2021 Year In Review

 

2 0 2 1  Y E A R  I N  R E V I E W

 

Over a decade ago, when DBA was founded, the term “influencer” did not exist. There were only content creators, whose voices spoke loudly and resonated deeply, far beyond their corners of the internet. Today, digital entrepreneurs are as integral a component to our shifting society as connection itself.

Looking back at 2021, it’s safe to say our society is shifting quite quickly with the rise of new apps, talent, and even the way we shop. These past 12 months have fueled our talent’s creativity and ingenuity in ways we’ve never seen before – all while ushering in a new era of “genuinfluence” on and offline.

High-level, DBA secured 12,000+ marketing campaigns. 62 of our clients reached over 1+ million followers across social. 42 talent product lines and brand collaborations launched. 30+ clients were nominated for esteemed awards. Simply put, there’s so much worth celebrating and the possibilities are endless for 2022!

Scroll below or visit us @therealdba to take a glance at what else we’ve achieved. Until January, have a safe and happy holiday season!

 

Raina Penchansky
Co-Founder, Chief Executive Officer

INFOGRAPHIC

This year, our Talent’s creativity and ingenuity reached greater heights — helping to usher in a new era of “genuinfluence” across industries both on and offline.

Click here to view the full infographic.

TALENT WITH 1 MILLION+ SOCIAL MEDIA FOLLOWERS

Across platforms, this impressive group of talent have proven their ability to capture and engage massive audiences with their content, candor and creativity.

Aimee Song, Amanda Diaz, Amelie Zilber, Amber Fillerup Clark

Ashley Tisdale, Blanca Garcia, Brittany Xavier, Big Little Feelings

Caitlin Covington, Camila Coelho, Cara Loren, Chloe Mitchell

Chriselle Lim, Christine Andrew, Deanna Dunn, Donal Skehan

Dr. Jess Andrade, EarthyAndy, Ella Mendelsohn, Gabriela Bandy

Glamzilla, Half Baked Harvest, Haylie Duff, Honeysuckle

Ilana Muhlstein, Jamie Milne, Jeremy Scheck, Jesse Sullivan

Jessica Woo, Josh Elkin, Julia Berolzheimer, Justine Snacks

Manny MUA, Marianna Hewitt, Mikayla Nogueira, Monroe Capri 

Natalie Mariduena, Nazanin Kavari, Negin Mirsalehi, Olivia Ponton

Paola Alberdi, Patrick Starrr, Rachel Parcell, Riley Hubatka

Robert Lucas, Salt Hank, Seth Obrien, Skinnytaste

Sterling Monett, Suede Brooks, Tayshia Adams, Team2Moms

Terrell and Jarius, The Home Edit, The Skinny Confidential, TwoTrends

Vi Luong, Violet Cooks, Whitney Port, WithLoveLeena

Yasmin Maya, Zahra

NEWLY SIGNED DBA TALENT

DBA is immensely proud to have added nearly four dozen new dynamic and diverse talent to our growing roster of clients.

Achieng Agutu, Ana Wolfermann, April Kae

Big Little Feelings, Brianna Springs, Catie Li

Christine Yi, Dai Time, Deanna Dunn

Dr. Jess Andrade, Ella Mendelsohn, Ella Rose McFadin

Emily Fedner, Emma MacDonald, Ester Dobrik

Glamzilla, Hawa Hassan, Ilana Muhlstein

Jasmine Crockett, Jamie Milne, Jeremy Scheck

Jesse Sullivan, Jordan Andino, Josh Elkin

Justine Snacks, Kate Bartlett, Kaye Bassey

Kelsey DiPrima, Liz Moody, Maggie MacDonald

Mikayla Nogueira, Nicolette Durazzo, Nzinga Young

Olivia Ponton, Paige Lorenze, Payton Sartain

Pia Baroncini, Rachel Rigler, Robert Lucas

Salt Hank, Tenicka Boyd, Thee Moody Foody

Vi Luong, Violet Cooks, Wanda Mulzac

White Hair Wisdom

INFLUENCER ACTIVISM CAMPAIGNS

Using their influence to do more good, the following talent have either participated in or led widespread activism campaigns spanning a myriad of topics including COVID-19 vaccinations, LGBTQ+ Small Business advocacy, Mental Health awareness and more.

