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The social media landscape is set for some major shifts this year, and staying ahead of the curve is more important than ever. Last year, we saw new trends almost every week—from viral moments like demure and the infamous look alike contests to creative formats like “we listen and we don’t judge” and “subtle foreshadowing.” If 2024 taught us anything, it’s that social media moves quickly and it thrives with content that builds community.
Some of the biggest engagement drivers in 2024 were storytelling video series and IRL moments from brands, creators, and even consumers. “Storytimes” about real-life events kept audiences hooked, with viewers actively waiting for the next upload like it was a TV show. At the same time, many consumers—especially Gen Z—have begun shifting from being “chronically online” to prioritizing offline experiences and hobbies. This cultural shift is pushing brands to rethink their social strategies, blending digital engagement with real-world connection.
To stay ahead, brands and creators are starting to lean into experiences that can make an impact both online and offline. By prioritizing creativity, authenticity, and meaningful engagement, this year can be your most impactful yet.
If you’re looking for inspo for some “storytime” content and IRL experiences, DBA talent has got you covered:
Storytime Content:
IRL Moments:
Team DBA
Bailey Valente is a professional makeup artist and hairstylist known for her natural, glowy approach to beauty. With a belief that "less is more," she enhances her clients' natural features, creating looks that feel effortless, organic, and lived-in. Beyond the chair, Bailey shares her expertise with an engaged online community of 451K+, offering everyday luxury makeup tips, product recommendations, and a glimpse into her life as a mom to an 8-year-old daughter. Her content blends beauty, motherhood, and lifestyle, resonating with beauty lovers, fellow moms, and aspiring artists alike. She’s excited to share more of her journey through parenting and lifestyle, building on her beauty expertise with fresh, relatable content.
Caroline Baudino is a Los Angeles, CA based mom of two boys, wife to her co-worker husband, daughter of Cuban immigrants and a dynamic lifestyle influencer known for her impeccable and edgy style, jewelry stacks, and “choose happy” approach. Described as a “cheerleader of all women,” Caroline helps women of all ages overcome obstacles and begin new journeys by digging deep and finding the motivation that was inside them all along! With a mantra of "Get Up. Get Dressed. Let’s Do This! 💋", Caroline's real talks on social media offer unfiltered glimpses into her life, urging others to embrace authenticity and giving them permission to be their best selves.
Chanelle is a Miami-based pro tennis player who brings her passion for the sport to social media through engaging content about tennis, pickleball, fashion, beauty, and lifestyle. With a mix of athleticism and style, she shares her love for the game while inspiring her audience on and off the court. Whether she's serving aces or styling the latest trends, Chanell seamlessly blends sports and lifestyle in a way that keeps her followers coming back for more.
Emely is a Colombian lifestyle and comedy creator, actress with over 6 million followers across her platforms. Coming off a breakout year of starring in her first movie, the Mean Girls musical film adaptation, Emely has solidified her place as a rising star in the digital and entertainment spaces.
Erin Silberman (@seriousfoodfetish) is a New York City-based home cook who began her career as a television producer. Known for her creative mashups and approachable recipes, Erin is a trusted source for kitchen inspiration and entertaining, as well as restaurant recommendations in NYC and beyond. Erin expanded her skills recently at the Italian Culinary Institute and loves turning simple ingredients into mouthwatering dishes. Erin has worked with brands like Carbone Fine Food, Cuisinart, US Cellular, Heluva Good Dips, CVS and Planet Oat.
Jadyn Xavier is a Gen Z social media star with an audience of nearly 1.5 million across TikTok and Instagram. The high school senior loves cheerleading, sharing beauty hauls and Amazon finds, and creating content with her mom, top influencer Brittany Xavier. Jadyn was recently named one of Glossy’s top performing influencers, ranking #4 in “the most beneficial people for brands to work with” according to the publication’s Influencer Index. Jadyn aspires to model and live in New York City, but in the meantime resides in Los Angeles.
Kapri Lyons is a rapidly growing lifestyle content creator based in Utah, who graduated from BYU in April 2024. Known for her authentic and engaging content, she has built a loyal audience with an engagement rate of over 10%. Kapri shares a diverse range of content, from day-in-the-life vlogs and morning routines to GRWMs for her brother’s football games, along with special moments with her family. While she enjoys sharing her own journey, Kapri also features her close-knit family, offering a balanced look into her personal life. With a relatable and down-to-earth approach, Kapri offers her followers a personal look into her world, establishing herself as a rising star in the lifestyle space.
Kylie Swanson is a digital creator whose style effortlessly blends Martha Stewart’s chic, elevated aesthetic with a modern nomadic spirit. Known for her refined approach to fashion, home decor, and lifestyle, Kylie has cultivated a following across Instagram and TikTok with her sophisticated yet accessible content.
Lauren Wambolt is a plus-size fashion and lifestyle content creator committed to creating an uplifting and inclusive community for her audience. Passionate about style, beauty, and self-confidence, she shares fashion inspiration, beauty tips, and motivational messages with an authentic and relatable touch. Through collaborations with top brands like Skims, Dove, Torrid, Dolce Vita, Anthropologie, and more, Lauren has established herself as a trusted and influential voice in the industry.
