April 2022

Introducing "Who's On Content?!" Produced By DBA

The rise of podcasting is undeniable. According to Forbes, an estimated 100M people listened to a podcast each month in 2020, and that figure is expected to grow by an estimated 25M by December. As industry leaders, Digital Brand Architects has always lent its voice to explore and dissect the influential, behavior-altering power of content. But as of this month, we’re turning the page to engage in a whole new way with “Who’s On Content?!” — our own original podcast.

Hosted by SVP of Special Projects, EJ James, we’re sharing the mic with today’s power players including: social platform leaders, executives from top brands, media journalists and influencers, each who help shape our global society with the content they produce. DBA’s April newsletter focuses on this phenomenon as a whole. Read ahead for the latest accomplishments of our clients, each who are driving industry trends across platforms with audiences worldwide taking notice.

 

Nya-Gabriella Parchment

Vice President, Brand Partnerships & Marketing

DBA's First Original Podcast

The news is officially out: DBA just launched its first original podcast — Who’s On Content?! Hosted by SVP of Special Projects EJ James, we’re here to discuss the insanely addictive and behavior-altering power of today’s content with help from the powers and players influencing it. New episodes drop every Friday on Apple Podcasts, Amazon Music and Spotify, with the first featuring none other than the Queen of TikTok, Mikayla Noguiera!

What's The Deal? Produced By Digital Brand Architects

In recent years, creative burnout has been a popular topic of discussion with influencers and content creators weighing in on how they’ve managed to “reclaim their spark.” In the fourth session of DBA’s social series “What’s The Deal?” industry vets Nicolette Mason and Aysha Harun detailed all the ways they stay atop of their game. They also shared tips on what to do next when facing a lull in ideating new projects, across multiple platforms. Click here to watch the full recap!

Top 20 Instagram Following

As of April 18, the following influencers rank in DBA’s top 20 for their ability to reach and maintaining impressively high follower counts in the multi-millions on Instagram.

Ashley Tisdale
(14.5M)
Camila Coelho
(9.7M)
Negin Mirsalehi
(7M)
Aimee Song
(6.4M)
The Home Edit
(6.1M)
Half Baked Harvest
(4.3M)
Patrick Starrr
(4.3M)
Manny Mua
(4M)
Natalie Mariduena
(3.8M)
Olivia Ponton
(3.6M)
Big Little Feelings
(2.5M)
Riley Hubatka
(2.3M)
Mikayla Noguiera
(2M)
Skinnytaste
(1.9M)
Tayshia Adams
(1.8M)
Amber Interiors
(1.8M)
Brittany Xavier
(1.7M)
Chriselle Lim
(1.5M)
Suede Brooks
(1.5M)
Whitney Port
(1.5M)

DBA 2022
Mentorship Program

Digital Brand Architects is excited to introduce its 2022 Mentorship Program cohorts! Created in 2021, the program provides knowledge and tangible skill sets to Black micro-influencers in order to assist them in growing their online businesses to propel their digital careers — all while helping to amplify their unique voices.

Congratulations to the following talent: Brenna Austin, Aissatou Balde, Folahan Amudipe, Breanna Brock, Armiel Chandler, Adesijibomi Owoseni, Janne & Niqui Bishop, Joy Ofodu, Marisa Moore, The Kris Life, Zuleyma Benitez, Abiola Bishop and Pierrah Hilaire.

To learn more, click here. If you’re interested in supporting these emerging Black content creators, please contact EJ James, SVP of Special Projects, at EJ@thedigitalbrandarchitects.com.

Featured LGBTQ+ Talent

DBA talent celebrate Pride yearlong through their constant promotion of self-affirmation, dignity, equality as well as increased visibility of those who identify as members of the LGBTQ+ community. Click here to view our full roster of LGPTQ+ talent.

Brand Partnerships & Launches

Olivia Ponton x
NudeStix & NudeStix Skin

Olivia Ponton announced she has joined clean beauty brands NudeStix and NudeStix Skin as an investor. Alongside the news, she also released a new custom Nudies Bloom shade named “Sweet Cheeks,” which is available exclusively online and at Ulta Beauty.

Probably This Housewarming:
A Guide to Creating a Home You Adore

In Beau Ciolino and Matt Armato’s new book, “Probably This Housewarming: A Guide to Creating a Home You Adore” readers are taught how to live their best, fullest, most beautiful life. A non-nonsense introduction to homemaking written by and for millennials, it’s all about embracing your true self in your home design, guiding readers to create spaces that reflect their personality and fit their individual needs.

