Erica is a Gen-Z skincare beauty content creator based in North Carolina. Erica's love for beauty began nearly ten years ago when she first started experiencing acne. Understanding how discouraging acne can be, she began sharing her journey on social media to remind her followers that they aren't alone. Erica enjoys sharing skincare tips, her favorite skincare and makeup products, and life-changing hacks. Recently, she has been opening up about the more personal aspects of her life on her platforms, fostering a deeper connection with her audience. In addition to her beauty content, Erica shares glimpses of her typical day as a military spouse, fashion inspiration, and her health journey.

Gracie Norton is a Florida based digital entrepreneur and content creator passionate about holistic healing. After being diagnosed with PCOS post-college, she chose to manage her symptoms naturally through nutrition, exercise, and lifestyle changes, finding joy and well-being in the process. Gracie shares her journey and healthy, hormone-friendly recipes on social media, connecting with a supportive community of women facing similar challenges. She hosts the podcast "Wellness Her Way," produced by Dear Media, where she explores achieving true abundance in wellness and all aspects of life. Gracie encourages others to focus on how health feels rather than how it looks and emphasizes consulting with a physician before starting new eating plans.

Halle Sandberg, a dynamic Gen Z content creator based in Utah, started content creation in 2022 and quickly gained momentum, becoming known for her naturally long lashes. Since then, she has expanded her content to include fashion, beauty, skincare, and lifestyle topics. Her audience looks to her for product recommendations, and her recent merch drop sold out within minutes, showcasing her loyal following and ability to drive conversions. Halle's relatable content and personal glimpses into her daily life resonate deeply with her followers. She has collaborated with brands like Lululemon, L'Occitane, Shark Beauty, and many more, establishing herself as a trusted voice in the industry.

Kelly is a Gen Z lifestyle content creator who initially gained her popularity for short skits and comedic videos. She found her niche in DIY, cleaning videos and product restocks that had garnered millions of views and followers. She continues to grow about 100k per month on TikTok alone. She has cultivated a dedicated following across all platforms and has partnered with notable brands such as Starbucks, Too Faced, Mr. Clean, JBL, Swiffer, Lulu Lemon and more.

Samantha Schnur is a Miami-based recipe developer, creative, and the author behind The Naughty Fork. Known for her devilishly delicious dishes, Sam inspires her 2.5Million followers to recreate her mouthwatering recipes. She has established The Naughty Fork as an authority in the culinary space, with features in PEOPLE, Good Morning America, and Mashed, and was honored in Forbes' 30 Under 30 list in 2020. Since then, she has continued to expand her reach with numerous viral recipes and will be publishing her debut cookbook with Clarkson Potter in 2025.

Samantha, known as the queen of Amazon finds, has built a loyal following that deeply trusts her product recommendations and reviews. She has expertly navigated various verticals—fitness, fashion, beauty, health, and wellness—showcasing her versatility and ability to partner with any brand in any category. Samantha's unique approach and proven track record of converting her audience into buyers make her an invaluable collaborator. Her long-term goal is to launch a product collaboration with a brand, leveraging her influence and strong connection with her audience to ensure success.

Sophie Saldana is a Food Comedy creator who lives in Los Angeles. Sophie loves to push the envelope with her car cooking and mukbangs. She loves experimenting with ingredients and techniques to craft unique dishes that inspire her followers get creative in their own kitchens. Sophie’s audience truly can’t get enough, and it’s showcased through most of her Reels and TikTok’s hitting 1M+ views. Sophie has successfully partnered with Bloom, Olipop, Febreze, Official Pure Protein, Get Graza, Taco Bell and Burger King.