2 0 2 1 Y E A R I N R E V I E W
Over a decade ago, when DBA was founded, the term “influencer” did not exist. There were only content creators, whose voices spoke loudly and resonated deeply, far beyond their corners of the internet. Today, digital entrepreneurs are as integral a component to our shifting society as connection itself.
Looking back at 2021, it’s safe to say our society is shifting quite quickly with the rise of new apps, talent, and even the way we shop. These past 12 months have fueled our talent’s creativity and ingenuity in ways we’ve never seen before – all while ushering in a new era of “genuinfluence” on and offline.
High-level, DBA secured 12,000+ marketing campaigns. 62 of our clients reached over 1+ million followers across social. 42 talent product lines and brand collaborations launched. 30+ clients were nominated for esteemed awards. Simply put, there’s so much worth celebrating and the possibilities are endless for 2022!
Scroll below or visit us @therealdba to take a glance at what else we’ve achieved. Until January, have a safe and happy holiday season!
Raina Penchansky
Co-Founder, Chief Executive Officer
INFOGRAPHIC
This year, our Talent’s creativity and ingenuity reached greater heights — helping to usher in a new era of “genuinfluence” across industries both on and offline.
Click here to view the full infographic.
TALENT WITH 1 MILLION+ SOCIAL MEDIA FOLLOWERS
Across platforms, this impressive group of talent have proven their ability to capture and engage massive audiences with their content, candor and creativity.
Aimee Song, Amanda Diaz, Amelie Zilber, Amber Fillerup Clark
Ashley Tisdale, Blanca Garcia, Brittany Xavier, Big Little Feelings
Caitlin Covington, Camila Coelho, Cara Loren, Chloe Mitchell
Chriselle Lim, Christine Andrew, Deanna Dunn, Donal Skehan
Dr. Jess Andrade, EarthyAndy, Ella Mendelsohn, Gabriela Bandy
Glamzilla, Half Baked Harvest, Haylie Duff, Honeysuckle
Ilana Muhlstein, Jamie Milne, Jeremy Scheck, Jesse Sullivan
Jessica Woo, Josh Elkin, Julia Berolzheimer, Justine Snacks
Manny MUA, Marianna Hewitt, Mikayla Nogueira, Monroe Capri
Natalie Mariduena, Nazanin Kavari, Negin Mirsalehi, Olivia Ponton
Paola Alberdi, Patrick Starrr, Rachel Parcell, Riley Hubatka
Robert Lucas, Salt Hank, Seth Obrien, Skinnytaste
Sterling Monett, Suede Brooks, Tayshia Adams, Team2Moms
Terrell and Jarius, The Home Edit, The Skinny Confidential, TwoTrends
Vi Luong, Violet Cooks, Whitney Port, WithLoveLeena
Yasmin Maya, Zahra
NEWLY SIGNED DBA TALENT
DBA is immensely proud to have added nearly four dozen new dynamic and diverse talent to our growing roster of clients.
Achieng Agutu, Ana Wolfermann, April Kae
Big Little Feelings, Brianna Springs, Catie Li
Christine Yi, Dai Time, Deanna Dunn
Dr. Jess Andrade, Ella Mendelsohn, Ella Rose McFadin
Emily Fedner, Emma MacDonald, Ester Dobrik
Glamzilla, Hawa Hassan, Ilana Muhlstein
Jasmine Crockett, Jamie Milne, Jeremy Scheck
Jesse Sullivan, Jordan Andino, Josh Elkin
Justine Snacks, Kate Bartlett, Kaye Bassey
Kelsey DiPrima, Liz Moody, Maggie MacDonald
Mikayla Nogueira, Nicolette Durazzo, Nzinga Young
Olivia Ponton, Paige Lorenze, Payton Sartain
Pia Baroncini, Rachel Rigler, Robert Lucas
Salt Hank, Tenicka Boyd, Thee Moody Foody
Vi Luong, Violet Cooks, Wanda Mulzac
White Hair Wisdom
INFLUENCER ACTIVISM CAMPAIGNS
Using their influence to do more good, the following talent have either participated in or led widespread activism campaigns spanning a myriad of topics including COVID-19 vaccinations, LGBTQ+ Small Business advocacy, Mental Health awareness and more.