Amelie Zilber — Interview with Press Secretary, Jen Psaki

Amelie Zilber & Zahra — “Don’t & Me” Facebook Live Show

Aysha Harun — California Department of Health/Vaccination Education

Blair Imani — “Smarter in Seconds” Series; #ItsOkToNot Campaign

Blanca Garcia — EXO Cosmetics and Breast Cancer Awareness Advocacy

Deepica Mutyala — Phenomonal and Live Tinted Collaboration

Emily Fedner — AAPI Small Business Advocacy

Food Heaven — Multiple Sclerosis Awareness Advocacy

Gabi Fresh — CDC/Vaccination Education

Jazzmyne Robbins — “Mentally I’m Here” Series

Jeremy Sheck — Interview with Chief Medical Advisor, Dr. Fauci

Jessica Woo — TikTok #WeAreAPI Campaign

Jordan Andino — Filipino American History Month Campaign

Kier Gaines — “Three Things” Therapist Series; Responsible Drinking Campaign

Liz Moody — Interview with Chief Medical Advisor, Dr. Fauci

Manny MUA — Interviews with President, Joe Biden; Chief Medical Advisor, Dr. Fauci

Nicolette Mason — NARS Pride Campaign Consultant

Patrick Starrr — LGBTQ+ Small Business Advocacy

Team2Moms — Interviews with former President, Barrack Obama; Chief Medical Advisor, Dr. Fauci

The Home Edit — Interviews with former President, Barrack Obama; Press Secretary, Jen Psaki; Chief Medical Advisor, Dr. Fauci

Yasmin Maya — Daughter of an Immigrant and Birdy Lashes Collaboration

TALENT WITH PRODUCT LINES/BRAND COLLABORATIONS

DBA talent transcend digital, launching innovative product lines and brand collaborations that global audiences crave.

From Left to Right:

Liz Moody, Gabi Fresh (Fashion To Figure), Caitlin Covington (Pink Lilly)

Kellie Brown (Amazon The Drop), Patrick Starrr (Fashion To Figure), ShutTheKaleUp (Cocokind)

Rachel Parcell (Blue Sky), Tayshia Adams (Amaryllis), Yasmin Maya (Birdy Lashes) 

From Left to Right:

Venita Aspen (CROSBY by Mollie Burch), Courtney Quinn (Rent The Runway), Carissa Stanton (Oat Haus)

Jasmine Crockett (Joy Meets Home), The Tennille Life (Amazon The Drop), HuntForStyles (VICI)

Girl With Curves (QVC), Gaby Dalkin (Williams Sonoma), Blanca Garcia (EXO Cosmetics)

TALENT DRIVEN-MARKETING CAMPAIGNS

2020’s total included over 9,000 campaigns, which makes for a 33.3% increase during 2021.

From Left to Right:

Christine Andrew (Old Navy), Robert Lucas (Gym Shark), Zahra (Dell)

Jessi Malay (Reebok), The Home Edit (Barbie), Sruthi Jayadevan (Daniel Wellington)

Chriselle Lim (Dior), Joey Zauzig (Amazon), Palak Patel (Ritual) 

TALENT-PUBLISHED BOOKS

DBA talent transcend digital, writing and releasing their own books as well — proving their expertise over a wide variety of topics.

From Left to Right:

Blair Imani — Read This to Get Smarter: About Race, Class, Gender, Disability & More

Lauryn Evarts Bosstick —The Skinny Confidential’s Get the F*ck Out of the Sun: Routines, Products, Tips, and Insider Secrets from 100+ of the World’s Best Skincare Gurus

Donal Skehan — Everyday Cook: Vibrant Recipes, Simple Methods, Delicious Dishes

The Home Edit  — The Home Edit Workbook: Prompts, Activities, and Gold Stars to Help You Contain the Chaos

EarthyAndy — Plant Over Processed: 75 Simple & Delicious Plant-Based Recipes for Nourishing Your Body and Eating From the Earth

Carly Riordan — Business Minded: A Guide to Setting Up Your Mind, Body and Business for Success

Probably This — Probably This Housewarming: A Guide to Creating a Home You Adore

Skinnytaste — Air Fryer Dinners: 75 Healthy Recipes for Easy Weeknight Meals

DEAR MEDIA PODCASTS

In 2021, 6 DBA talent launched podcasts through Dear Media, the first network that focuses primarily on strong women’s voices.

