Spring is here with summer approaching soon, which means DBA talent across all verticals are gearing up to refresh their feeds with new routines, hacks, recipes, wardrobes and other exciting video content. From a home/DIY perspective, there will be opportunities to align on crafty “before-and-afters” — while on the food/fitness front, expect to see an influx of healthy-living inspiration as well as unique takes on seasonal, family-friendly and al fresco meals.
Alix Frank
Director of Talent
New Signs
Featured Content Series
Home Tours on YouTube
To date, Aimee’s home renovation series on YouTube has garnered over 1M+ impressions. Video to video, she’s known to document each stage — from construction/demolition to the purchasing of materials and keeping organized.
DIY Home on IG Reels
This spring and summer, Andrea will continue her well-received DIY project series by enhancing her family’s dining areas. Prior, she brought followers along during kitchen renovations — garnering over 80k views.
Easy Entertainment Tips on IGTV
Having moved into a new space after releasing her first cookbook last September, Dzung Lewis plans to extend her content by creating a social-first series of backyard entertaining recipes easy for everyone to enjoy.
Jenny and Freddie Cipoletti welcome you into their kitchen to fill your bellies and hearts with their new at-home cooking series, Sunday Supper with the Cipoletti’s. Each week, the couple shares a new favorite recipe of theirs that they’ve picked through their years of traveling around the globe.
The Property Lovers on YouTube
PJ and Thomas are known for their authentic, relatable approach to life. One part contractor and one part real estate agent, they have spent the past year renovating homes — all while inviting their audience of nearly 400k to follow along.
“Good Sweat” on IGTV
Certified personal trainer and registered dietitian, Rachael DeVaux has built an authentic and non-judgemental community in the fitness and food space. With a coveted e-book series titled “Good Sweat,” Rachael continues to share her advice on strengthening your body and eating well.
Top 21 TikTok Following
As of April 7, the following influencers are among those who have the largest TikTok fanbases on DBA’s talent roster.
Brand Partnerships & Launches
In partnership with online boutique Pink Lily, Caitlin designed her very own resort-wear clothing line featuring dresses, swimsuits, matching sets and more.
Donal’s new baking competition show titled BAKETOPIA launched with 12 episodes on HBOMax. “The cakes are insane, the challenges are so much fun and we ate far too much cake choosing our BAKETOPIA champions, who each went home with $10,000,” he wrote on Instagram.
Gabi debuted her latest swim capsule with Swimsuits For All, bringing back a host of fan-favorite, original styles alongside new designs — each available in sizes 10-26 to celebrate and usher in warmer weather.
Christine Andrew and her family of five debuted three national TV commercials with Old Navy, incorporating TikTok-style dance moves and music timed to a series of coordinated outfit and accessories changes.
Clea Shearer and Joanna Teplin of The Home Edit partnered with Calpak to launch a seven-piece set of “day in, day out essentials,” complete with their signature rainbow motif.
Jacey, Amber and Kellie designed then launched exclusive collections with Amazon The Drop during March and April. Drawing inspiration from their own closets, each drop inspired audiences and consumers across the globe with on-trend, easy grab-and-go styles.
Industry News
The New York Times Magazine recently published a report detailing how social media stars and influencers are changing the beauty industry, launching collaborations with brands and lines of their own. DBA’s CEO Raina Penchansky was tapped to share her insight, saying in part: “There used to be straight licensing deals, where a company gets to use someone’s name for a combination of a design fee, a percentage of sales, a royalty and sometimes a minimum guarantee — that was the traditional, old-school way.”
“Amelie Zilber is not like other 19-year-olds. The Gen Z digital creator and founder of Two Minute Times regularly uses her platform to educate and empower followers to be loud and strong,” wrote E! Online. Within the outlet’s interview, readers learn more about how Amelie’s partnership with clean beauty brand Jouer Cosmetics extends her personal mission.
In an exclusive feature, Hunter McGrady announced her pregnancy with husband Brian Keys. “We are so excited and thrilled to welcome this little baby into the world,” she shared. “After a tumultuous 2020 this feels like the rainbow at the end of the storm.”
Harper's Bazaar
Tayshia Adams shared her nighttime skincare regimen for combatting discoloration and breakouts with Harper’s Bazaar through video on YouTube.
“As the pandemic put dressing up, traveling and all things that were ‘business as usual’ on hold, Paola Alberdi and Chriselle Lim were forced to pivot and focus solely on maintaining their brands from home with their husbands and children — a shift that came with pros and cons,” Yahoo wrote in a story about how the two have been impacted by COVID-19.
After Drew Scott’s latest IKEA furniture video went viral, he spoke to My Domaine sharing his inspiration and advice related to affordable, at-home DIY home projects.
In a report titled, “Beauty Brands are Over the Moon for Astrology,” Manny shared his personal connection with astrological signs and their importance while detailing the story behind his popular makeup line: Lunar Beauty.
“As brands refocus their social media strategies around authenticity, influencer and brand founder Camila Coelho has nailed the friendly content marketing approach,” wrote WWD, who featured Camila for her ability to create audience-engaging, informative content.
Influencer marketing on Clubhouse is rapidly growing. To discuss, DBA Partner and Executive Vice President of Brand Partnerships, Reesa Lake, joined Captiv8 for a virtual panel — sharing ways brands can humanize and create their own CH presence.
Your go-to hub for all things small business that utilizes the power of influence to foster and build community.
This April marks the 1-year anniversary of Your Live Guide. Launched by partners Digital Brand Architects and chloédigital to make discovering live content easier, the emerging YLG platform has since seen major success: 818k users (nearly 500k are returning); 2.5M sessions; 3.5M unique events and 4.8M page views.
Looking towards the future, we know there’s even greater potential for Your Live Guide to grow — especially since we now have Clubhouse and Triller functionality (searchable under “platform”) allowing us to feature and promote additional chats/lives.
To get involved, 1) create an account on Your Live Guide to submit lives and 2) collaborate with YLG, industry experts and other partners on “Your Live Guide: Chats” — monthly programming catered towards the business of live content. For more info, email info@yourliveguide.com.
Dear Media: New Shows
& Highlights
New Show
Let’s Go There with Terrell & Jarius
Let’s Go There is a safe place for people from all walks of life to come together and find community in people that would “typically” think differently than them. Our goal for this podcast is to create meaningful conversations while encouraging listeners to think outside of the box and challenge themselves to see perspectives that may be very different from theirs.
What You’re Craving with Molly Carmel
Molly Carmel, author and leading eating disorders and addictions therapist, is here to help you establish a healthier relationship with food. Each week, you’ll hear from folks who’ve overcome their struggles — while learning how to ditch diets once and for all. Molly Carmel is fiercely devoted to your freedom, so that you can show up for yourself and the life you deserve.
Hannah Berner of Bravo TV’s hit show, Summer House, talks to Victoria about her life as an aspiring professional tennis player who was nationally ranked and played at the Division I level before her Hollywood fame. They also touch on Hannah’s crippling performance anxiety and mental health, as well as how she found success in a career path she is passionate about.
Highlights
Divorced Not Dead with Susan Sarandon
Susan Sarandon sits down with Caroline Stanbury where they touch on everything from love life, to marriage, to raising their children — as well as discussing all of the amazing movies Susan has starred in throughout her career.
Dr Jackie’s Point Of V with Marlo Hampton
Marlo Hampton is back with Dr Jackie to answer all your sex and dating questions and concerns. In this episode, they cover everything from climaxing to figuring out if a guy is actually marriage material.