Hidden Valley Ranch partnered with interior designer, Dani Dazey, to design shoppable home items for its commercial featuring maximalist design, while also capitalizing on the ‘This is a Work of Art’ trend from TikTok. For the brand’s first-ever home collection, Dazey designed blankets, pillows, art, wallpaper and a one-of-a-kind pizza couch, which retailed for a whopping $10,000. The commercial was an instant success for the brand, receiving notable press coverage from outlets such as Adweek, Ad Age and the Food Network, among others. As a bonus, the $10,000 couch sold as well.