Amelie Zilber — Interview with Press Secretary, Jen Psaki
Amelie Zilber & Zahra — “Don’t & Me” Facebook Live Show
Aysha Harun — California Department of Health/Vaccination Education
Blair Imani — “Smarter in Seconds” Series; #ItsOkToNot Campaign
Blanca Garcia — EXO Cosmetics and Breast Cancer Awareness Advocacy
Deepica Mutyala — Phenomonal and Live Tinted Collaboration
Emily Fedner — AAPI Small Business Advocacy
Food Heaven — Multiple Sclerosis Awareness Advocacy
Gabi Fresh — CDC/Vaccination Education
Jazzmyne Robbins — “Mentally I’m Here” Series
Jeremy Sheck — Interview with Chief Medical Advisor, Dr. Fauci
Jessica Woo — TikTok #WeAreAPI Campaign
Jordan Andino — Filipino American History Month Campaign
Kier Gaines — “Three Things” Therapist Series; Responsible Drinking Campaign
Liz Moody — Interview with Chief Medical Advisor, Dr. Fauci
Manny MUA — Interviews with President, Joe Biden; Chief Medical Advisor, Dr. Fauci
Nicolette Mason — NARS Pride Campaign Consultant
Patrick Starrr — LGBTQ+ Small Business Advocacy
Team2Moms — Interviews with former President, Barrack Obama; Chief Medical Advisor, Dr. Fauci
The Home Edit — Interviews with former President, Barrack Obama; Press Secretary, Jen Psaki; Chief Medical Advisor, Dr. Fauci
Yasmin Maya — Daughter of an Immigrant and Birdy Lashes Collaboration
TALENT WITH PRODUCT LINES/BRAND COLLABORATIONS
DBA talent transcend digital, launching innovative product lines and brand collaborations that global audiences crave.
From Left to Right:
Liz Moody, Gabi Fresh (Fashion To Figure), Caitlin Covington (Pink Lilly)
Kellie Brown (Amazon The Drop), Patrick Starrr (Fashion To Figure), ShutTheKaleUp (Cocokind)
Rachel Parcell (Blue Sky), Tayshia Adams (Amaryllis), Yasmin Maya (Birdy Lashes)
From Left to Right:
Venita Aspen (CROSBY by Mollie Burch), Courtney Quinn (Rent The Runway), Carissa Stanton (Oat Haus)
Jasmine Crockett (Joy Meets Home), The Tennille Life (Amazon The Drop), HuntForStyles (VICI)
Girl With Curves (QVC), Gaby Dalkin (Williams Sonoma), Blanca Garcia (EXO Cosmetics)
TALENT DRIVEN-MARKETING CAMPAIGNS
2020’s total included over 9,000 campaigns, which makes for a 33.3% increase during 2021.
From Left to Right:
Christine Andrew (Old Navy), Robert Lucas (Gym Shark), Zahra (Dell)
Jessi Malay (Reebok), The Home Edit (Barbie), Sruthi Jayadevan (Daniel Wellington)
Chriselle Lim (Dior), Joey Zauzig (Amazon), Palak Patel (Ritual)
TALENT-PUBLISHED BOOKS
DBA talent transcend digital, writing and releasing their own books as well — proving their expertise over a wide variety of topics.
From Left to Right:
Blair Imani — Read This to Get Smarter: About Race, Class, Gender, Disability & More
Lauryn Evarts Bosstick —The Skinny Confidential’s Get the F*ck Out of the Sun: Routines, Products, Tips, and Insider Secrets from 100+ of the World’s Best Skincare Gurus
Donal Skehan — Everyday Cook: Vibrant Recipes, Simple Methods, Delicious Dishes
The Home Edit — The Home Edit Workbook: Prompts, Activities, and Gold Stars to Help You Contain the Chaos
EarthyAndy — Plant Over Processed: 75 Simple & Delicious Plant-Based Recipes for Nourishing Your Body and Eating From the Earth
Carly Riordan — Business Minded: A Guide to Setting Up Your Mind, Body and Business for Success
Probably This — Probably This Housewarming: A Guide to Creating a Home You Adore
Skinnytaste — Air Fryer Dinners: 75 Healthy Recipes for Easy Weeknight Meals
DEAR MEDIA PODCASTS
In 2021, 6 DBA talent launched podcasts through Dear Media, the first network that focuses primarily on strong women’s voices.