From Left to Right:

Wendy Lopez & Jessica Jones (Food Heaven), Hunter McGrady (Model Citizen), Terrell & Jarius (Let’s Go There)

Gaby Dalkin (What’s Gaby Cooking), Marianna Hewitt (Life with Marianna), Lauryn Evarts Bosstick (Get The F*ck Out of The Sun)

Patrick Starrr (Say Yas to The Guest), Renae Bluitt (She Did That.), Dr. Jackie Walters (Dr. Jackie’s Point of V) 

From Left to Right:

Sydel Curry Lee (Because Life), Lexi, Shannon & Tiffany Wood (6&9), Chriselle Lim (Being Bümo)

Dr. Will Cole (The Art of Being Well), Whitney Port (With Whit), Jackie Schimmel (The B*tch Bible)

Dr. Aliza Pressman (Raising Good Humans), Elizabeth Kott & Stephanie Simbari (That’s So Retrograde), Anish Ramakrishna (Currently Cringing)

TALENT AWARDS/NOMINATIONS

DBA clients are truly among the best in the industry, achieving numerous accolades for their remarkable talent and skillsets.

Aimee Song — American Influencer Awards “Designer Influencer of the Year” Nominee

Big Little Feelings — Fortune “Creator25” List

Caitlin Covington — American Influencer Awards “Fashion Blogger/Vlogger of the Year”

Camila Coelho — Allure Best in Beauty Awards x Elaluz Winner; American Influencer Awards “Fashion Influencer of the Year” Nominee

Chriselle Lim — YouTube Streamy Awards “Fashion & Style” Nominee

Courtney Quinn — American Influencer Awards “Creative Fashionista of the Year” Nominee

Cynthia Andrew — American Influencer Awards “Lifestyle Blogging Influencer of the Year” Nominee

Deepica — Allure Best in Beauty Awards x Live Tinted Winner

Gabi Fresh — American Influencer Awards “Creative Fashionista of the Year” Nominee

Jessica Woo — TikTok “API Trailblazer List”; TikTok “The Discover List”

Lauryn Evarts Bosstick — American Influencer Awards “Lifestyle Influencer of the Year” Nominee

Manny MUA — AdWeek “Creator of the Year”; American Influencer Awards “Product Review Influencer of the Year”; Fortune “Creator25” List

Marianna Hewitt & Lauren Gores Ireland — Allure Best in Beauty x Summer Fridays Winner

Mikayla Nogueira — American Influencer Awards “Makeup Influencer of the Year” Nominee; TikTok “The Discover List”

Patrick Starrr — Allure Best in Beauty Awards x One/Size Winner; American Influencer Awards “Influencer Beauty Brand of the Year” Nominee

Rachel Parcell — American Influencer Awards “Lifestyle Blogging Influencer of the Year” Nominee

Robert Lucas — TikTok “The Discover List”

Team2Moms — TikTok “The Discover List”; YouTube Streamy Awards “Kids & Family” Nominee

The Home Edit — Daytime Emmy Awards Nominee for Outstanding Instructional and How-To Program

TALENT TV EPISODES/SERIES/PILOTS

In 2021, a host of DBA talent appeared on “the big screen” — whether through surprise guest appearances or as thought-leaders for their own shows.

From Left to Right:

Donal Skehan (Baketopia), Jessica Woo (Top Chef Family Style), Jordin Andino (Junior Chef Showdown),

Jesse Sullivan (Nuclear Family Documentary), Amelie Zilber & Zahra (Don’t @ Me Facebook Live Show), Marni Senofonte (The Hype),

Manny MUA (Coming Out Snapchat Original), Kier Gaines (OWN “Honoring Our Kings”), Robert Lucas (Baker’s Dozen) 

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