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Receive monthly announcements, company updates and unique influencer campaign opportunities for your brand.
It’s hard to believe… but we are already approaching the end of 2024!
Before you pop the champagne and set off the fireworks, take a moment to evaluate your social media presence with a self-audit. Reflecting on your social performance through reviewing your analytics and engagement can help you get off to a successful start in the new year.
By conducting a social media audit, you can see what drove the highest engagement and what could use some improvement/adjustments. The world of social media is constantly evolving, which means it’s essential to move along with it and always reevaluate your content strategy, especially as one year ends and a new one begins.
For example, DBA talent Lex Nicoleta made strategic changes based on her metrics. By posting more on Instagram with in-feed content and stories, her average story views increased from 2K a frame to 13K within 4 months!
To understand the type of content you should be focusing on 2025, you should be reviewing your metrics (engagement rates, reach, impressions, follower growth, etc.), evaluating your top performing content to see if there are any common threads that can help guide your content strategy, and setting measurable goals for 2025 with all those insights.
Here’s to a successful new year!
Team DBA
Arnell Armon, twin sister to Alissa Ashley, is a beauty content creator who initially began her journey on YouTube. After establishing a loyal community on the platform, she successfully expanded her presence on Instagram and TikTok. Following the birth of her son Noah, Arnell shifted her focus toward lifestyle and mom-related content, attracting collaborations with brands like Shea Moisture, Liquid IV, Audible, Chevrolet, Pampers, Tree Hut, and more. She seamlessly taps into various verticals and is eager to broaden her partnerships, working with brands she has yet to collaborate with.
Ayan Broomfield is a talented tennis and pickleball player who has made a name for herself both on and off the court. Born in Toronto, Ontario, Ayan began playing tennis at a young age and quickly developed a passion for the sport. Broomfield's rise in the tennis world was marked by her success at the junior level, where she gained attention for her competitive spirit and skill. She transitioned into professional tennis, steadily climbing the rankings as she gained experience on the ITF Women’s Circuit and the WTA Tour, winning the NCAA Championship in Doubles at UCLA in 2019. Off the court, Broomfield is an advocate for diversity in sports and an inspiration to young athletes, particularly from underrepresented communities. She founded the Ayan Broomfield Foundation to make tennis more accessible to low-income families and children by offering clinics and mentorship programs.
Briana Farnsworth is a volleyball coach and content creator based in Miami, Florida, known for her engaging presence on social media, particularly on TikTok. With a deep love for the sport, Briana has dedicated herself to helping athletes improve their volleyball skills while making learning fun and accessible for players at all levels. Briana shares a mix of volleyball-related content, from skill tutorials and drills to behind-the-scenes glimpses of her coaching process. Her infectious enthusiasm and approachable style have earned her a large following, as she is known for breaking down complex techniques into easy-to-understand tips. Her content goes beyond just volleyball, often featuring beauty tips, game day make up tutorials and daily fit checks, which resonate with both athletes and beauty lovers of all ages.
Cara Rose DiPietro is a New York City based Actor, content creator, storyteller and TEDx speaker, known for her vibrant energy, creativity, and passion for empowering others. Since graduating from Elon University in 2021, Cara has been working consistently in both theatre and television, as well as numerous brand collaborations and social partnerships. Cara is also known for her powerful advocacy work surrounding the importance mental health within the performing arts.
Catherine Abreu is a Latina beauty and lifestyle creator based in New York City, celebrated for her relatable approach to fashion, beauty, and wellness. Fluent in English and Spanish, she connects with her audience daily, sharing inspiration and practical tips. A true fragrance enthusiast, Catherine has a growing collection of perfumes that reflects her passion for self-expression. Her creativity and genuine voice have led to partnerships with brands like Estee Lauder, Elemis, ILIA, and L’Oreal making her a standout presence in the beauty and lifestyle world.
Fatou Fall is a digital creator and fashion-forward mom of two, celebrated for redefining modest fashion with her refined style and warm personality. Based in Washington, D.C., Fatou has quickly become a prominent voice in the modest fashion space, inspiring a growing community of over 400k+ followers across platforms. Her approachable take on fashion and practical beauty makes her a trusted source for style inspiration and must-have beauty recommendations. Fatou draws inspiration for her content through her Senegalese heritage, and life as a mom to two young children.
Kaila Kake is a beauty, fashion, and lifestyle content creator who first built her community on YouTube and successfully expanded her presence to Instagram and TikTok. Known for her polished vlogs and trusted product recommendations and reviews, Kaila has collaborated with notable brands like The Inkey List, Aveda, Boohoo, Moroccan Oil, Lulus, and more. Recently named to the 2025 Sephora Squad, she’s eager to gain even more exposure and forge new connections with leading brands.
Kia Matthews began her content creation journey during her pregnancy with her daughter, Nia, offering an authentic and heartfelt perspective on the joys and challenges of motherhood. From relatable moments of mom life to celebrating milestones big and small, Kia quickly established herself as a trusted voice for parents navigating similar journeys. Beyond motherhood, she has expanded her content to highlight the many dimensions of her life, sharing her personal growth and passions. Kia’s authenticity and relatability have led to collaborations with major brands such as Walmart, Huggies, Microsoft, and Amazon, further solidifying her influence and connection with her community.
Cake artist and Netflix star, Robert Lucas aka @TheSweetImpact is known for his creative pop culture inspired cakes. From Spongebob to Stitch, he has made a cake for just about every pop culture icon imaginable.
His talent, passion, and creativity has garnered him over 1 billion views across both his long-form and short-form content on YouTube, showcasing his ability to keep a loyal and engaged audience base. He is definitely making a sweet impact in the food creator space.
Talk about a power move!
DBA talent, Kate Bartlett, Tayshia Adams, and Marianna Hewitt attended the Council of Fashion Designers of America (CFDA) event.
Kate Bartlett has successfully concluded a long-term partnership with American Express, focusing on the promotion of their Gold Card, the launch of the Gold Bag, and the introduction of the Luar/Amex collaboration.
Hannah Cortez recently partnered with Amazon Beauty to celebrate their launch on social! She did a giveaway on both platforms for one lucky winner to wear the Macrobiotic Kit from Dr Barbara Sturm.
Macy Blackwell teamed up with Pink Lily to launch a Holiday collection full of fun pajamas and cozy sweaters.
Glamzilla makes Sephora history as the first person to have a display in store without owning a beauty brand.
April Lockhart got the opportunity to sit down with the iconic Dolly Parton and Kendra Scott to chat about their latest collection.
DBA talent got to celebrate the release of the highly-anticipated Wicked movie at the premiere in LA.
Welcome to Pretty Basic, a weekly podcast hosted by multi-hyphenate creators and best friends, Alisha Marie and Remi Cruz. From TMI conversations about dating to big sister chats on how to feel more confident to the dark reality of influencing; each week you’ll be left wanting more “content, baby, content.” New episodes every Wednesday!
Join Caroline Baudino, of Instagram’s ‘Shop with Caroline’, as she fearlessly tackles life’s challenges on her new podcast, COMING IN HOT. In a world filled with mom, wife, daughter, and the list goes on responsibilities, Caroline inspires women to reclaim the vibrant, unstoppable version of themselves. Turning the unmentionable into an engaging conversation and making self-discovery and empowerment a stylish journey, get ready to rediscover your best self with Caroline. Get Up. Get Dressed. Let’s Do This! #ShopWithCaroline #BringHerBack