Allison Wong is a Los Angeles-based digital creator known for her engaging lifestyle content. With a distinctive voice across the food, beauty, and lifestyles spaces, Allison has carved out a niche through her versatility and authenticity. She first captured the attention of her audience with her now-iconic snack plates and continues to grow her community by sharing thoughtful glimpses into her daily routines and personal experiences. Allison’s content resonates for its relatability, warmth, and effortless aesthetic-offering a refreshing and genuine perspective in the digital space.

Anastasia Souris is a Los Angeles–based content creator known for her effortless take on luxury, blending high-low fashion, travel, and lifestyle. Her aesthetic centers on timeless style, quality essentials, and a curated capsule wardrobe, offering a refined yet approachable perspective. With a strong focus on intentional living, Anastasia shares styling tips, travel guides, and lifestyle content that reflects her minimalist, neutral-toned aesthetic.

Ava is a 22-year-old Ghanaian-American content creator based in New York City, known for her styling, beauty and lifestyle videos that seamlessly blend her vibrant personality with a touch of humor. Ava began her journey on social media in 2019 at the age of 16, since then, she has cultivated a substantial following of over 3 million across platforms.

Averi Camille is a Los Angeles-based fashion creator on a mission to make the plus-size space louder, cooler, and unapologetically fun. Originally from South Louisiana, Averi found her voice by sharing outfits that make her feel the most like herself – and quickly built a powerful community of women who saw themselves in her story.

Bailee is a dynamic 27-year-old creator shaking up the digital space with her bold personality and standout content. Originally from Kentucky, she moved to New York City to study TV and film—only to find her true calling in front of the camera. Now a full-time creator, Bailee has built a loyal following through her high-energy beauty, lifestyle, dance, and comedy content. Her sharp wit, infectious charm, and trend-forward style make her one to watch as she continues to carve out a unique space in the creator world.

Lumi is a three-year-old New York-based pet influencer best known for his fluffy white coat, joyful personality, and attention-grabbing adventures through the city and beyond. With a signature, attention-grabbing style which includes riding the subway in a backpack and even skiing alongside his owner Jackie, Lumi has carved out a distinct space in the growing pet content niche. Lumi’s content blends humor, heart, and a dash of urban chaos, resonating with audiences who love pets, city life, and feel-good storytelling.

Charlotte is a top-performing content creator and fashion editor based between Los Angeles and New York City. She first discovered her passion for styling and sharing looks while at Syracuse University. After starting her career as a buyer at Bergdorf Goodman, she pivoted to focus on the creative side of the industry—building a loyal, style-conscious audience through relatable, trend-forward content.

International speaker, trainer, and author Dr. Michelle Henry is a board-certified dermatologist and dermatologic surgeon. Dr. Henry is the CEO and founder of Skin & Aesthetic Surgery of Manhattan and The Henry Research Group. She is also a Clinical Instructor of Dermatology at Weill Cornell Medical College. She practices general dermatology, Mohs micrographic surgery, and cosmetic surgery. She is a nationally recognized media expert and official On-Air Contributor for the Today Show. Dr. Henry completed her dermatology residency at Mount Sinai Hospital in New York City, where she served as Chief Resident. Following residency, she completed a fellowship in cutaneous oncology, Mohs micrographic, and reconstructive surgery at Harvard Medical School. She specializes in high-risk skin cancer treatments, cosmetic surgery, hair loss, skin rejuvenation, and skin of color.

Jake Mourkas, known online as Jake's Junk, is an Arizona based realtor and flipper best known for his ability to reimagine seemingly old and forgotten items into something beautiful. He has built an engaged community online who come to Jake for everything from renovation inspiration, masterclasses in reupholstering couches, learning how to maximize your budget, and much more. Jake's goal is to encourage his audience to see the potential in every product, project, or home all while being financially responsible.

Jordyn Lenae is a 17-year-old content creator who shares her love for fashion, beauty, and everyday teen life. Known for her fun personality and relatable posts, she’s built a strong and supportive following of 1.3 million across her platforms. Jordyn’s audience also loves the dynamic between her and her mom Jeanice, and many have coined them today’s “Lorelai and Rory Gilmore.” Her Motivational Monday YouTube series aims to inspire teens and give them the confidence to be themselves and find a safe space in Jordyn.

Lucy McFadin is a 24-year-old multi-hyphenate creative based in Brooklyn, NY. Originally from Newport Beach, she moved to NYC to attend NYU and has since built a full-time career as a content creator, model, DJ, and personal stylist. From styling clients to creating digital content, Lucy brings a fresh, fashion-forward perspective to everything she touches—making her a standout voice in New York’s creative scene.

Lilliana Vazquez is a top-converting fashion and lifestyle creator whose influence is as undeniable as her style. Known for her highly trusted product recommendations and an editorial eye her audience doesn't just scroll — they shop. Her community turns to her for casual-chic, everyday wearable fashion, beauty, and lifestyle finds.

Pia Shah is a fashion and beauty creator known for her effortlessly chic style and thoughtful approach to self-expression. She’s best known for her curated fashion inspiration, beauty recommendations, and personal reflections, creating a space where style meets substance. Whether she's sharing her latest wardrobe staples, beauty must-haves, or insights on confidence and creativity, Pia's content is both relatable and aspirational. With a keen eye for aesthetics and a passion for storytelling, she continues to inspire her audience to embrace their individuality and cultivate a life that feels as good as it looks.

Stef is a New York City–based lifestyle and fashion content creator with over eight years of experience in the luxury fashion industry, most recently with Versace and Apparis. Stef’s curated, polished style has attracted a dedicated and growing online community, leading to high conversion and consistent recognition on ShopMy’s ICON status list.

Tanya Marie is a powerhouse boy mom of two under three, devoted wife, seasoned Corporate Marketing veteran, and the heart of her family. Known as the ultimate connector, Tanya is always the one getting the girls together—whether it's rallying the crew at a Dallas Mavericks game, organizing unforgettable road trips for local Dallas Mommy Creators, or leading heartfelt give-back events for moms in need. A true Jane of all trades, Tanya brings a unique blend of strategic insight and creative vision to everything she touches. She's delivered impactful content creation and creative direction for top-tier brands across Parenting, Lifestyle, Beauty, and Auto sectors—all while nurturing a deeply engaged community of over 2.8 million working professionals and parents.