Dae haircare was founded in 2020 and is inspired by the colors, textures, and scents of Arizona, and the daily routine of her and her family. Since then, the Dae brand has secured a $10.6 million total investment with participation from DBA and other DBA talent, is among the top-selling haircare brands at Sephora, and yielded a 45% repeat customer rate for its latest launch.
Dae Haircare | Amber Fillerup Clark
Creating a lasting influencer-led beauty brand worth $10.6M.
Behind the scenes
