Gone are the days of social media being used solely for casual updates and cut-loose entertainment. Over the past few years, especially given unforeseen circumstances surrounding COVID-19, online platforms have increased in popularity as tools for wellness and fitness, too. A recent survey found that roughly 44% of Americans turn to Facebook, Instagram and YouTube for fitness and food tips — with 55% of female respondents aged 25-48 stating they’ve taken action based on information sourced from social media. Digital content creators are amongst the most influential groups sparking this revolution, linking their audiences to credible advice, brands, products and resources, that help create an even stronger community for consumer’s health and wellness journeys.
Director of Talent
Featured Content Series
Confident Bish Summer
on IG Reels
Britney partnered with instructor Aubre Winters for a two-week fitness and confidence challenge: Confident Bish Summer to help uplift followers from the inside out. The challenge included fun workouts and workshops with leaders in the wellness space, accountability groups and giveaways for a group of over 500 participants.
Doctor Talk on TikTok
Dr. Jess is a doctor with over 1.3M followers on TikTok who enjoy her easy-to-digest explanations of all things related to the body. She recently completed her residency in pediatrics and will begin a fellowship in sports medicine, bringing her audience along for the journey.
Green Smoothie Challenge
on IG Reels
Starting every day off with a green smoothie is Liz’s number one hack to transform your health. Liz hosted her second Green Smoothie Challenge in June, where she posted a new green smoothie recipe every week and asked her community to make green smoothies along with her, increasing their consumption as time passed. Throughout both Green Smoothie Challenges, Liz has received thousands of DMs from her audience noticing transformative differences in their digestion, skin, energy and overall well-being.
Weekly Meal Prep Recipes
on IG Reels
Gina Homolka of Skinnytaste is passionate about helping her followers find weekly meal plans they can enjoy. For years, she’s been known to release tasty, original seven-day prep recipes — which play a part in ensuring audience members develop and maintain healthier eating habits.
Brand Partnerships & Launches
Bring Change to Mind
Carissa collaborated with farm-to-table restaurant Alfalfa to create a new, custom menu item perfect for summer. Her Peaches and Greens salad creation is available for order through July, with a portion of proceeds going towards Bring Change to Mind — an organization that brings greater awareness to mental health.
After creating her workout brand IVL Collective, Emily launched her very own fitness studio called Studio IVL. There she aims to give everyone exactly what they need from a workout class perspective, as she hosts classes for all types of movement at all levels of training.
The Skinny Confidential
Lauryn Evarts Bosstick launched her second book: The Skinny Confidential’s Get the F*ck Out of the Sun. This go-to skin-care guide features interviews with top influencers, skin-care gurus and doctors alike to share insider tips and tricks with readers. Within two weeks of being published, the book was named a best-seller in both the U.S. and Canada.
& Good Sweat Collection
Rachael DeVaux of Rachael’s Good Eats dropped her highly anticipated The Rec Sweat x Good Sweat Essentials Collection. This collaboration focuses on the core equipment items — power bands, resistance bands and slides — needed for your home and the gym as well as when you’re on-the-go.
Talbots enlisted Sandra to cultivate an easy how-to for hosting the perfect summer party. Planning, decor, menu items and the perfect playlist are all highlighted within the collaboration.
Vashtie teamed up with Pine-Sol to design a limited-edition sneaker that ties in looks, heritage and charity. The shoes sold out within hours after launch and included customized wood boxes and a cleaning cloth penned with a special message from Vashtie. 100% of proceeds were funneled to Black female entrepreneurs via DigitalUndivided.
Aimee was spotlighted by The Drum in its recent report on “genuinfluencers,” a new term used to describe topic experts in a certain niche, whose followers are genuinely interested in what they have to say, trusting their knowledge and seeing their advice as valuable and relevant to their interests.
Jeremy Scheck was recognized by world-renowned chef Bobby Flay in a recent CBS News report. Bobby stated that, “Not only does his food look good, this current student at Cornell University knows what he’s talking about.” Flay shares that the cooking game is evolving and that the next generation of cooks, like Jeremy, are leading the way.
Recently, Mikayla Nogueira launched her first product collaboration with Glamlite, which included an eyeshadow palette, lip glosses, highlighter and false lashes. Within one day, she fully sold out of the entire collection, sparking questions from followers about what’s next. In an exclusive interview, People spoke to Mikayla to learn more including her future goals.
Harper's Bazaar Vietnam
Olivia was recently unveiled as Harper’s Bazaar Vietnam’s June cover star. “In real life as well as in the virtual world, the Tik Tok star always conquers others with his humor, kindness and vitality. It can be said that Olivia Ponton is the role model that today’s generation needs,” the magazine wrote.
Upcoming Events & Event Recaps
From Creative to Brand Marketing
To uncover how TikTok has grown to become one of the buzziest platforms available, tune into Mastering TikTok: From Creative to Brand Marketing, an educational conversation on August 11 at 1pm-2pm EST aimed at offering insights and tips from those who know the platform best. Featured panelists include: Amelie Zilber (Digital Content Creator), Krishna Subramanian (Co-Founder at Captiv8), Kinney Edwards (Global Head of Creative Lab at TikTok), Chrissy Abram (Manager, PR & Influencer Marketing at Later), Reesa Lake (Partner & EVP of Brand Partnerships at DBA).
Petite Pasta Joint, a pasta pop-up from Emily Fedner of Food Lover’s Diary and her friend, Sarah Raffeto, is back-up and running in NYC. Their first public facing dinner for July sold out in 20 minutes, but tickets for July 25 are available through their mailing list. Tickets are released two weeks prior to each event, and dates will be released for August and September soon.
More Than A Hashtag
DBA’s second thought-leadership seminar session brought together experts Ama Kwarteng (Beauty Editor, Coveteur) and Ernest James (Founder & CEO, NOIRE MGMT.), plus clients Venita Aspen (Digital Content Creator) and Kier Gaines (Licensed Therapist & Influencer) as well as Nya-Gabriella Peets (DBA Director, Brand Partnerships) to discuss “influencer activism.” Click the image to watch the full conversation.
Last March, DBA in partnership with chloédigital launched Small Business Big Influence as a go-to hub for all things small business that utilizes the power of digital influence to foster and build community. Today, our mission is stronger than ever and our call is clear: small businesses still need our support. There’s still so much more we can do to show love, especially by shopping and sharing the brands that’ve carried us through unprecedented times. Click below to find out how you can get involved.
Your Live Guide
Introducing Your Live Guide: Chats, virtual programming catered towards the business of live content. Have an area of expertise you’d like to amplify? Driven by DBA, the Your Live Guide team is looking to partner with creators, industry insiders and brand partners alike on scheduling upcoming YLG: Chats. Contact us at firstname.lastname@example.org for more.
New Shows & Highlights
Comedian Ali Kolbert and her younger sister Jackie take you on their complaint-riddled journey towards adulthood while they dole out the advice no one asked for and everyone needs. It’s like “Eat Pray Love” except it feels more like “Eat Cry Dump.”
Tracee Ellis Ross is executive producing a new Dear Media-produced podcast that will celebrate true-life stories of heroism, inclusion and community — while dispelling misconceptions about the American identity. The 10-episode series “I Am America” is slated to be released in early 2022.
The Experts At Dear Media
Dear Media Podcast Network CEO and Co-Founder Michael Bosstick explained the inspiration behind the brand as well as its three-prong success strategy: diversifying from competitors, cutting through the cutter with distinctive female voices and maintaining a powerful collective of talent.