Britney Vest x Theraface

Britney Vest of Fitty Britttty was announced as one of the faces who will help roll out Therabody’s newest launch: Theraface. As an avid fan of the brand, she’s excited to join talent such as Karlie Kloss, Maria Sherapova and many other incredible names in the fitness community to bring awareness to facial health.

Mikayla Noguiera x Glow Recipe

On March 22, Mikayla Nogueira launched a curated kit with Glow Recipe in continuation of her long-standing partnership with the skin care giant. Between collaborating on every element of the product and celebrating the launch in person during two Sephora meet-and-greets, both parties were blown away with its massive success.

Riley Hubatka x Olive & June

In partnership with Olive & June, Riley Hubatka launched her first product collab: six press-on nail designs inspired by the creator’s “mani moods.”

Aysha Harun x Sephora Collection

Aysha Harun announced the continuation of her year-long partnership with Sephora Collection. As a former 2021 ambassador, she’s excited to continue shedding light on her favorite SC beauty essentials with an audience spanning nearly 1M fans.

DBA Talent x Amazon Fashion

In celebration of prom, Ella Mendelsohn and Xavier Martin partnered with Amazon Fashion to showcase on TikTok how easy and fun it is to source creative looks online. With a CTA of using the Amazon Lens to shop each creator’s outfits, the program garnered over 450k likes and 12.7M+ views.

Elena Taber x
Coastal State of Mind

Elena Taber recently launched her first merch collection: Coastal State of Mind. Each piece is made with organic, sustainable materials in small batches, offering the best of quality and design. Since the drop, two items have sold out with remaining quantities dwindling fast!

DBA Events: Talent Book Tours

Half Baked Harvest x Every Day

Tieghan Gerard’s “Half Baked Harvest: Every Day” book tour continues in Los Angeles and Costa Mesa, CA with signings at both locations. Click here for more info.

Carly Riordan x Business Minded

Carly Riordan has continued on with her book tour on the East Coast and recently partnered with Lake Pajamas on hosting a special book signing!

Industry News

Tenicka Boyd x ESSENCE

Tenicka Boyd sat down with ESSENCE to share her opinion on the best fashion accounts to follow on TikTok.

DBA Talent x Modeliste

Brigette Pheloung and Payton Sartain were featured in the April 2022 issue of Modeliste magazine as top creatives to watch! While Bridgette discussed her favorite trends and the challenges she faces as a creator, Payton shed light on her journey and where she finds daily inspiration.

Caila Quinn x Shop TODAY

Ready to hear about all of the latest beauty trends on TikTok and social? From at-home hair roller blowouts to makeup highlighter that pops on camera, Caila Quinn Burrello chatted about it all on during her segment with Shop TODAY!

Mikayla Noguiera x Glossy

Mikayla Noguira was dubbed “the most powerful influencer in beauty” by Glossy, which shared a feature article in which some of the TikTok star’s favorite brands contributed analytics showcasing her incredible impact.

Probably This x New York Times

Matt and Beau of Probably This were tapped by the New York Times to share their expert advice on styling outdoor spaces for spring.

Jenna Rennert x Coveteur

As the former beauty editor at Vogue, Jenna Rennert is often tapped to share product recommendations. Speaking with Covetuer, she offered up a list of her current favorites — from high-end splurges to the more affordable, everyday essentials.

Rachel Rigler x Glossy

Rachel Rigler was highlighted by Glossy as one of the main creators responsible for helping MAC’s latest mascara go viral on TikTok.

Half Baked Harvest x
New York Times & USA Today

Tieghan Gerard’s third cookbook, “Half Baked Harvest: Every Day” debuted as #1 on the New York Times best-seller list — as well as #1 on the USA Today best-seller list. To date, the book is one of only six cookbooks to snag the top spot in the nearly 30-year history of USA Today’s roundup.

Dear Media:
New Shows & Highlights

Who's On Content?!
Produced By DBA

The first episode of Who’s On Content?! features the “Queen of TikTok,” Mikayla Noguiera. Listen as host and DBA SVP of Special Projects, EJ James, asks the question on everyone’s mind: What’s the key to amassing a community of over 11M followers in just two years?

Not Skinny But Not Fat
x Kim Kardashian

Amanda Hirsch interviews THE Kim Kardashian live, in person, spilling all the details you’ve been waiting for.

It Sure Is A Beautiful Day
x Scarlett Johansson

“It Sure is a Beautiful Day” when Catt is in conversation with an indisputable powerhouse like Scarlett Johansson! In an recent episode, Scarlett gives listeners the skinny on her brand-new clean beauty company: The Outset.

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