It goes without saying that Gen-Z talent is on the rise. This unique and equally talented group has proven their ability to shift industries with their massive influence, especially through fan-favorite TikTok. According to Tubefilter and its report on a recent consumer survey, 49% of the app’s users have purchased a product after seeing said item promoted and/or reviewed by another TikToker. With this, the mostly Gen-Z TikTok audience is considered to be “the most dedicated group of buyers from social media.”
At DBA, we are excited to represent a diverse array of Gen Z influencers, each who bring their unique backgrounds, interests, skills and expertise to the forefront of an ever-evolving digital landscape. Keep reading for more information, including updates and highlights, about a few of our clients.
Below, find updates on a select number of DBA talent. To view our full roster of Gen Z clients, please click here.
Cuban makeup artist and beauty influencer Amanda Diaz shares her passion for fashion, makeup, travel and more on her self-titled YouTube channel. After relocating to Miami from her hometown of Havana, Cuba and learning English via YouTube, she found herself naturally drawn to the online social community. Since then, she’s effortlessly amassed a large audience of 3.7M dedicated followers across her channels.
After Chloe Mitchell’s 2020 spring break trip was canceled, this savvy Michigan-based talent took advantage of her down time by recording her home improvement and DIY projects on TikTok, which quickly went viral. After she posted a TikTok of her giving her She-shed a major facelift, her audience quickly grew to more than 3M followers who are addicted to her series. Her hobby has evolved into a full-fledged passion for all things home improvement and DIY: remodeling her family’s bathroom floor, refurbishing the mirrors in her home, implementing an accent wall, or creating an outdoor fire pit area with comfortable seating.
Drew Scott, the stylized eye behind the Lone Fox and Drew Scott YouTube channels, showcases various home-related topics such as room tours, organizational tips and cost-friendly DIY products alongside detailing his own personal experiences and life lessons to his combined audience of over 1.5M+ worldwide.
Elena Taber is a lifestyle and travel content creator from California and based in New York. Elena is eco-conscious and passionate about sustainable living. She is an advocate for finding your passion and living a happy and wholesome life. She’s an avid traveller and isn’t afraid to travel on her own to experience all that the world has to offer as well as help others around the world in times of need. She’s known for her work with the UN as well as helping aid in the Syrian Refugee crisis, and is always on the look out for ways to get involved in world issues.
Jeremy is a student at Cornell University double majoring in Spanish and Italian with significant coursework in classes such as nutrition, food science and culinary science. He has years of experience as a home cook, working at a local bakery, and teaching cooking classes. After starting a TikTok account in March 2020 while quarantined in his childhood home, Jeremy’s presence grew over 1.5M followers in the first six months.
Known as Queen Keke to her fans, Keara rose to fame when she started the original TikTok trend the “Savage Challenge.” Igniting this trend quickly led to a loyal following of over 2M on the platform, along with recognition from record labels who constantly want her to choreograph for their artists. When she’s not dancing on TikTok, she’s super passionate about giving back to her community, teaching hip-hop to kids and encouraging black women to empower each other, be confident and love their bodies.
Monroe is a 17-year-old, TikTok-native talent with over 2.2M followers across all of her social platforms. She got her start on TikTok by posting videos of her playing basketball and has since expanded into more beauty, fashion and lifestyle shares. She is an incredibly grounded and down to earth individual whose energetic and positive energy shines through in all of her content.
17-year-old Seth Obrien is an LGBTQ+ beauty influencer who uses his platform to show that makeup is for everyone. Seth started on TikTok in early 2019 and quickly went viral for his beauty tutorials and comedy videos. He now has over 4.4M followers across platforms. Seth’s goal is to create a community where boys feel welcome and comfortable to express their true selves. He is proud to be out and happy that he has created a space for others to feel comfortable in their own skin and share their stories.
Sofie is a 17-year-old TikTok personality who charmed the world with her dance moves, POVs and overall girl-next door energy. After checking both dancing and winning competitions off her list, Sofie decided to bring out her comedic side through her skits and list-type videos that consistently average 1M views. Aside from making her followers laugh and showing the world her insane flexibility, other passions include fashion, beauty, gaming and music.
20-year-old Sterling Monett has already set herself apart from the crowd with her creative and high quality videos. With a positive energy and upbeat personality, Sterling shares her fashion/style expertise on her TikTok, IG and now YouTube channel. She covers all things from thrifting, styling, DIY and home renovation to her adventures snowboarding with her boyfriend, and her favorite inspirational hair accessories and beauty looks. Her audience of over 1.3M followers is addicted to whatever this cool California girl posts, especially her own original music.
