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Feast Your Eyes on
Holiday Food Content.

The holidays bring a season full of indulgence, relaxation, and feasting – lots of feasting. For food creators and influencers, this upcoming month presents a golden opportunity to savor the spotlight. 

Whether they’re offering their followers creative twists on traditional dishes or showcasing delicious recipes that audiences can recreate to impress at their next holiday party, food creators play a large role during the holidays by becoming guides through the festive culinary landscape. 

Curated recipes, tips, and visually appealing content like @WishboneKitchen’s Lazy Thanksgiving Hacks and @KaleJunkie’s Pomegranate Holiday Cubes not only inspire but also create a sense of connection and community. Their expertise and engaging storytelling showcase delicious creations and serve as a source of comfort for those navigating the difficult terrain of holiday party hosting and menu planning. 

Even if you’re not going to attempt something like @CJ.Eats_’s Crispy Pork Belly, you can’t deny the power of relatable food creators and their integral role in resonating with audiences and boosting engagement online around the holidays. 

Team DBA 

You asked, we answered.

Curious about how influencers skyrocket to fame or the inner workings of the creator economy? In this new segment of our newsletter, we're answering all the commonly asked questions you may have about the dynamic world of influencers and the creator economy. Whether you're an aspiring content creator, a curious enthusiast, or a brand looking to tap into influencer marketing, we've got you covered.

How do I increase engagement on my social media posts?

Engage with your audience by asking questions, running polls, and responding to comments. Create shareable, visually appealing content, and use relevant hashtags and keywords to expand your reach. Consistency is key—regularly post high-quality content.

What's the best platform to focus on for growing a following?

It depends on your target audience. Research where your audience spends time and tailor your strategy accordingly. Instagram, TikTok, and YouTube are popular for visuals and videos, while LinkedIn, X, and Threads cater to different professional networks.

How frequently should I post to increase my following?

Consistency matters more than frequency. Find a posting schedule that works for you and stick to it. Monitor your analytics to understand when your audience is most active and tailor your posting times accordingly.

How can I collaborate with others to grow my following?

Collaborate with influencers or creators in your niche for cross-promotion. Host joint live sessions, create content together, or participate in each other's events. This exposes both audiences to new content and can help grow your following.

What role does content quality play in growing a following?

Content quality is crucial. Ensure your content is valuable, engaging, and relevant to your audience. Use high-resolution images or videos, provide useful information, and maintain a consistent brand voice to keep followers interested and coming back for more. What are some “problems” within your niche that you can help solve for your followers?

New Signs
Darcy McQueeny

Darcy McQueeny is a 22-year-old content creator known for her trustworthy product recommendations/unboxings, honest reviews, “story times”, and beyond. Since becoming a TikTok phenomenon during the coveted 2021 “Bama Rush Tok” era, Darcy has established herself as a go-to source for all things fashion and beauty, amassing over 2 million followers across Instagram and TikTok. She is a top converter through her Amazon Storefront, driving over 3 million link clicks in 2023. The Virginia based creator has partnered with brands such as Ulta, Amazon, Lululemon, Laneige and First Aid Beauty, and has been featured in media outlets such as E! News, Vice, PopSugar and more.

Emily Uribe

Emily, a luminary in Hollywood, has graced the red carpets with undeniable presence, captivating audiences with her charismatic interviews featuring Timothy Chalamet, Andrew Garfield, and Margo Robbie. Emerging as a notable figure in the digital realm since her meteoric rise in 2019. Beyond the glitz and glamour, Emily dedicates time to curate her own NBC show. Her audience looks to Emily for fun catchy interviews and celebrity bits. Emily has elevated her interviewing prowess to events such as the Golden Globes, Emmys, and Oscars. Looking ahead, 2024 promises an exciting year where you will see Emily at the 2024 Olympics as well as on our Silver Screens in her upcoming NBC Show, “Unfamous.”

Erin Jones

Erin, a self-taught interior designer, has achieved remarkable success in just three years, with features on Good Morning America, amassing over 1.1 million followers across platforms, and even seeing a high demand from major streaming networks. With a remarkable 9% conversion rate, Erin's authentic yet polished tutorials, facilitated by her custom project management systems, have earned her the trust of her audience and driven sales both online and offline. She's just beginning, and industry leaders in the home space are already paying close attention.

Kristen Hollingshaus

Kristen Hollingshaus, the epitome of quiet luxury, is a distinguished Gen Z content creator hailing from San Francisco. Renowned for her serene and minimalist content, Kristen has solidified her position as the go-to authority in the realm of calming aesthetics. A true girl’s girl, Kristen captivates her audience with inventive Diet Coke recipes and Sunday Scaries Vlogs. Her content spans a diverse spectrum of lifestyle topics, ranging from talk-to-camera segments to hair and makeup tutorials, gym vlogs, and home decorating tips. Kristen has collaborated with industry leaders in the lifestyle space, leaving her mark on brands such as Amazon, Best Buy, and Stanley. Join Kristen on her journey as she continues to redefine the landscape of Gen Z influence.

