Happy Holidays from Team DBA

2020 Year In Review

 

2020 was a challenging year for all, but looking back, it was also a monumental year for many DBA clients. As the world “went digital,” we saw their talent and unparalleled creativity rise through the conflict of a global pandemic, social unrest and cultural turmoil — bringing audiences and brands alike together on one accord.

 

These past 12 months gave us a lot to celebrate: Digitally native talent transcending into traditional brands with products, books, TV and significant commercial and ambassador campaigns. The industry’s youngest stars showing us the value of TikTok, pushing the proverbial needle further than ever before with unheard-of engagement rates (45%) and becoming brands themselves. Food and lifestyle talent, whose engagement rates and page views doubled, inspiring us through their unique style of educational storytelling.

 

The proof is in the numbers. Heading into the new year, the influencer industry is strong, resilient, powerful and expected to hit over 9 billion thanks to the growth of holiday sales figures. DBA will end this year with over 9,000 talent-led campaigns and two recently launched sister brands, Small Business Big Influence and Your Live Guide, in support of the community — work we are immensely proud to have achieved.

 

Reesa Lake

Partner and Executive Vice President

 

 

 

 

 

Infographic

This year, we saw our talent’s unparalleled creativity rise through the conflict of a global pandemic — bringing audiences and brands alike together on one accord.

Click here to view the full infographic.

TALENT WITH 1 MILLION+ SINGLE-PLATFORM FOLLOWERS

Aimee Song, Alex French, Amanda Diaz

Amelie Zilber, Ansley Minor, Ashley Tisdale

Barefoot Blonde, Brittany Xaiver, Caitlin Covington

Camila Coelho, Cara Loren, Chantelle Piage-Mulligan

Chloe Mitchell, Chriselle Lim, EarthyAndy

Eliza Minor, Ellie Zeiler, EvetteXO

Gabriela Bandy, Glitter and Lazers, Half Baked Harvest

Heather Rae Young, Hello Fashion, The Home Edit

Julia Berolzheimer, Keara Wilson, Laura Lee

Lisette Bagley, Manny MUA, Marianna Hewitt

Matilda Djerf, Meghan King, Militza Yovanka

Monroe Capri, Nailea Devora, Natalie Mariduena

Nazanin Kavari, Negin Mirsalehi, Paola Alberdi

Patrick Starrr, Rach Parcell, Riley Hubatka

Seth Obrien , Skinnytaste, The Skinny Confidential

Sondjra Deluxe, Sterling Monett, Suede Brooks

Tayshia Adams, Yasmin Maya, Whitney Port

With Love Leena, Zahra Hashimee

NEWLY SIGNED DBA TALENT

Alex French, Alex Garza, Amelie Zilber

Ansley Minor, Ashley Brooke, Blair Imani

Chelsea Olivia, Chloe Mitchell, Coco Bassey

Eliza Minor, Ellie Zeiler, Gabriela Bandy

Glitter and Lazers, Hayley Hubbard, Heather Rae Young

Keara Wilson, Keir Gaines, Kellie Brown

Kristina Zias, Militza Yovanka, Monroe Capri

Natalie Mariduena, QiQi Hill, Raeann Langas

Ruby Lyn, Sandra Morgan Living, Sruthi Jayadevan

Stirandstyle, Tayshia Adams, Terrell and Jarius

The Tennille Life, TwoTrends, Venita Aspen

Whitney Rife Becker, Zahra Hashimee

TALENT WITH PRODUCT LINES/BRAND COLLABORATIONS

Aimee Song, Amber Lewis, Camila Coelho 

Chantelle Paige-Mulligan, Color Me Courtney, Cupcakes and Cashmere 

Earthy Andy, Half Baked Harvest, The Home Edit 

Fitty Britttty, Gabi Fresh, Hunter McGrady 

Jamie Beck, Julia Berolzheimer, New Darlings 

Olivia Rink, Patrick Starrr, Rach Parcell 

Rachael’s Good Eats, The Salty Blonde, Shahd Batal 

Shutthekaleup, The Skinny Confidential, Yasmin Maya 

What’s Gaby Cooking

 

TALENT DRIVEN - MARKETING CAMPAIGNS

Nicolette Mason, Color Me Courtney, Keiko Lynn

Zahra Hashimee, Manny Gutierrez, Caila Quinn

Courtney Kerr, Kellie Brown, With Love Leena

TALENT - PUBLISHED BOOKS

Honeysuckle — The Honeysuckle Cookbook: 100 Healthy, Feel-Good Recipes to Live Deliciously

Skinnytaste — Skinnytaste Meal Prep: Healthy Make-Ahead Meals and Freezer Recipes to Simplify Your Life: A Cookbook

Gaby Dalkin — What’s Gaby Cooking: Eat What You Want: 125 Recipes for Real Life

The Home Edit  — The Home Edit Life: The No-Guilt Guide to Owning What You Want and Organizing Everything

Katherine Schwarzenegger — The Gift of Forgiveness: Inspiring Stories from Those Who Have Overcome the Unforgivable

Half Baked Harvest — Half Baked Harvest Super Simple: More Than 125 Recipes for Instant, Overnight, Meal-Prepped, and Easy Comfort Foods: A Cookbook

Rachel Mansfield — Just the Good Stuff: 100+ Guilt-Free Recipes to Satisfy All Your Cravings: A Cookbook

 

DEAR MEDIA PODCASTS

Dr. Aliza Pressman, Pia Baroncini, Gabby Reece

Casey Balsham, Dom Roberts, Arielle Lorre

Jackie Schimmel, Career Contessa, Taylor Strecker

Heather McMahan, Caroline Stanbury, Katie Maloney

Patrick Starrr, Debra Messing and Mandana Dayani,

Gaby Dalkin , Whitney Port,  Create & Cultivate, Karin Eldor

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