Based in Los Angeles, CA, Fabrizio Villalpando is a Mexican American self-taught home cook, who prides himself on being an advocate for “comfy cooking,” living leisurely and mental health. Known for his soothing ASMR-style videos, Fabrizio’s main goal is to slice away at the intimidating reputation of the kitchen, and show fellow home cooks worldwide, regardless of skill level, how simple it can be to enjoy both casual and fine dining at home.
Top 10 TikTok Following
As of June 3, the following influencers have all maintained impressively high follower counts on TikTok.
Recent Partnerships & Launches
x Anastasia Beverly Hills
Amanda partnered with beauty giant Anastasia Beverly Hills to help launch the brand’s “Off To Costa Rica” face palette, sharing two looks on Instagram and garnering 50k+ likes.
Chloe was featured in Forbes as the first collegiate athlete to monetize her name and likeness due to new NAIA rules. This inspired her to create her own company called Playbooked. Set to launch Summer 2021, PlayBooked is a trusted one-stop platform for collegiate athletes to field offers to post promoted social content and/or send personalized messages to fans and be compensated for it.
Recently, Vogue featured and interviewed Mikayla sharing more about how the 22-year-old makeup artist has quickly become one of TikTok’s favorite beauty influencers. Detailed within the story includes her creative process, holy-grail beauty items and more about her most viral video to date.
True Colors: Celebrating Pride Beyond The Rainbow
DBA’s first thought-leadership seminar session in partnership with Gaybors Agency and Revry brought together executives Todd Murray and Paul Kontonis, clients Yummertime and model/actor/public speaker Rosalynne Montoya plus Sr. Marketing Manager Brianna Arps to discuss how brands can extend their support for the LGBTQ+ community beyond Pride. Watch the full conversation here.
More Than A Hashtag
Join us on June 24 at 1pm-2pm EST for Black Lives Matter: More Than A Hashtag, a timely conversation aimed at diving deeper into “influencer activism” culture plus further unpacking the events that unfolded over this past year.Featured panelists: Julee Wilson (Cosmopolitan), Kier Gaines (Licensed Therapist & Influencer), Ernest James (Founder & CEO, NOIRE MGMT.), Nya-Gabriella Peets (DBA Director, Brand Partnerships).
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Your Live Guide is the premier destination for discovering must-see, live social programming brought to you by DBA talent and partners.
New Shows & Highlights
with Lexi, Shannon and Tiffany
From Lexi, Shannon and Tiffany: “Welcome to our show! Family dinner is at 6, and pre-drinks are at 9. We’re serving dinner, drinks, and stories we probably shouldn’t share. In this multi-generational mother, daughter podcast, nothing is off the table. Lexi, Shannon, and Tiffany are unfiltered, uncensored, and undone! You’re invited!”
with Madi Murphy
Hi! I’m Madi Murphy. I’ve searched my whole life to find my passion. Little did I know, I had been practicing my true talent every minute of every day: complaining. Every week will explore new sh*t to hate and finding ways to laugh (or cry) about it.
with Jena Kingsley
A hilarious take on the things we do all day every day that we are not even paying attention to with host Jena Kingsley.
with Sydel Curry-Lee
Though Sydel Curry-Lee became known in the digital space for entrepreneurship, athleticism and tastemaking in the beauty community, her mission online has always been to surface the topic of mental health to the forefront of conversation. Having struggled with her own mental health for several years, Sydel x BECAUSE LIFE aims to de-stigmatize the discussion around mental health and offer first hand advice on how we can all discuss the subject better as well as things we can do to improve our mental health.
with Jason Tartick
Join Jason Tartick as breaks into the vault of secrets behind all things money and careers. Jason explores the taboo curiosities and money questions we have been told never to discuss! He dives into all the trading secrets that we want to know and need to know to properly navigate the financial world as consumers, employees and investors.
Not Skinny But Not Fat
& Taste of Taylor
Amanda Hirsch (Not Skinny But Not Fat Podcast) and Taylor Strecker (Taste of Taylor Podcast) fell in love with podcasting, and now they are meeting IRL for the first time! And guess what? You can tune in to their first date on June 10 at 9pm EST.
You’re Gonna Love Me is a podcast that opens the eyes, the ears and the hearts of anyone who has judged or been judged. Katie Maloney talks to plenty of familiar faces, including those who have thrown some shade, spent time in the shade or just enjoy the shade. None of us are perfect; we’re all just human and this merch reminds us to spend a little less time judging and more time loving.