Liv Judd

Liv Judd is a Toronto-based content creator known for her enticing fashion and beauty focused content. To date, she has worked with the likes of La Mer, Amazon, Caudalie, and David Yurman to name a few. She is a familiar face on television programs across Canada and has been a featured style and beauty expert on TV networks such as CBC, CityTV, CTV, E! Canada, and Global, including regular appearances on national morning and daytime talk shows, celebrity and news programs such as Entertainment Tonight Canada, Breakfast TV, Your Morning, Cityline, eTalk, Marilyn Denis Show, Morning Live, The Morning Show, The Goods and The Shopping Channel.

Olivia Tiedemann

Olivia Tiedemann is a private chef and food content creator based in New York City and the Hamptons. Olivia has exploded on to the culinary scene, in just 12 weeks she has gained over 2M+ followers. What sets Olivia apart is not just her Michelin star level dishes, but her signature dry sense of humor that effortlessly draws in a legion of devoted fans. Her signature personality plus her style of showing both the food and the process of her cooking has given her content a unique edge.

Vivian V

Vivian V, a Seattle-based content creator, has cultivated a captivating online presence by sharing her personal experiences and insights while navigating her 20s. Her platform’s serves as a vibrant space where she dives into a diverse array of topics, ranging from fashion and mental health to wellness, beauty, and everything in between. Through her authentic and relatable content, Vivian has created a community of like-minded individuals, fostering a sense of connection and inspiration among her audience.

The Season of Giving

Beyond Thanksgiving, November is also the host of another important holiday event: Giving Tuesday.

The lesser-known counterpart of Thanksgiving, Giving Tuesday is a global generosity movement that emphasizes the other important aspect of the holiday season: the giving part. The globally observed day serves as a reminder that amidst the rush for deals and festivities, there exists an opportunity to give back, not just materially but through kindness, time, and support. Giving Tuesday highlights the power of people and organizations to transform their communities and the world.

In the spirit of giving back, DBA partnered with Downtown Women's Center, a non-profit on a mission to end homelessness for women in greater Los Angeles through housing, wellness, employment, and advocacy. Together, the team assembled 100 personal wellness kits to support the cause.

Thank you to Living Proof, Conair, and Scunci for providing essential toiletries and hair care products, and to our DBA team for coming together to make a positive impact.

See more from our giving back project here and visit Downtown Women's Center to see how you can help.

Talent News
Brand Partnerships & Launches

Jackie Aina and Lisa Joy both had big wins at the Black Girl Digital Awards. Jackie took home the legacy award along with top honors in the skincare and makeup categories and Lisa was awarded best beauty and makeup brand partnership.

Katherine Schwarzenegger launched her second capsule collection with Cleobella. The holiday drop features mommy and me dress styles, pajamas, and kitchen essentials for all your holiday baking activities – plus the perfect, ultra-chic weekender bag.

Oneika Raymond’s "About the Journey" podcast, Season 3 with Marriott Bonvoy earned Silver in the 2023 Signal Awards! It was recognized in the Branded Shows & Advertising Lifestyle category. It also won Best Travel podcast at the Black Podcasting Awards.

Mary Skinner released her first podcast merch line and sold out within the first hour! The creator and host of the "Prologues" podcast released the cozy “Hibernation” and “I Do Have Time” crewnecks inspired by all things winter and relaxation.

Jamie Beck hosted a launch event at WYETH in Culver City, where she signed copies of her new book, "The Flowers of Provence," and sold her collab nail kit with Tenoverten and her shoe collab with Margaux. Le Domaine provided champagne and facial cream samples for the event as well.

Big Little Feelings launched a Holiday edit with Hanna Andersson and picked out some of their favorite clothing and pajamas for the little ones. The duo also shared 5 easy tips for making this year’s family photos go smoothly with the help of Hanna Andersson pajamas!

Camila Coelho attended the opening of Swarovski’s new flagship store and the launch of the exclusive Swarovski x SKIMS collection, promoting the stunning collaboration alongside star-studded guests.

Erin O'Brien co-hosted a dinner party with LALO Spirits at her home in Los Angeles. She invited her closest friends and family and had all the essentials for a great party, from delicious food by an incredible chef, beautiful decor, and of course lots of Tequila!

Amber Fillerup launched her second collaboration with Etsy this month! The Dae Hair founder teamed up with Etsy seller Pompon Design to create a small run of handmade, upcycled ornaments.

Mikayla Nogueira and KVD Beauty partnered together to host four of Mikayla's followers to shoot an incredible marketing campaign in New York City. The F* The Rules campaign gave followers a chance to win an all-expenses paid trip to NYC to meet and model alongside Mikayla.