Lindsey Rowley is a beauty creator best known for her captivating makeup transformations, in-depth tutorials, and expert beauty tips. With a passion for artistry and self-expression and over 4M+ loyal followers across her platforms, she showcases a mix of bold glam, creative looks, and everyday wearable makeup. Through her engaging content on TikTok and Instagram, Lindsey shares techniques, product recommendations, and insider beauty hacks that empower her followers to experiment and elevate their makeup artistry skills.
Logan Durrance is a Southern dad, passionate baseball lover, and the proud father of three energetic boys. With his heart firmly rooted in his family and his love for the game, Logan has carved out a niche for himself by sharing his real, unfiltered life with the world. From coaching his boys' travel baseball league to documenting the hustle of family life alongside his wife, Emily, Logan's content resonates with parents, sports enthusiasts, and anyone looking for an authentic glimpse into a busy, down-to-earth family life.
Mary Ralph Bradley is the Co-Founder and Creative Director of Daily Drills. Born and raised in Austin, Texas, Bradley’s love for the beach is what originally drew her to California where she now resides. From a young age, she’s had an entrepreneurial energy and as she began growing her social media presence, her spirit and enthusiasm organically attracted a large and dedicated following.
Natalie Shine is the host of The Big Silly Trivia Game— a pop-culture centric, weekly live trivia show by the girls for the girls which garners thousands of players weekly. Hailing from the West Coast, she’s made her way East and now resides full time in New York to bring that bicoastal effervescence to all that she does. Natalie is passionate about vintage fashion, pop culture, television, and dance (with a special love for ballet).
Talitha Jane is a beauty, fashion, and lifestyle creator who doubles as a social media and content creation mentor. Known for celebrating individuality and embracing her full figure, Talitha is a passionate advocate for diverse beauty standards within the creator industry. She’s also transparent about her faith and lifestyle, inspiring her audience with her focus on modest fashion and her entrepreneurial spirit as the founder of The Classy Christian, an elevated Christian apparel brand. With her authenticity and relatability, Talitha has grown to 1M followers on TikTok in 2024, with her content consistently averages 400K views per post with an impressive 10% engagement rate across TikTok and Instagram. Her influence has led to collaborations with notable brands, including Neutrogena, Amazon, Bloom Nutrition, Audible, Sol de Janeiro, and Yitty, showcasing her versatility and strong audience connection.
Black History Month serves as a powerful reminder to reflect, recognize, and celebrate the immeasurable contributions, achievements, and cultural influence of the Black community. These efforts have continuously shaped history and driven progress. Take this month as an opportunity to support and uplift Black voices across all spaces and commit to taking action that extend far beyond February.
We asked our DBA creators what the month means to them and to share any advice for rising creators in the industry – check out their answers below!
Halle Sandberg teams up with Acta to launch an activewear collection, featuring everything from leggings to hoodies.
Golloria hosts a dinner with Paula's Choice to celebrate the Black content creator community and the launch of their new peptide products.
Olivia Tiedemann stopped by The Tonight Show Starring Jimmy Fallon to teach him how to make French toast “her way” and share the launch of her upcoming cookbook next year!
Halley and Jazz partnered with Victoria's Secret PINK to curate an edit of their fav pieces from heart bralettes and tank tops to fuzzy socks and slippers — just in time for Valentine’s Day!
DBA talent attended the 15 Percent Gala to celebrate the incredible work they are doing to grow and shift over $14 billion in revenue to Black-owned businesses — and to make the night more special, Jackie Aina even hosted a table with her brand FORVR MOOD!
Our talent headed out to Mexico City with Benefit Cosmetics to celebrate the launch of the new BADgal Bounce mascara — complete with everything from disco balls and feathers to hot air balloon rides!
Xandra Pohl just dropped her FIRST-EVER merch collection and it’s the comfiest sweat set we’ve ever seen — the perfect outfit for a travel day or lounging around the house!
Fresh off their campaign with Rare Beauty, DBA talent are now featured on a massive billboard over the Times Square Sephora!
Meredith Hayden (@WishboneKitchen) teams up with Raos to share some easy pizza recipes for the big game.
DBA talent attended the Super Bowl LIX in New Orleans — seeing all the action from kickoff to the final whistle!
DBA talent showed up and showed out this NYFW — serving iconic looks and attending exclusive shows and events, from YSL to Tory Burch!
Meredith Hayden (@WishboneKitchen) partners with Pringles to create the perfect game day snack with Adam Brody.
Salt Hank partners with Stella Artois to share his buffalo wing recipe that pairs perfectly with the drink during the big game.
What do you get when a DIY influencer dates an ex-frat-president tech mogul? Honestly we’re not really sure either, but we’re all about to find out together. Hosted by Lauren Riihimaki (LaurDIY) and boyfriend, Jeremy Lewis, Wild ’Til 9 is about relationships, spotting the red flags and giving the green lights, and the lifestyle in which this polar opposite couple found themselves. Things are about to get wild… but only until 9PM.
Join Khloé Kardashian each week for intimate conversations with the people who inspire her the most. Each episode dives deep into relatable and thought-provoking topics, offering a mix of humor, insight, and real-life stories. Whether it’s about navigating life’s challenges, celebrating triumphs, or finding humor in the everyday, this series delivers the kind of real talk that stays with you long after you’ve listened. New episodes drop every Wednesday on X and Thursdays wherever you get your podcasts.