From Left to Right:
Wendy Lopez & Jessica Jones (Food Heaven), Hunter McGrady (Model Citizen), Terrell & Jarius (Let’s Go There)
Gaby Dalkin (What’s Gaby Cooking), Marianna Hewitt (Life with Marianna), Lauryn Evarts Bosstick (Get The F*ck Out of The Sun)
Patrick Starrr (Say Yas to The Guest), Renae Bluitt (She Did That.), Dr. Jackie Walters (Dr. Jackie’s Point of V)
From Left to Right:
Sydel Curry Lee (Because Life), Lexi, Shannon & Tiffany Wood (6&9), Chriselle Lim (Being Bümo)
Dr. Will Cole (The Art of Being Well), Whitney Port (With Whit), Jackie Schimmel (The B*tch Bible)
Dr. Aliza Pressman (Raising Good Humans), Elizabeth Kott & Stephanie Simbari (That’s So Retrograde), Anish Ramakrishna (Currently Cringing)
TALENT AWARDS/NOMINATIONS
DBA clients are truly among the best in the industry, achieving numerous accolades for their remarkable talent and skillsets.
Aimee Song — American Influencer Awards “Designer Influencer of the Year” Nominee
Big Little Feelings — Fortune “Creator25” List
Caitlin Covington — American Influencer Awards “Fashion Blogger/Vlogger of the Year”
Camila Coelho — Allure Best in Beauty Awards x Elaluz Winner; American Influencer Awards “Fashion Influencer of the Year” Nominee
Chriselle Lim — YouTube Streamy Awards “Fashion & Style” Nominee
Courtney Quinn — American Influencer Awards “Creative Fashionista of the Year” Nominee
Cynthia Andrew — American Influencer Awards “Lifestyle Blogging Influencer of the Year” Nominee
Deepica — Allure Best in Beauty Awards x Live Tinted Winner
Gabi Fresh — American Influencer Awards “Creative Fashionista of the Year” Nominee
Jessica Woo — TikTok “API Trailblazer List”; TikTok “The Discover List”
Lauryn Evarts Bosstick — American Influencer Awards “Lifestyle Influencer of the Year” Nominee
Manny MUA — AdWeek “Creator of the Year”; American Influencer Awards “Product Review Influencer of the Year”; Fortune “Creator25” List
Marianna Hewitt & Lauren Gores Ireland — Allure Best in Beauty x Summer Fridays Winner
Mikayla Nogueira — American Influencer Awards “Makeup Influencer of the Year” Nominee; TikTok “The Discover List”
Patrick Starrr — Allure Best in Beauty Awards x One/Size Winner; American Influencer Awards “Influencer Beauty Brand of the Year” Nominee
Rachel Parcell — American Influencer Awards “Lifestyle Blogging Influencer of the Year” Nominee
Robert Lucas — TikTok “The Discover List”
Team2Moms — TikTok “The Discover List”; YouTube Streamy Awards “Kids & Family” Nominee
The Home Edit — Daytime Emmy Awards Nominee for Outstanding Instructional and How-To Program
TALENT TV EPISODES/SERIES/PILOTS
In 2021, a host of DBA talent appeared on “the big screen” — whether through surprise guest appearances or as thought-leaders for their own shows.
From Left to Right:
Donal Skehan (Baketopia), Jessica Woo (Top Chef Family Style), Jordin Andino (Junior Chef Showdown),
Jesse Sullivan (Nuclear Family Documentary), Amelie Zilber & Zahra (Don’t @ Me Facebook Live Show), Marni Senofonte (The Hype),
Manny MUA (Coming Out Snapchat Original), Kier Gaines (OWN “Honoring Our Kings”), Robert Lucas (Baker’s Dozen)