a personalized take on The Bacana Collection, which was then covered in AD!

Knorr embraced Olivia Tiedemann’s signature humor in a bold campaign promoting their new product, encouraging fans to send “dish pics” instead of “d*ck pics.” It’s a great example of how trusting creators and leaning into their unique voice can lead to memorable and successful campaigns that benefit all parties!

Eni recently partnered with VISA for their Female Solo Traveler campaign, celebrating women exploring the world with confidence and independence. Through her content, Eni shared personal travel moments and insights, inspiring her audience to embrace new adventures.

This month, Amayah partnered up with SKIMS to be the face of their back-to-school campaign– a dream partnership for her. Amayah, along with her fellow University of Alabama peers, flew to Los Angeles to shoot exclusive SKIMS looks that were featured across the brand’s socials, email newsletter, and website as part of their “Campus Collection”.

Olivia Mcdowell attended the Ralph Lauren Eyewear pop-up in the Hamptons, where she got to explore their latest collection.

In the Press
Astronaut Gerardi replaces Diana Ross as godmother of Royal Caribbean's new ship
View on Florida Today
10 Rising Creators Shaping the Future of Beauty Marketing That Every Brand Should Know
View on Ad Week
Achieng Agutu proves confidence can change everything
View on Glamour South Africa
This Vintage Accessory Is All Over Copenhagen Street Style—Here's How I'm Styling It for Fall
View on Marie Claire
Adults Are Going to Sleep-away Camp to Make Friends. It Seems to Actually Work.
View on the Wall Street Journal
Fashion Editor Charlotte Bickley’s Monte Carlo Wedding was Pure Riviera Glamour
View on The Wed
Lifestyle Influencer Meredith Hayden Shares Expert Tips on Capturing a Pic of the Perfect Summer Plate Before the Season EndsLifestyle Influencer Meredith Hayden Shares Expert Tips on Capturing a Pic of the Perfect Summer Plate Before the Season Ends
View on People
How You Can Recreate the Hamptons Sandwich TikTok Can’t Stop Talking About
View on Food Network
11 Very Specific Tokyo Mini-Guides Midday bathhouse breaks, locals-approved boutiques, and art museums.
View on The Strategist
Formula 1 Is Exploding in Popularity Among Women
View on Newsweek
Industry News
Creator and influencer trends brand marketers need to know about right now
View on Ad Age
5 influencer marketing predictions for the second half of 2025
View on Ad Age
Brands were all-in on the Coldplay concert couple. Should they have been?
View on Marketing Brew
This summer, beauty boards the Hampton Jitney
View on Glossy
How CeraVe built a $2B brand by blending education and entertainment
View on Marketing Dive
The definitive Digiday guide to what’s in and out in the creator economy
View on DigiDay
Dear Media

Hey Guys! I’m B. Simone. Most of you know me as a stand-up comedian, actress, and entrepreneur. But now I want you to join me as I virtually document & take you on my healing journey. This podcast is to encourage others to be resilient and find joy in the midst of pain. I will highlight the importance of not letting pain and disappointment taint you or make you bitter, but instead, propel you forward into life’s beautiful second chances. LTTA is about resilience, finding purpose & healing. Growth is necessary, but don’t forget to enjoy life while doing it. We’ll talk about Reaching the most fulfilling life, not just financially but spiritually, physically, and emotionally. Life is all about infinite chances. Don’t quit now… just try again!

Leading functional medicine expert and best-selling author Dr. Will Cole has consulted thousands of people around the world on their health journey. Now is the time for your wellness journey. A manifesto for a new breed of health seekers, The Art Of Being Well is a fresh infusion of grace and lightness into wellness. Here we will explore exciting ways for you to nurture your body, spirit, mind and relationships. From this place of using self-care as a form of self-respect, you can discover your own metamorphosis.

Rachel Bonnetta, Sarah Tiana and Megan Gailey are sports fans, comedians and (craziest of all) friends. From global sports headlines to hot gossip on and off the field, Sports B*tches has you covered. Together they discuss trending topics in the sports world while adding in their own comedic twist to the conversation (Shohei Ohtani and his wife just had a baby…should Megan move closer to him so her new baby can go to the same school???). Only one way to find out! Listen to new episodes of Sprts B*tches every Wednesday!