Paige Lindgren was tapped to lead FP Movement's LA Run Club this winter. Her first run in November was a Festive 5k that celebrated Girl's Inc., with all net proceeds from this donation-based run going to the non-profit.

Marianna Hewitt spoke at the Inc. 5000 Conference in San Antonio, on behalf of Capital One. She shared wellness tips, digital marketing insights, and lessons she's learned as an entrepreneur during the "Recharge and Reconnect: Spa Sessions and Wellness Tips for Entrepreneurs".

In the Press
Dani Dazey - Top 40 Under 40 Southern California Designers
View on LA Times
Inside Brittany Xavier's Decadent Dior Baby Shower
View on CR Fashion Book
Capture the flavors of fall with this spaghetti squash masala recipe
View on TODAY
A Mentorship That Was Meant to Be
View on Vanity Fair
No7 Future Renew w/ Tayshia by Tayshia Adams
View on TalkShopLive
A woman asked her Gen Z daughter about '90s staples, like AOL, LimeWire, and answering machines, and she didn't know any of it.
View on Insider

The Digital Brand Architects User-Generated Content Division was launched in 2023 to meet the rising demand for diverse content and genuine product representation. User-generated content offers brands a unique opportunity to drive awareness, increase trust, and build positive sentiment, making it an essential component of their marketing strategy. While brands have historically been successful utilizing traditional social media marketing tactics, today’s consumers are looking for more diverse content and genuine product representation, making UGC the next evolution within the creator economy.

Get to know a few of our UGC creators:
Anya Bazzell

A Medical Doctor, Anya created Surgery And The City as an outlet to share her vibrant fashion inspo, health and wellness tips, love for city lifestyle, and her journey as a physician. With the perfect blend of encouragement for future docs and her seamless transitions from scrubs to stilettos, Anya proves that fashion, too, is a science worth dissecting! Anya is now living out her dreams in NYC where she will complete her residency training, provide home decor inspo in her new brownstone apartment, and strut up and down 5th Avenue in the brightest colors and boldest prints! In several months, Anya will return to Atlanta to practice medicine. There, she will share home decor on an even broader scale in her new townhome. Doctor. Fashion Guru. City Lover. With Anya’s background and interests combined, she truly offers the full gamut of content creation through authentic experience.

Kena Chock

Kena is a 23 year old lifestyle and travel content creator currently based out of Orange County, California! She was born and raised on the island of Maui in Hawai'i and loves being outdoors, traveling to new places, and trying/learning new things! Kena loves capturing beauty and spreading a positive light in all of her content.

Lauren Renee

Lauren Renee is a content creator and micro-influencer based in Oakland, California. She's built a deep understanding of social media and how content creation works over the last 4 years. Lauren has been trusted by national brands like Playtex, Oreo, and Fabletics to create User Generated Content for their socials and advertising initiatives. Her main goal when creating content is to construct a relatable and fun experience, while also integrating your brand voice.

Theresa Dacio

Theresa Dacio is a Southern California-based lifestyle content creator. Having grown up all around the world and experiencing multicultural living and traveling, she seeks to create and inspire meaningful connections. She is also a model and speech-language pathologist, bringing these skills into her content creation, seeking to capture, communicate, and create beautiful moments around her. She has created aesthetic UGC content for brands across different verticals including Gorjana, FabFitFun, Bio Ionic, Supergoop, Revival, Good American, Monos and more.

Industry News
Why the Creator Economy, AI and Privacy Regulations Will Have a Big Year
View on AdAge
Millions work as content creators. In official records, they barely exist.
View on Washington Post
YouTube creators will soon have to disclose use of gen AI in videos or risk suspension
View on AP News
The creator economy is a $250 billion industry and it's here to stay
View on Business Insider
Influencer Pay Equity - 5 Key Points for Brands to Consider From New Industry Guide
View on AdAge
TikTok sunsets its $1 billion creator fund, marking a new era for the creator economy
View on Insider
LTK Expands Influencer Marketing Platform with LTK Marketplace, Transforming How Creators Pitch Brands
View on LTK
7 main takeaways on influencer marketing from AWNY 2023
View on Marketing Brew
Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend
View on Digiday
Dear Media Shows & Highlights

Welcome to Wellness Her Way, where we explore what it means to achieve true abundance in wellness and all aspects of our lives. Whether you’re seeking physical growth, emotional balance, or simply a more fulfilling life, this podcast will guide you towards a true state of well being.

Welcome to Pretty Basic, a weekly podcast hosted by multi-hyphenate creators and best friends, Alisha Marie and Remi Cruz. From TMI conversations about dating to big sister chats on how to feel more confident to the dark reality of influencing; each week you'll be left wanting more "content, baby, content." New episodes every Wednesday!

Intended to inspire and entertain, best friends Jaci Marie & Chelsey Jade talk candidly about health, business, relationships, life, etc. You can expect the girls to be joined by occasional guests, reading friends' & fans' stories, & offering unsolicited but heartfelt advice.