New Signs, Tik Tok Exclusives, Looking To 2021

Tiktok Partnerships

Amelie Zilber, Riley Hubatka, and Zahra x Amazon Prime Student

Amelie Zilber, Riley Hubatka and Zahra partnered with Amazon for their Amazon Prime Student Campaign on TikTok for college students. Amelie received 3M views, Riley 1.1M and Zahra 271k views.

Chantelle Paige-Mulligan x Safeguard

Chantelle partnered with Safeguard to promote the continued importance of handwashing and tagging others to participate in the brand’s 20-second “wash your hands and come clean” challenge. As a result, she helped amass over 100k views and over 28k engagements.

Seth Obrien and Riley Hubatka x Revlon

Seth and Riley partnered with Revlon on their #DoItBold campaign. The campaign ran as the opening ad on the app for 24 hours, garnering 71.7M views and 377K likes .

Recent Launches

Color Me Courtney x Food Network

Courtney will be appearing as a co-host and judge on Food Network’s holiday challenge with Buddy Valastro aka The Cake Boss. The limited 4-episode series follows as Buddy goes head-to-head with the greatest non-cake artists in an elaborate Christmas-themed competition.

EarthyAndy x Pura Vida

In partnership with Pura Vida, EarthyAndy created and announced her ocean-inspired bracelet pack. A portion of proceeds from every pack will be donated to the Coral Reef Alliance to help protect the ocean’s coral reef.

Negin Mirsalehi x Holt Renfrew

Negin Mirsalehi recently partnered with Holt Renfrew, which included participating in their fall edit campaign and joining a digital panel that featured the brand’s Fashion Director, Joseph Tang. 

Health and Wellness Talent

Looking to 2021, fitness and wellness content will continue to evolve with the creators establishing new trends and ways of connecting with their audiences.

Brocc Your Body
Cara Loren
Chinae Alexander
Dr. Mona Vand
EarthyAndy
Emily Jackson
FittyBritttty
Food Heaven
Jeannette Ogden
June Quan/StirandStyle
Lauren Gores Ireland
Lauren Kay Sims
QiQi Hill
Rachael’s Good Eats
Rachel Mansfield
Sweet Potato Soul

Industry News

Reesa Lake x Talking Influence

Reesa Lake, Partner and EVP at DBA, was featured on Talking Influence’s #Influencer50, an annual initiative that recognises the wealth of talent within the ever-growing influencer marketing industry.

Patrick Starrr x One/Size x Vogue Business

Patrick Starrr announced One/Size will be expanding online into Southeast Asia before the end of 2020. He also shared details about his long-awaited loose setting powder, which launched on Nov. 9.

Marianna Hewitt x WWD

Marianna Hewitt launched a podcast, “Life With Marianna,” in partnership with Dear Media.

Within the first few episodes, the show hosted fellow beauty and fashion entrepreneurs Jen Atkin, Mona Kattan, Bobbi Brown and Jasmin Larian, founder of Cult Gaia.

Nicolette Mason x The Zoe Report

For The Zoe Report, Nicolettte detailed why and how she uses her social platform to educate and inform her audience.

Elena Taber x CNBC

In two separate articles, Elena discusses the cost of living in NYC as well as her top, most-affordable decorating hacks for those living in small spaces.

Caitlin Covington x In The Know

Caitlin was interviewed by “In The Know” about a funny, fall-themed meme that was created with her image. Within the feature, she shares her initial thoughts about going viral and insight into what life is like as a full-time influencer.

Kellie Brown x Bustle

Kellie was interviewed by Bustle, sharing the importance of size inclusivity during fashion week and beyond. For the article, Kellie discussed a few of the major moments for plus-size representation at the Spring 2020 season shows and gave insight into what she’d like to see more of in the future.

Blair Imani x The New York Times

The New York Times spotlighted Blair Imani as a “Herstory Historian” for her “Smarter in Seconds” Instagram video series that features Blair’s signature bite-sized lessons.

This past month, Your Live Guide made a pivot on social media to better educate and empower its unique audience of content creators. Those following the Instagram account will see an increase of posts highlighting industry insights, trends, and best practices for live content — plus the latest Your Live Guide submissions.

To spread some holiday cheer, Talent including Caila Quinn, Nicolette Mason and Courtney Quinn have created a series of conscious gift guides featuring items from their favorite Black-owned brands. 

Dear Media Highlights

Jackie Schimmel of Bitch Bible on Forbes 

For Forbes, Jackie gave an inside look at her home-recording space and shared a few of her must-have items.

 

 

Jennifer Lawrence as guest on ABSOLUTELY NOT with Heather McMahan

Heather interviews Jennifer Lawrence, and the two discuss life in the biz, Heather’s lack of winning awards and overall classic BS, in the humblest way possible.

 

 

Hillary Clinton on THE DISSENTERS with Debra Messing and Mandana Dayani 

For the season finale of The Dissenters, Debra and Mandana sat down with Hillary Clinton to discuss hot topics including: the importance of dissent; the critical role it plays in democracy; the challenge our country is facing today as dissent is being silenced; and what this means against a backdrop of the rise of fascism and nationalism in this country and around the world.

 

Meena Harris on WITH WHIT 

Whitney has made it her mission to be surrounded by empowering women — including Meena Harris. Among other titles, Meena is an attorney, author, mother, entrepreneur, known champaign for women’s equality and founder of the Phenomenal Woman Action Campaign.

Sharon Chuter on SHARE OF VOICE WITH KARIN ELDOR

For a recent episode on Share of Voice, Karen sat down with Sharon Chuter. Sharon, who was born in Nigeria, has been credited with introducing Revlon to the country as a teenager. Relocating to Perth, Australia, she then honed her skills at some of the world’s leading companies including: L’Oréal, Pepsi, GlaxoSmithKline, and as an executive at LVMH-owned Benefit Cosmetics.

What We Said x Merch

Chelsey and Jaci of What We Said Podcast launched their merch collection that sold out almost immediately. The collection was inspired by their community to wear and share while at lunch with friends or cozied up in their apartment watching Netflix. 

 

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